Rascasse Audience Intelligence

Sports audiences in Canada

The strongest Sports audiences in Canada, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Sports audiences ranked 21categories in Canada 2026data year
Section 01

Top Sports audiences

The strongest Sports audiences in Canada, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports in Canada — full ranking

  1. Tim Horton118.5M
  2. Ice Hockey World Championships44.7M
  3. FIFA World Cup 202640.1M
  4. Toronto Blue Jays22.6M
  5. Sports21M
  6. Sports and outdoors19.5M
  7. Fitness and wellness18.9M
  8. Hobbies and activities18.2M
  9. Outdoor recreation17.3M
  10. Physical fitness13.9M
  11. NHL13.8M
  12. Physical exercise13.5M
  13. Sportsnet11.2M
  14. Toronto Maple Leafs11.2M
  15. NFL11.1M
  16. Montreal Canadiens10.6M
  17. FIFA World Cup10.1M
  18. NBA9.7M
  19. Soccer9.6M
  20. Basketball9.6M
  21. Golf9.1M
  22. Ice hockey9.1M
  23. Edmonton Oilers8.1M
  24. Training7.9M
  25. Réseau des sports7.8M
  26. Baseball7.5M
  27. MLB6.8M
  28. Team sport6.6M
  29. American football6.5M
  30. Ultimate Fighting Championship6.3M
  31. Vegas Golden Knights5.6M
  32. Strength training5.5M
  33. Outdoor enthusiast5.4M
  34. Weight training5.3M
  35. Swimming5.1M
  36. Vancouver Canucks4.9M
  37. Yoga4.7M
  38. Fishing4.7M
  39. Rogers Stadium4.4M
  40. Martial arts4.3M
  41. Swimming pool4.3M
  42. Winter sport4.3M
  43. Australian Open (golf)4.2M
  44. Rogers Centre4.2M
  45. Planet Fitness4.2M
  46. Skiing4.2M
  47. Rugby league4M
  48. Golf course4M
  49. Ottawa Senators4M
  50. Mixed martial arts4M
Section 02

Other categories in Canada