A data profile of the people who buy, follow and care about Rural area in Spain — modelled from more than twelve digital signal sources. Rural area has an estimated audience of 3,881,000 people in Spain.
Rural area has an estimated audience of 3,881,000 people in Spain. 47.3% are female, 52.7% are male, average age 45.5. Top brand affinities: Iberia (airline), WhatsApp, Volunteering, Refrigerator, Aldi.
Top brand affinities include Iberia (airline), WhatsApp, Volunteering, with strongest over-indexing on Iberia (airline) (1.94× the country average).
Demographically, the Rural area audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Rural area fan in Spain is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Rural area profile in Spain.
47.3% are female, 52.7% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 45.5 |
| Estimated audience size | 3,881,000 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Rural area audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.2% |
| Brazil | 12.9% |
| United Kingdom | 6.3% |
The strongest cross-interests of the Rural area audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 3.61× | ||
| 02 | Volunteering | Politics & Society | 3.25× | ||
| 03 | Refrigerator | Home & Garden | 2.93× | ||
| 04 | Sustainable energy | Home & Garden | 2.30× | ||
| 05 | Travel website | Travel & Leisure | 2.20× | ||
| 06 | TripAdvisor | Travel & Leisure | 2.11× | ||
| 07 | Charity and causes | Business & Career | 2.08× | ||
| 08 | Internet & Social Media | 2.03× | |||
| 09 | Iberia (airline) | Travel & Leisure | 1.94× | ||
| 10 | Real property | Home & Garden | 1.91× | ||
| 11 | Wikipedia | Internet & Social Media | 1.85× | ||
| 12 | Nonprofit organization | Politics & Society | 1.84× | ||
| 13 | Genetics | Kids & Family | 1.82× | ||
| 14 | Take-out | Food & Beverages | 1.81× | ||
| 15 | Aldi | Shopping | 1.79× | ||
| 16 | Caixabank | Business & Career | 1.71× | ||
| 17 | Distilled beverage | Food & Beverages | 1.70× | ||
| 18 | IBEX 35 | Business & Career | 1.66× | ||
| 19 | Barbecue | Food & Beverages | 1.55× | ||
| 20 | Organic food | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.03× | |
| Community Orientation | OPEN | 1.72× | |
| Convenience Orientation | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Rural area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.