A data profile of the people who buy, follow and care about Fertilizer in Brazil — modelled from more than twelve digital signal sources. Fertilizer has an estimated audience of 4,642,717 people in Brazil.
The average Fertilizer fan in Brazil is 41.3 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Paraná, Minas Gerais.
Top brand affinities include Insecticide, Dairy, Herbicide, with strongest over-indexing on Insecticide (15.82× the country average).
Demographically, the Fertilizer audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Sustainability, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Fertilizer fan in Brazil is more male, around 41.3 years old, with strong Sustainability tendencies and a notable affinity for Insecticide.
The key figures that characterise the Fertilizer profile in Brazil.
43.7% are female, 56.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 41.3 |
| Estimated audience size | 4,642,717 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Fertilizer audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 7.4% |
| India | 5.1% |
Where the Fertilizer audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~600K | 2.09× | |
| 02 | Mato Grosso do Sul | ~100K | 1.93× | |
| 03 | Acre | ~20K | 1.18× | |
| 04 | Roraima | ~20K | 1.15× | |
| 05 | Rondônia | ~40K | 1.11× | |
| 06 | Amapá | ~20K | 1.08× | |
| 07 | Tocantins | ~30K | 1.00× | |
| 08 | Pernambuco | ~200K | 0.99× | |
| 09 | Mato Grosso | ~90K | 0.99× | |
| 10 | Sergipe | ~50K | 0.97× | |
| 11 | Alagoas | ~70K | 0.96× | |
| 12 | Piauí | ~60K | 0.96× | |
| 13 | Goiás | ~200K | 0.95× | |
| 14 | Paraíba | ~90K | 0.94× | |
| 15 | Amazonas | ~80K | 0.94× | |
| 16 | Rio Grande do Norte | ~70K | 0.94× | |
| 17 | Maranhão | ~100K | 0.92× | |
| 18 | Espírito Santo | ~90K | 0.91× | |
| 19 | Federal District | ~70K | 0.91× | |
| 20 | Pará | ~100K | 0.90× | |
| 21 | Santa Catarina | ~200K | 0.89× | |
| 22 | Ceará | ~200K | 0.86× | |
| 23 | Bahia | ~300K | 0.83× | |
| 24 | Rio Grande do Sul | ~200K | 0.82× | |
| 25 | Minas Gerais | ~400K | 0.77× | |
| 26 | Rio de Janeiro | ~300K | 0.74× | |
| 27 | São Paulo | ~900K | 0.73× |
The strongest cross-interests of the Fertilizer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Herbicide | Home & Garden | 21.13× | ||
| 02 | Insecticide | Home & Garden | 15.82× | ||
| 03 | Natural horsemanship | Sports | 12.24× | ||
| 04 | Equine nutrition | Pets & Animals | 11.10× | ||
| 05 | Calf roping | Sports | 10.43× | ||
| 06 | Poultry farming | Politics & Society | 9.34× | ||
| 07 | Equine therapy | Health | 8.30× | ||
| 08 | Dairy farming | Food & Beverages | 7.66× | ||
| 09 | Agricultural science | Business & Career | 7.08× | ||
| 10 | Pig farming | Politics & Society | 6.55× | ||
| 11 | Agricultural machinery | Cars & Mobility | 6.18× | ||
| 12 | Dairy | Food & Beverages | 5.92× | ||
| 13 | Sustainable agriculture | Home & Garden | 5.66× | ||
| 14 | Beef cattle | Pets & Animals | 5.12× | ||
| 15 | Tractor | Cars & Mobility | 4.80× | ||
| 16 | Agricultural engineering | Business & Career | 3.29× | ||
| 17 | Agronomy | Home & Garden | 3.23× | ||
| 18 | Agribusiness | Politics & Society | 2.99× | ||
| 19 | Rural area | Travel & Leisure | 2.74× | ||
| 20 | Animal husbandry | Politics & Society | 2.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.28× | |
| DIY Mentality | THRILL | 1.23× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.51× | |
| Urban Lifestyle | OPEN | 0.65× | |
| Price Sensitivity | PREMIUM | 0.69× |
Fertilizer has an estimated audience of 4,642,717 people in Brazil, concentrated in São Paulo and Paraná.
43.7% of Fertilizer fans are female, 56.3% are male, with an average age of 41.3 years.
Fertilizer fans show strongest brand affinity for Insecticide (15.82×), Dairy (5.92×), and Herbicide (21.13×) over the country average.
Fertilizer fans in Brazil are most concentrated in São Paulo (reach ~900K), Paraná (reach ~600K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Fertilizer itself, the audience over-indexes on Dairy (5.92×), Herbicide (21.13×), Agricultural science (7.08×), and Dairy farming (7.66×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fertilizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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