A data profile of the people who buy, follow and care about Physical fitness in Netherlands — modelled from more than twelve digital signal sources. Physical fitness has an estimated audience of 5,810,218 people in Netherlands.
The average Physical fitness fan in Netherlands is 43.5 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, Utrecht, North Holland.
Top brand affinities include Men's Fitness, Sportswear (fashion), Bodybuilding & Fitness, with strongest over-indexing on Men's Fitness (1.52× the country average).
Demographically, the Physical fitness audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Physical fitness fan in Netherlands is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Men's Fitness.
The key figures that characterise the Physical fitness profile in Netherlands.
55.5% are female, 44.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 43.5 |
| Estimated audience size | 5,810,218 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Physical fitness audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Where the Physical fitness audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utrecht | ~1M | 2.34× | |
| 02 | Flevoland | ~200K | 1.02× | |
| 03 | Zeeland | ~100K | 1.00× | |
| 04 | Friesland | ~200K | 0.99× | |
| 05 | Drenthe | ~200K | 0.99× | |
| 06 | Groningen | ~200K | 0.98× | |
| 07 | Limburg | ~400K | 0.97× | |
| 08 | Overijssel | ~400K | 0.96× | |
| 09 | Gelderland | ~700K | 0.93× | |
| 10 | North Brabant | ~900K | 0.92× | |
| 11 | Zuid-Holland | ~1M | 0.91× | |
| 12 | North Holland | ~1M | 0.89× |
The strongest cross-interests of the Physical fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GNC (store) | Shopping | 1.89× | ||
| 02 | Women's Running Magazine | Sports | 1.81× | ||
| 03 | FabFitFun | Shopping | 1.74× | ||
| 04 | John Reed | Sports | 1.67× | ||
| 05 | Flywheel | Home & Garden | 1.63× | ||
| 06 | Jenny Craig | Health | 1.61× | ||
| 07 | Snap Fitness | Sports | 1.60× | ||
| 08 | Physical therapy education | Health | 1.59× | ||
| 09 | Lululemon Athletica | Fashion & Accessoires | 1.59× | ||
| 10 | Amazon Fire TV | Movies & TV | 1.58× | ||
| 11 | Kettlebell | Sports | 1.56× | ||
| 12 | Gym Junkies | Sports | 1.56× | ||
| 13 | Science in Sport | Sports | 1.56× | ||
| 14 | Brooks Running | Fashion & Accessoires | 1.55× | ||
| 15 | Fitness (magazine) | Internet & Social Media | 1.54× | ||
| 16 | Six Pack Abs | Sports | 1.53× | ||
| 17 | Men's Fitness | Sports | 1.52× | ||
| 18 | Sportswear (fashion) | Fashion & Accessoires | 1.51× | ||
| 19 | Bodybuilding & Fitness | Sports | 1.51× | ||
| 20 | Puma | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.12× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Travelling | THRILL | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.47× | |
| Need for Security | CONSERVATISM | 0.50× | |
| Healthy Lifestyle | BALANCE | 0.65× |
Physical fitness has an estimated audience of 5,810,218 people in Netherlands, concentrated in Zuid-Holland and Utrecht.
55.5% of Physical fitness fans are female, 44.5% are male, with an average age of 43.5 years.
Physical fitness fans show strongest brand affinity for Men's Fitness (1.52×), Sportswear (fashion) (1.51×), and Bodybuilding & Fitness (1.51×) over the country average.
Physical fitness fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), Utrecht (reach ~1M), and North Holland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Physical fitness itself, the audience over-indexes on Sportswear (fashion) (1.51×), Bodybuilding & Fitness (1.51×), Puma (1.5×), and Flywheel (1.63×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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