A data profile of the people who buy, follow and care about Vegas Golden Knights in Canada — modelled from more than twelve digital signal sources. Vegas Golden Knights has an estimated audience of 5,572,222 people in Canada.
The average Vegas Golden Knights fan in Canada is 38.4 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include Ice Hockey World Championships, Tim Horton, NHL (video game series), with strongest over-indexing on Ice Hockey World Championships (8.0× the country average).
Demographically, the Vegas Golden Knights audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Vegas Golden Knights fan in Canada is more male, around 38.4 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Vegas Golden Knights profile in Canada.
41.8% are female, 58.2% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 38.4 |
| Estimated audience size | 5,572,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Vegas Golden Knights audience comes from Canada.
| Country | Share |
|---|---|
| United States | 57.5% |
| Canada | 38.1% |
| United Kingdom | 0.7% |
Where the Vegas Golden Knights audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~500K | 2.01× | |
| 02 | Saskatchewan | ~100K | 1.63× | |
| 03 | Manitoba | ~100K | 1.39× | |
| 04 | British Columbia | ~300K | 1.18× | |
| 05 | Ontario | ~700K | 0.88× | |
| 06 | New Brunswick | ~30K | 0.73× | |
| 07 | Newfoundland and Labrador | ~20K | 0.67× | |
| 08 | Prince Edward Island | ~6K | 0.64× | |
| 09 | Nova Scotia | ~40K | 0.61× | |
| 10 | Quebec | ~200K | 0.34× |
The strongest cross-interests of the Vegas Golden Knights audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NHL (video game series) | Games | 13.55× | ||
| 02 | Colorado Avalanche | Sports | 13.13× | ||
| 03 | Los Angeles Kings | Sports | 11.14× | ||
| 04 | Philadelphia Flyers | Sports | 10.19× | ||
| 05 | Buffalo Sabres | Sports | 9.49× | ||
| 06 | Connor McDavid | Sports | 9.20× | ||
| 07 | Pittsburgh Penguins | Sports | 8.33× | ||
| 08 | Ice Hockey World Championships | Sports | 8.00× | ||
| 09 | Detroit Red Wings | Sports | 7.73× | ||
| 10 | Auston Matthews | Sports | 7.11× | ||
| 11 | Boston Bruins | Sports | 7.01× | ||
| 12 | Sidney Crosby | Sports | 6.56× | ||
| 13 | Winnipeg Jets | Sports | 5.57× | ||
| 14 | Edmonton Oilers | Sports | 4.91× | ||
| 15 | Réseau des sports | Sports | 4.32× | ||
| 16 | Tim Horton | Sports | 4.05× | ||
| 17 | Toronto Maple Leafs | Sports | 3.76× | ||
| 18 | Sportsnet | Sports | 3.54× | ||
| 19 | Toronto Blue Jays | Sports | 3.46× | ||
| 20 | Montreal Canadiens | Sports | 3.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.02× | |
| Convenience Orientation | PREMIUM | 1.72× | |
| Design Affinity | PREMIUM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Individualism | JOY | 0.73× | |
| Spirituality | BALANCE | 0.75× |
Vegas Golden Knights has an estimated audience of 5,572,222 people in Canada, concentrated in Ontario and Alberta.
41.8% of Vegas Golden Knights fans are female, 58.2% are male, with an average age of 38.4 years.
Vegas Golden Knights fans show strongest brand affinity for Ice Hockey World Championships (8.0×), Tim Horton (4.05×), and NHL (video game series) (13.55×) over the country average.
Vegas Golden Knights fans in Canada are most concentrated in Ontario (reach ~700K), Alberta (reach ~500K), and British Columbia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Vegas Golden Knights itself, the audience over-indexes on Tim Horton (4.05×), NHL (video game series) (13.55×), Colorado Avalanche (13.13×), and Toronto Blue Jays (3.46×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Vegas Golden Knights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.