Training Audience in Brazil
Training has an estimated audience of 15,191,003 people in Brazil. 64.5% are female, 35.5% are male, average age 39.2. Top brand affinities: Sport Club do Recife, LinkedIn, Telegram, Innovation, Electrolux.
Top brand affinities include Sport Club do Recife, LinkedIn, Telegram, with strongest over-indexing on Sport Club do Recife (2.42× the country average). Demographically, the Training audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Patriotism.
Category: Sports · Type: Topic
Demographics of Training fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 39.2 |
| Estimated audience size | 15,191,003 |
Audience persona
The typical Training fan in Brazil is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Sport Club do Recife.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sport Club do Recife | 2.42× | Sports |
| 2.57× | Internet & Social Media | |
| Telegram | 2.42× | Internet & Social Media |
| Innovation | 2.32× | Business & Career |
| Electrolux | 2.02× | Home & Garden |
| Steam | 2.42× | Games |
| Fertilizer | 2.7× | Home & Garden |
| Smart Fit | 1.84× | Sports |
| BTS | 1.99× | Music & Radio |
| TripAdvisor | 1.9× | Travel & Leisure |
| Xiaomi | 2.14× | Technology & Electronics |
| Michael Jackson | 2.28× | Music & Radio |
| PCI Concursos | 1.53× | Shopping |
| JusBrasil | 1.73× | Internet & Social Media |
| Havaianas | 1.79× | Fashion & Accessoires |
| Art jewelry | 1.75× | Fashion & Accessoires |
| Amazon Web Services | 4.29× | Technology & Electronics |
| Montblanc (company) | 4.29× | Fashion & Accessoires |
| NASDAQ | 2.65× | Business & Career |
| Manicure | 1.74× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.78 |
| Patriotism | CONSERVATISM | 1.52 |
| Travelling | THRILL | 1.4 |
| Mindfulness | BALANCE | 1.39 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Tradition | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Japan | 7.6% |
| United Kingdom | 6.3% |
See Training audiences in other countries
More Sports audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Training. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.