Training Audience in Canada
Training has an estimated audience of 7,938,013 people in Canada. 50.6% are female, 49.4% are male, average age 40.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Ice Hockey World Championships, LinkedIn, Subway, John Cena, Real property.
The average Training fan in Canada is 40.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Ice Hockey World Championships, LinkedIn, Subway, with strongest over-indexing on Ice Hockey World Championships (1.57× the country average). Demographically, the Training audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Training fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 40.5 |
| Estimated audience size | 7,938,013 |
Audience persona
The typical Training fan in Canada is balanced, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,224,137 | 1.57× |
| Quebec | 2,105,641 | 1.11× |
| British Columbia | 1,460,042 | 1.23× |
| Alberta | 1,160,149 | 1.18× |
| Manitoba | 293,911 | 0.99× |
| Saskatchewan | 234,739 | 0.93× |
| Nova Scotia | 224,558 | 0.95× |
| New Brunswick | 170,882 | 0.93× |
| Newfoundland and Labrador | 99,331 | 0.82× |
| Prince Edward Island | 34,322 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.57× | Sports |
| 1.53× | Internet & Social Media | |
| Subway | 1.62× | Food & Beverages |
| John Cena | 3.06× | Sports |
| Real property | 1.54× | Home & Garden |
| 1.53× | Internet & Social Media | |
| Radio | 1.53× | Technology & Electronics |
| Tabloid (newspaper format) | 2.24× | Literature |
| Innovation | 1.72× | Business & Career |
| Non-alcoholic beverage | 2.67× | Food & Beverages |
| Mineral water | 2.97× | Food & Beverages |
| Virtual reality | 2.03× | Technology & Electronics |
| TV game shows | 1.63× | Movies & TV |
| Western Union | 1.75× | Business & Career |
| Tom Cruise | 2.07× | Movies & TV |
| Career development | 1.6× | Business & Career |
| Internet celebrity | 1.69× | Internet & Social Media |
| Henry Cavill | 2.31× | Movies & TV |
| WWE | 1.51× | Sports |
| Rail transport | 1.68× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.49 |
| Individualism | JOY | 1.41 |
| Tradition | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.25 |
| Spirituality | BALANCE | 1.23 |
| Convenience Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
See Training audiences in other countries
More Sports audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Training have in Canada?
Training has an estimated audience of 7,938,013 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Training fans?
50.6% of Training fans are female, 49.4% are male, with an average age of 40.5 years.
Which brands do Training fans like most?
Training fans show strongest brand affinity for Ice Hockey World Championships (1.57×), LinkedIn (1.53×), and Subway (1.62×) over the country average.
Where do Training fans live in Canada?
Training fans in Canada are most concentrated in Ontario (reach 5,224,137), Quebec (reach 2,105,641), and British Columbia (reach 1,460,042). These three regions account for the largest share of the active audience.
What other brands do Training fans also like?
Beyond Training itself, the audience over-indexes on LinkedIn (1.53×), Subway (1.62×), John Cena (3.06×), and Real property (1.54×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.