Rascasse Audience Intelligence

Rural area Audience in United States

A data profile of the people who buy, follow and care about Rural area in United States — modelled from more than twelve digital signal sources. Rural area has an estimated audience of 19,393,389 people in United States.

#1172among Topic in United States#147in Travel & Leisure

The average Rural area fan in United States is 42.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Livestock, Tractor Supply Company, Planet Fitness, with strongest over-indexing on Livestock (2.31× the country average).

Demographically, the Rural area audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rural area fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Livestock.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rural area profile in United States.

Audience size
19.4M
in United States
Gender
43.1%♀
56.9% male
Age
42.5
average years
Country rank
#1704
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rural area fans

43.1% are female, 56.9% are male, average age 42.5.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Rural area audience in United States
MetricValue
Female43.1%
Male56.9%
Average age42.5
Estimated audience size19,393,389
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Rural area audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Rural area audience comes from United States.

Worldwide audience distribution share by country for Rural area
CountryShare
United States19.2%
Brazil12.9%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rural area audience in United States is strongest.

Fig. 05

Top regions by affinity

Rural area fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M1.68×
02South Carolina~400K1.54×
03Maryland~500K1.47×
04Georgia~800K1.39×
05Louisiana~300K1.34×
06New Jersey~600K1.32×
07Virginia~600K1.29×
08Mississippi~200K1.29×
09California~2.5M1.26×
10Hawaii~100K1.22×
11Delaware~60K1.19×
12Alabama~300K1.16×
13New York~1M1.13×
14Pennsylvania~700K1.13×
15North Carolina~700K1.13×
16Florida~1.5M1.12×
17Arkansas~200K1.10×
18New Mexico~100K1.09×
19Illinois~700K1.08×
20Connecticut~200K1.07×
21Michigan~500K1.06×
22Indiana~400K1.04×
23Kentucky~300K1.03×
24Nevada~200K1.03×
25Rhode Island~60K0.99×
26Oklahoma~200K0.96×
27Arizona~400K0.95×
28Tennessee~400K0.95×
29West Virginia~90K0.95×
30Minnesota~300K0.94×
31Ohio~600K0.93×
32North Dakota~40K0.90×
33Missouri~300K0.89×
34Washington~300K0.88×
35Kansas~100K0.88×
36Alaska~40K0.88×
37Colorado~300K0.87×
38Nebraska~80K0.87×
39Washington, District of Columbia~50K0.87×
40South Dakota~40K0.87×
41Massachusetts~300K0.86×
42Wisconsin~200K0.86×
43Vermont~30K0.84×
44Idaho~80K0.83×
45Oregon~200K0.82×
46New Hampshire~60K0.82×
47Utah~100K0.81×
48Iowa~100K0.81×
49Montana~40K0.81×
50Maine~50K0.79×
Fig. 06

Affinity by region

Affinity by region — Rural area, United States
0.79×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rural area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rural area audience
#·InterestCategoryAffinity×
01Largemouth bassFood & Beverages3.49×
02LoggingTechnology & Electronics2.96×
03Tractor Supply CompanyShopping2.95×
04Fly fishingSports2.85×
05LumberHome & Garden2.71×
06Non-alcoholic beverageFood & Beverages2.65×
07Microwave ovenHome & Garden2.39×
08LivestockPets & Animals2.31×
09Rail transportTravel & Leisure2.27×
10Hardware storeHome & Garden2.17×
11CarpentryHome & Garden2.09×
12PatioHome & Garden2.07×
13GeneticsKids & Family1.96×
14InnovationBusiness & Career1.91×
15Golf ChannelSports1.91×
16Ace HardwareHome & Garden1.82×
17Planet FitnessSports1.67×
18Subscription business modelShopping1.60×
19FlowerHome & Garden1.53×
20RadioTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rural area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rural area audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.11×
Community OrientationOPEN1.52×
Career OrientationPOWER1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rural area audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.80×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rural area have in United States?

Rural area has an estimated audience of 19,393,389 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Rural area fans?

43.1% of Rural area fans are female, 56.9% are male, with an average age of 42.5 years.

03

Which brands do Rural area fans like most?

Rural area fans show strongest brand affinity for Livestock (2.31×), Tractor Supply Company (2.95×), and Planet Fitness (1.67×) over the country average.

04

Where do Rural area fans live in United States?

Rural area fans in United States are most concentrated in Texas (reach ~3M), California (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Rural area fans also like?

Beyond Rural area itself, the audience over-indexes on Tractor Supply Company (2.95×), Planet Fitness (1.67×), Fly fishing (2.85×), and Genetics (1.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Rural area audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rural area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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