A data profile of the people who buy, follow and care about Swimming in Canada — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 5,090,461 people in Canada.
The average Swimming fan in Canada is 43.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Europe, Swimming pool, Holiday cottage, with strongest over-indexing on Europe (1.86× the country average).
Demographically, the Swimming audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Swimming fan in Canada is balanced, around 43.3 years old, with strong Career Orientation tendencies and a notable affinity for Europe.
The key figures that characterise the Swimming profile in Canada.
49.7% are female, 50.3% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 43.3 |
| Estimated audience size | 5,090,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Swimming audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
Where the Swimming audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1M | 1.46× | |
| 02 | Ontario | ~3M | 1.43× | |
| 03 | Alberta | ~900K | 1.40× | |
| 04 | Saskatchewan | ~200K | 1.12× | |
| 05 | Newfoundland and Labrador | ~80K | 1.01× | |
| 06 | Manitoba | ~200K | 0.97× | |
| 07 | Nova Scotia | ~100K | 0.89× | |
| 08 | New Brunswick | ~100K | 0.83× | |
| 09 | Prince Edward Island | ~20K | 0.66× | |
| 10 | Quebec | ~600K | 0.50× |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FINA | Sports | 4.30× | ||
| 02 | Human swimming | Sports | 2.54× | ||
| 03 | Europe | Travel & Leisure | 1.86× | ||
| 04 | Temporary work | Business & Career | 1.85× | ||
| 05 | Bicycle touring | Sports | 1.82× | ||
| 06 | Macaulay Culkin | Movies & TV | 1.71× | ||
| 07 | Holiday cottage | Travel & Leisure | 1.68× | ||
| 08 | Retirement community | Kids & Family | 1.63× | ||
| 09 | Motorhome | Cars & Mobility | 1.62× | ||
| 10 | The Open Championship | Sports | 1.62× | ||
| 11 | WNBA | Sports | 1.60× | ||
| 12 | Rory McIlroy | Sports | 1.60× | ||
| 13 | Jogging | Sports | 1.57× | ||
| 14 | Germany | Travel & Leisure | 1.57× | ||
| 15 | Golf cart | Sports | 1.57× | ||
| 16 | Swimming pool | Sports | 1.56× | ||
| 17 | Retirement | Business & Career | 1.54× | ||
| 18 | PGA Championship | Sports | 1.52× | ||
| 19 | Porch | Home & Garden | 1.52× | ||
| 20 | Connor McDavid | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.39× | |
| Early Adopter Mentality | POWER | 1.38× | |
| Sports Activity | POWER | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.00× | |
| Convenience Orientation | PREMIUM | 1.00× | |
| Design Affinity | PREMIUM | 1.04× |
Swimming has an estimated audience of 5,090,461 people in Canada, concentrated in Ontario and British Columbia.
49.7% of Swimming fans are female, 50.3% are male, with an average age of 43.3 years.
Swimming fans show strongest brand affinity for Europe (1.86×), Swimming pool (1.56×), and Holiday cottage (1.68×) over the country average.
Swimming fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~1M), and Alberta (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Swimming itself, the audience over-indexes on Swimming pool (1.56×), Holiday cottage (1.68×), Connor McDavid (1.5×), and Human swimming (2.54×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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