Livestock Audience in United States

Livestock logo

Livestock has an estimated audience of 58,517,880 people in United States. 53.8% are female, 46.2% are male, average age 43.0. Top regions: Texas, California, Florida. Top brand affinities: Dogs, Cats, Nature, Agriculture, Mammal.

The average Livestock fan in United States is 43.0 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dogs, Cats, Nature, with strongest over-indexing on Dogs (1.56× the country average). Demographically, the Livestock audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Livestock fans

Demographic split for Livestock audience in United States
MetricValue
Female53.8%
Male46.2%
Average age43.0
Estimated audience size58,517,880

Audience persona

The typical Livestock fan in United States is balanced, around 43.0 years old, with strong DIY Mentality tendencies and a notable affinity for Dogs.

Top regions in United States

Top regions ranked by reach for Livestock in United States
RegionReachAffinity
Texas7,997,4721.59×
California7,264,7201.13×
Florida3,172,8780.8×
New York2,705,6990.83×
Georgia1,888,0771.05×
North Carolina1,830,9791.04×
Illinois1,773,3450.91×
Virginia1,726,5341.21×
Pennsylvania1,612,6410.82×
Ohio1,503,3540.83×
New Jersey1,275,5650.86×
Washington1,188,2031.01×
Tennessee1,155,0860.98×
Indiana1,113,1641.04×
Arizona1,102,1730.92×
Michigan1,051,4900.69×
Missouri1,010,6841.07×
Oklahoma888,5381.37×
Massachusetts847,9440.74×
Minnesota842,9151.01×
Maryland828,8240.82×
Colorado807,1210.88×
Kentucky791,7381.08×
Alabama766,3680.94×
Wisconsin730,7700.83×
South Carolina722,7120.82×
Iowa696,3251.44×
Louisiana693,0510.92×
Oregon636,2020.95×
Kansas602,8011.31×
Arkansas532,8611.11×
Utah478,3330.91×
Nebraska456,5971.56×
Nevada452,7440.8×
Mississippi450,5480.93×
Connecticut444,8730.76×
New Mexico406,5941.39×
Idaho383,5121.31×
Hawaii322,0741.28×
West Virginia237,3170.87×
South Dakota235,1221.74×
Montana208,4331.28×
North Dakota152,6201.27×
Washington, District of Columbia131,4810.75×
Rhode Island127,0880.68×
Maine127,0120.61×
New Hampshire122,2120.53×
Delaware120,3150.75×
Wyoming110,7551.28×
Alaska86,5320.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Livestock audience
BrandAffinityCategory
Dogs1.56×Pets & Animals
Cats1.73×Pets & Animals
Nature1.52×Home & Garden
Agriculture1.84×Business & Career
Mammal1.69×Pets & Animals
Cattle2.3×Pets & Animals
Lowe's1.51×Shopping
Dog breed1.77×Pets & Animals
Horses1.6×Pets & Animals
Kohl's1.52×Shopping
Nutrient1.63×Food & Beverages
Crop2.01×Home & Garden
Aldi1.51×Shopping
Ranch2.09×Travel & Leisure
Dollar Tree1.52×Shopping
Supermarket1.77×Shopping
Birds1.72×Pets & Animals
Tree1.7×Home & Garden
Animal welfare1.67×Politics & Society
Sugar1.6×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Livestock audience
TraitClusterScore
DIY MentalityTHRILL1.2
SustainabilityBALANCE1.1
CreativityOPEN1.07
Pet OwnershipJOY1.07
ExtroversionTHRILL1.07
Price SensitivityPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Livestock
CountryShare
United States27.1%
Brazil6.4%
United Kingdom5.7%

See Livestock audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Livestock have in United States?

Livestock has an estimated audience of 58,517,880 people in United States, concentrated in Texas and California.

What is the gender split and age of Livestock fans?

53.8% of Livestock fans are female, 46.2% are male, with an average age of 43.0 years.

Which brands do Livestock fans like most?

Livestock fans show strongest brand affinity for Dogs (1.56×), Cats (1.73×), and Nature (1.52×) over the country average.

Where do Livestock fans live in United States?

Livestock fans in United States are most concentrated in Texas (reach 7,997,472), California (reach 7,264,720), and Florida (reach 3,172,878). These three regions account for the largest share of the active audience.

What other brands do Livestock fans also like?

Beyond Livestock itself, the audience over-indexes on Cats (1.73×), Nature (1.52×), Agriculture (1.84×), and Mammal (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Livestock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.