Rural area Audience in Brazil
Rural area has an estimated audience of 13,017,180 people in Brazil. 51.2% are female, 48.8% are male, average age 40.5. Top brand affinities: Superdry., Sportingbet, Fertilizer, Volkswagen, Strawberry.
Top brand affinities include Superdry., Sportingbet, Fertilizer, with strongest over-indexing on Superdry. (76.45× the country average). Demographically, the Rural area audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Travel & Leisure · Type: Topic
Demographics of Rural area fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 40.5 |
| Estimated audience size | 13,017,180 |
Audience persona
The typical Rural area fan in Brazil is balanced, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Superdry..
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superdry. | 76.45× | Fashion & Accessoires |
| Sportingbet | 1.86× | Sports |
| Fertilizer | 2.4× | Home & Garden |
| Volkswagen | 1.51× | Cars & Mobility |
| Strawberry | 3.6× | Food & Beverages |
| Mixed martial arts | 1.84× | Sports |
| Toyota Hilux | 2.23× | Cars & Mobility |
| Xabi Alonso | 2.53× | Sports |
| Renewable energy | 1.64× | Business & Career |
| Garena | 1.74× | Technology & Electronics |
| Motorboat | 1.76× | Cars & Mobility |
| Oral-B | 2.27× | Beauty & Wellness |
| Muscle car | 2.39× | Cars & Mobility |
| Volvo | 1.54× | Cars & Mobility |
| Linda Cardellini | 3.32× | Movies & TV |
| Toyota Corolla | 1.59× | Cars & Mobility |
| Used Cars | 1.61× | Cars & Mobility |
| Judo | 1.52× | Sports |
| AGCO | 3.89× | Cars & Mobility |
| Volkswagen Amarok | 2.02× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.4 |
| Patriotism | CONSERVATISM | 1.09 |
| Quality Awareness | PREMIUM | 1.09 |
| Family Orientation | CONSERVATISM | 1.02 |
| Tradition | CONSERVATISM | 1 |
| Risk Appetite | THRILL | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 12.9% |
| United Kingdom | 6.3% |
See Rural area audiences in other countries
More Travel & Leisure audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Rural area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.