Swimming Audience in Canada
Swimming has an estimated audience of 5,090,461 people in Canada. 49.7% are female, 50.3% are male, average age 43.3. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Europe, Swimming pool, Holiday cottage, Connor McDavid, Human swimming.
The average Swimming fan in Canada is 43.3 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Europe, Swimming pool, Holiday cottage, with strongest over-indexing on Europe (1.86× the country average). Demographically, the Swimming audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Swimming fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 43.3 |
| Estimated audience size | 5,090,461 |
Audience persona
The typical Swimming fan in Canada is balanced, around 43.3 years old, with strong Career Orientation tendencies and a notable affinity for Europe.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,047,509 | 1.43× |
| British Columbia | 1,113,710 | 1.46× |
| Alberta | 876,840 | 1.4× |
| Quebec | 608,968 | 0.5× |
| Manitoba | 184,043 | 0.97× |
| Saskatchewan | 180,976 | 1.12× |
| Nova Scotia | 135,818 | 0.89× |
| New Brunswick | 97,200 | 0.83× |
| Newfoundland and Labrador | 78,369 | 1.01× |
| Prince Edward Island | 16,463 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Europe | 1.86× | Travel & Leisure |
| Swimming pool | 1.56× | Sports |
| Holiday cottage | 1.68× | Travel & Leisure |
| Connor McDavid | 1.5× | Sports |
| Human swimming | 2.54× | Sports |
| Motorhome | 1.62× | Cars & Mobility |
| Rory McIlroy | 1.6× | Sports |
| PGA Championship | 1.52× | Sports |
| Temporary work | 1.85× | Business & Career |
| The Open Championship | 1.62× | Sports |
| Retirement | 1.54× | Business & Career |
| WNBA | 1.6× | Sports |
| Jogging | 1.57× | Sports |
| Bicycle touring | 1.82× | Sports |
| Macaulay Culkin | 1.71× | Movies & TV |
| Germany | 1.57× | Travel & Leisure |
| Retirement community | 1.63× | Kids & Family |
| FINA | 4.3× | Sports |
| Golf cart | 1.57× | Sports |
| Porch | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.39 |
| Early Adopter Mentality | POWER | 1.38 |
| Sports Activity | POWER | 1.28 |
| Urban Lifestyle | OPEN | 1.25 |
| Individualism | JOY | 1.13 |
| Need for Security | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
See Swimming audiences in other countries
More Sport audiences in Canada
- Soccer (9,592,921)
- Basketball (9,561,349)
- Golf (9,113,999)
- Ice hockey (9,053,436)
- Baseball (7,469,630)
Frequently asked questions
How many fans does Swimming have in Canada?
Swimming has an estimated audience of 5,090,461 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Swimming fans?
49.7% of Swimming fans are female, 50.3% are male, with an average age of 43.3 years.
Which brands do Swimming fans like most?
Swimming fans show strongest brand affinity for Europe (1.86×), Swimming pool (1.56×), and Holiday cottage (1.68×) over the country average.
Where do Swimming fans live in Canada?
Swimming fans in Canada are most concentrated in Ontario (reach 3,047,509), British Columbia (reach 1,113,710), and Alberta (reach 876,840). These three regions account for the largest share of the active audience.
What other brands do Swimming fans also like?
Beyond Swimming itself, the audience over-indexes on Swimming pool (1.56×), Holiday cottage (1.68×), Connor McDavid (1.5×), and Human swimming (2.54×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.