A data profile of the people who buy, follow and care about Physical fitness in Canada — modelled from more than twelve digital signal sources. Physical fitness has an estimated audience of 13,892,103 people in Canada.
The average Physical fitness fan in Canada is 41.2 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
The key figures that characterise the Physical fitness profile in Canada.
52.4% are female, 47.6% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 41.2 |
| Estimated audience size | 13,892,103 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Physical fitness audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.0% |
| Italy | 5.0% |
| United Kingdom | 4.7% |
Where the Physical fitness audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Prince Edward Island | ~80K | 1.18× | |
| 02 | Ontario | ~6.5M | 1.14× | |
| 03 | Manitoba | ~600K | 1.12× | |
| 04 | Alberta | ~2M | 1.08× | |
| 05 | Newfoundland and Labrador | ~200K | 0.98× | |
| 06 | New Brunswick | ~300K | 0.97× | |
| 07 | British Columbia | ~2M | 0.95× | |
| 08 | Saskatchewan | ~400K | 0.95× | |
| 09 | Nova Scotia | ~400K | 0.91× | |
| 10 | Quebec | ~2M | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Physical fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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