A data profile of the people who buy, follow and care about Training in Brazil — modelled from more than twelve digital signal sources. Training has an estimated audience of 15,191,003 people in Brazil.
Training has an estimated audience of 15,191,003 people in Brazil. 64.5% are female, 35.5% are male, average age 39.2. Top brand affinities: Innovation, JusBrasil, Amazon Web Services, Fertilizer, Nonprofit organization.
Top brand affinities include Innovation, JusBrasil, Amazon Web Services, with strongest over-indexing on Innovation (2.43× the country average).
Demographically, the Training audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Indulgence.
The typical Training fan in Brazil is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Innovation.
The key figures that characterise the Training profile in Brazil.
64.5% are female, 35.5% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 39.2 |
| Estimated audience size | 15,191,003 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Training audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Training audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amazon Web Services | Technology & Electronics | 4.29× | ||
| 02 | Efficient energy use | Technology & Electronics | 4.29× | ||
| 03 | Internet & Social Media | 4.29× | |||
| 04 | Allianz | Business & Career | 3.84× | ||
| 05 | Montblanc (company) | Fashion & Accessoires | 3.68× | ||
| 06 | Aerobics | Sports | 2.99× | ||
| 07 | Innovation | Business & Career | 2.43× | ||
| 08 | Fertilizer | Home & Garden | 2.27× | ||
| 09 | Sandra Bullock | Movies & TV | 2.02× | ||
| 10 | Nonprofit organization | Politics & Society | 1.97× | ||
| 11 | Internet & Social Media | 1.97× | |||
| 12 | CNN | Movies & TV | 1.83× | ||
| 13 | MotoGP | Sports | 1.76× | ||
| 14 | JusBrasil | Internet & Social Media | 1.73× | ||
| 15 | CVC Viagens | Travel & Leisure | 1.59× | ||
| 16 | Sports club | Sports | 1.59× | ||
| 17 | Public transport | Cars & Mobility | 1.58× | ||
| 18 | Charitable organization | Politics & Society | 1.54× | ||
| 19 | Smart Fit | Sports | 1.53× | ||
| 20 | Anne Hathaway | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.90× | |
| Indulgence | JOY | 1.65× | |
| Community Orientation | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.40× | |
| Luxury Orientation | PREMIUM | 0.56× | |
| Need for Security | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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