Rural area Audience in United States

Rural area has an estimated audience of 19,393,389 people in United States. 43.1% are female, 56.9% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: MSN, Staples (Canada), Planet Fitness, Livestock, Diaper bag.

The average Rural area fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Staples (Canada), Planet Fitness, with strongest over-indexing on MSN (3.2× the country average). Demographically, the Rural area audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Rural area fans

Demographic split for Rural area audience in United States
MetricValue
Female43.1%
Male56.9%
Average age42.5
Estimated audience size19,393,389

Audience persona

The typical Rural area fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Rural area in United States
RegionReachAffinity
California2,952,4801.38×
Texas2,512,5021.51×
Florida1,658,3451.26×
New York1,358,8621.25×
Georgia869,0241.45×
Pennsylvania758,5811.16×
Illinois703,2201.09×
New Jersey680,1721.38×
North Carolina671,5291.15×
Virginia662,9081.4×
Michigan591,7181.17×
Ohio572,4150.96×
Maryland496,9851.49×
South Carolina427,3031.46×
Tennessee395,4611.02×
Arizona389,4280.98×
Indiana367,0311.04×
Washington358,4630.92×
Louisiana335,2571.34×
Massachusetts330,1960.86×
Alabama318,0161.17×
Missouri281,1830.9×
Colorado279,6280.91×
Minnesota248,3440.89×
Kentucky241,5460.99×
Wisconsin236,9340.81×
Mississippi227,4361.42×
Connecticut214,9491.11×
Nevada205,5541.1×
Oklahoma200,7170.93×
Oregon180,2950.81×
Arkansas172,2741.08×
Kansas128,7000.84×
Utah124,1340.71×
Iowa109,1830.68×
New Mexico107,8691.11×
Hawaii105,4801.27×
West Virginia84,9850.94×
Nebraska68,5700.71×
Idaho64,7910.67×
Rhode Island61,3270.99×
Delaware60,5531.13×
New Hampshire52,1110.68×
Washington, District of Columbia49,8220.85×
Maine40,8600.59×
South Dakota29,6980.66×
Montana29,2290.54×
Alaska26,6260.64×
North Dakota24,7850.62×
Vermont14,6930.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rural area audience
BrandAffinityCategory
MSN3.2×News
Staples (Canada)3.73×Business & Career
Planet Fitness2.65×Sports
Livestock2.53×Pets & Animals
Diaper bag3.87×Kids & Family
Fox News Channel1.7×Movies & TV
Hobby Lobby2.2×Home & Garden
Carpentry3.11×Home & Garden
Great Clips3.16×Beauty & Wellness
Golf Channel2.99×Sports
Jack Black5.79×Movies & TV
Tractor Supply Company3.16×Shopping
Aldi1.87×Shopping
Bass guitar2.38×Music & Radio
Chuck Norris2.88×Movies & TV
Google Flights2.48×Travel & Leisure
Patio2.68×Home & Garden
Farmhouse2.86×Travel & Leisure
Septic tank9.9×Home & Garden
Dave Franco5.63×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rural area audience
TraitClusterScore
PatriotismCONSERVATISM1.66
DIY MentalityTHRILL1.42
IndividualismJOY1.39
Community OrientationOPEN1.36
Urban LifestyleOPEN1.31
Convenience OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Rural area
CountryShare
United States19.2%
Brazil12.9%
United Kingdom6.3%

See Rural area audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Rural area have in United States?

Rural area has an estimated audience of 19,393,389 people in United States, concentrated in California and Texas.

What is the gender split and age of Rural area fans?

43.1% of Rural area fans are female, 56.9% are male, with an average age of 42.5 years.

Which brands do Rural area fans like most?

Rural area fans show strongest brand affinity for MSN (3.2×), Staples (Canada) (3.73×), and Planet Fitness (2.65×) over the country average.

Where do Rural area fans live in United States?

Rural area fans in United States are most concentrated in California (reach 2,952,480), Texas (reach 2,512,502), and Florida (reach 1,658,345). These three regions account for the largest share of the active audience.

What other brands do Rural area fans also like?

Beyond Rural area itself, the audience over-indexes on Staples (Canada) (3.73×), Planet Fitness (2.65×), Livestock (2.53×), and Diaper bag (3.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rural area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.