A data profile of the people who buy, follow and care about Training in Canada — modelled from more than twelve digital signal sources. Training has an estimated audience of 7,938,013 people in Canada.
The average Training fan in Canada is 40.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Ice Hockey World Championships, Subway, Real property, with strongest over-indexing on Ice Hockey World Championships (1.57× the country average).
Demographically, the Training audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Training fan in Canada is balanced, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Training profile in Canada.
50.6% are female, 49.4% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 40.5 |
| Estimated audience size | 7,938,013 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Training audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
Where the Training audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5M | 1.57× | |
| 02 | British Columbia | ~1.5M | 1.23× | |
| 03 | Alberta | ~1M | 1.18× | |
| 04 | Quebec | ~2M | 1.11× | |
| 05 | Manitoba | ~300K | 0.99× | |
| 06 | Nova Scotia | ~200K | 0.95× | |
| 07 | Saskatchewan | ~200K | 0.93× | |
| 08 | New Brunswick | ~200K | 0.93× | |
| 09 | Prince Edward Island | ~30K | 0.88× | |
| 10 | Newfoundland and Labrador | ~100K | 0.82× |
The strongest cross-interests of the Training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Cena | Sports | 3.06× | ||
| 02 | Mineral water | Food & Beverages | 2.97× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.67× | ||
| 04 | Henry Cavill | Movies & TV | 2.31× | ||
| 05 | Tabloid (newspaper format) | Literature | 2.24× | ||
| 06 | Vegas Golden Knights | Sports | 2.11× | ||
| 07 | Tom Cruise | Movies & TV | 2.07× | ||
| 08 | Virtual reality | Technology & Electronics | 2.03× | ||
| 09 | Western Union | Business & Career | 1.75× | ||
| 10 | Innovation | Business & Career | 1.72× | ||
| 11 | Internet celebrity | Internet & Social Media | 1.69× | ||
| 12 | Rail transport | Travel & Leisure | 1.68× | ||
| 13 | TV game shows | Movies & TV | 1.63× | ||
| 14 | Subway | Food & Beverages | 1.62× | ||
| 15 | Career development | Business & Career | 1.60× | ||
| 16 | Ice Hockey World Championships | Sports | 1.57× | ||
| 17 | Real property | Home & Garden | 1.54× | ||
| 18 | Internet & Social Media | 1.53× | |||
| 19 | Radio | Technology & Electronics | 1.53× | ||
| 20 | WWE | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.49× | |
| Individualism | JOY | 1.41× | |
| Tradition | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.65× | |
| Mindfulness | BALANCE | 0.70× | |
| Quality Awareness | PREMIUM | 0.83× |
Training has an estimated audience of 7,938,013 people in Canada, concentrated in Ontario and Quebec.
50.6% of Training fans are female, 49.4% are male, with an average age of 40.5 years.
Training fans show strongest brand affinity for Ice Hockey World Championships (1.57×), Subway (1.62×), and Real property (1.54×) over the country average.
Training fans in Canada are most concentrated in Ontario (reach ~5M), Quebec (reach ~2M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Training itself, the audience over-indexes on Subway (1.62×), Real property (1.54×), Reddit (1.53×), and John Cena (3.06×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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