A data profile of the people who buy, follow and care about Rural area in Brazil — modelled from more than twelve digital signal sources. Rural area has an estimated audience of 13,017,180 people in Brazil.
Rural area has an estimated audience of 13,017,180 people in Brazil. 51.2% are female, 48.8% are male, average age 40.5. Top brand affinities: Instagram, Country music, Rock music, Pop music, Fertilizer.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.57× the country average).
Demographically, the Rural area audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Rural area fan in Brazil is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Rural area profile in Brazil.
51.2% are female, 48.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 40.5 |
| Estimated audience size | 13,017,180 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Rural area audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 12.9% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Rural area audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 2.74× | ||
| 02 | Urban agriculture | Business & Career | 2.51× | ||
| 03 | Biotechnology | Business & Career | 2.47× | ||
| 04 | Toyota Hilux | Cars & Mobility | 2.01× | ||
| 05 | Photovoltaics | Home & Garden | 1.94× | ||
| 06 | Motorboat | Cars & Mobility | 1.91× | ||
| 07 | Country music | Music & Radio | 1.78× | ||
| 08 | Used Cars | Cars & Mobility | 1.76× | ||
| 09 | Public transport | Cars & Mobility | 1.74× | ||
| 10 | Garena | Technology & Electronics | 1.72× | ||
| 11 | Makita | Home & Garden | 1.72× | ||
| 12 | Rock music | Music & Radio | 1.71× | ||
| 13 | Renewable energy | Business & Career | 1.69× | ||
| 14 | Betfair | Games | 1.63× | ||
| 15 | Pop music | Music & Radio | 1.60× | ||
| 16 | Internet & Social Media | 1.57× | |||
| 17 | WebMotors | Cars & Mobility | 1.57× | ||
| 18 | Hip hop music | Music & Radio | 1.51× | ||
| 19 | Sportingbet | Sports | 1.51× | ||
| 20 | Fishing | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.81× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| Family Orientation | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.77× | |
| Mindfulness | BALANCE | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Rural area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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