Sports audiences in Canada

The strongest Sports audiences in Canada, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Sports audiences

  1. Tim Horton (116.9M)
  2. Ice Hockey World Championships (44.4M)
  3. Sports (21M)
  4. Toronto Blue Jays (19.9M)
  5. Sports and outdoors (19.5M)
  6. Fitness and wellness (18.9M)
  7. Hobbies and activities (18.2M)
  8. Outdoor recreation (17.3M)
  9. Toronto Maple Leafs (14.9M)
  10. Physical fitness (13.9M)
  11. NHL (13.9M)
  12. Physical exercise (13.5M)
  13. Edmonton Oilers (11.7M)
  14. Sportsnet (10.7M)
  15. Montreal Canadiens (10.4M)
  16. Soccer (9.6M)
  17. Basketball (9.6M)
  18. NBA (9.5M)
  19. Golf (9.1M)
  20. Ice hockey (9.1M)
  21. NFL (8.5M)
  22. Training (7.9M)
  23. Réseau des sports (7.7M)
  24. Baseball (7.5M)
  25. Team sport (6.6M)
  26. FIFA World Cup (6.6M)
  27. MLB (6.6M)
  28. American football (6.5M)
  29. Winnipeg Jets (6.1M)
  30. Strength training (5.5M)
  31. Outdoor enthusiast (5.4M)
  32. Weight training (5.3M)
  33. Swimming (5.1M)
  34. Ultimate Fighting Championship (5.1M)
  35. Vancouver Canucks (4.9M)
  36. Yoga (4.7M)
  37. Fishing (4.7M)
  38. Martial arts (4.3M)
  39. Swimming pool (4.3M)
  40. Winter sport (4.3M)
  41. Australian Open (golf) (4.3M)
  42. Skiing (4.2M)
  43. Real Madrid C.F. (4.1M)
  44. Planet Fitness (4.1M)
  45. Rugby league (4M)
  46. Golf course (4M)
  47. Mixed martial arts (4M)
  48. Ski (3.9M)
  49. Rogers Centre (3.9M)
  50. Running (3.9M)

Other categories in Canada

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