Supermarket Audience in United States

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Supermarket has an estimated audience of 43,318,203 people in United States. 61.3% are female, 38.7% are male, average age 43.0. Top regions: California, New York, Florida. Top brand affinities: Aldi, Kroger, Grocery store, Costco, Dollar General.

The average Supermarket fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Aldi, Kroger, Grocery store, with strongest over-indexing on Aldi (2.82× the country average). Demographically, the Supermarket audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Supermarket fans

Demographic split for Supermarket audience in United States
MetricValue
Female61.3%
Male38.7%
Average age43.0
Estimated audience size43,318,203

Audience persona

The typical Supermarket fan in United States is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.

Top regions in United States

Top regions ranked by reach for Supermarket in United States
RegionReachAffinity
California8,363,8701.76×
New York8,113,6983.35×
Florida4,492,1911.53×
Texas2,506,2200.67×
New Jersey2,158,9461.96×
Pennsylvania1,496,2261.03×
Massachusetts1,493,2501.75×
Virginia1,176,4901.11×
Illinois1,097,3340.76×
Washington1,042,1931.2×
Georgia1,011,1490.76×
North Carolina867,5000.67×
Ohio810,5800.61×
Nevada786,7301.88×
Arizona759,2440.86×
Hawaii684,6683.68×
Maryland674,4030.91×
Michigan665,1670.59×
Oregon661,0371.33×
Colorado614,4670.9×
Connecticut557,5841.28×
Tennessee505,1420.58×
Utah481,1951.24×
South Carolina408,2020.63×
Washington, District of Columbia393,5293.02×
Louisiana382,6240.68×
Indiana360,7600.46×
Missouri322,8940.46×
Wisconsin305,7310.47×
Kentucky285,0810.52×
Minnesota268,3130.43×
Alabama232,6290.38×
Oklahoma192,8340.4×
New Hampshire174,0521.02×
Kansas172,2020.5×
Maine168,6031.09×
New Mexico148,9940.69×
Rhode Island141,3301.02×
Iowa131,2040.37×
Arkansas129,8460.36×
Montana129,3991.08×
Vermont128,7371.69×
Idaho126,9420.58×
Mississippi126,3880.35×
Alaska105,1601.13×
Delaware83,4650.7×
Nebraska77,6000.36×
West Virginia73,8530.37×
Wyoming69,4521.08×
South Dakota40,2610.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supermarket audience
BrandAffinityCategory
Aldi2.82×Shopping
Kroger2.71×Food & Beverages
Grocery store2.76×Food & Beverages
Costco1.9×Shopping
Dollar General2×Shopping
Hobby Lobby1.97×Home & Garden
Kohl's1.88×Shopping
Dollar Tree2.01×Shopping
Hypermarket3.79×Shopping
Marshalls2.06×Fashion & Accessoires
Publix2.51×Shopping
Target Corporation1.62×Shopping
Whole Foods Market1.66×Shopping
Macy's1.64×Shopping
Old Navy1.62×Fashion & Accessoires
T.J.Maxx2.07×Shopping
Sprouts Farmers Market3.18×Shopping
Food Lion3.03×Shopping
IKEA1.76×Home & Garden
Walgreens1.59×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supermarket audience
TraitClusterScore
Convenience OrientationPREMIUM1.26
Family OrientationCONSERVATISM1.21
Price SensitivityPREMIUM1.21
IndulgenceJOY1.19
ExtroversionTHRILL1.17
DIY MentalityTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Supermarket
CountryShare
United States15.8%
Brazil6.3%
United Kingdom5.1%

See Supermarket audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Supermarket have in United States?

Supermarket has an estimated audience of 43,318,203 people in United States, concentrated in California and New York.

What is the gender split and age of Supermarket fans?

61.3% of Supermarket fans are female, 38.7% are male, with an average age of 43.0 years.

Which brands do Supermarket fans like most?

Supermarket fans show strongest brand affinity for Aldi (2.82×), Kroger (2.71×), and Grocery store (2.76×) over the country average.

Where do Supermarket fans live in United States?

Supermarket fans in United States are most concentrated in California (reach 8,363,870), New York (reach 8,113,698), and Florida (reach 4,492,191). These three regions account for the largest share of the active audience.

What other brands do Supermarket fans also like?

Beyond Supermarket itself, the audience over-indexes on Kroger (2.71×), Grocery store (2.76×), Costco (1.9×), and Dollar General (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.