Rascasse Audience Intelligence

Supermarket Audience in United States

A data profile of the people who buy, follow and care about Supermarket in United States — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 43,318,203 people in United States.

#14among Touchpoint in United States#31in Shopping

The average Supermarket fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Aldi, Kroger, Grocery store, with strongest over-indexing on Aldi (2.82× the country average).

Demographically, the Supermarket audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supermarket fan in United States is more female, around 43.0 years old, with strong Community Orientation tendencies and a notable affinity for Aldi.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supermarket profile in United States.

Audience size
43.3M
in United States
Gender
61.3%♀
38.7% male
Age
43.0
average years
Country rank
#512
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supermarket fans

61.3% are female, 38.7% are male, average age 43.0.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Supermarket audience in United States
MetricValue
Female61.3%
Male38.7%
Average age43.0
Estimated audience size43,318,203
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Supermarket audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Supermarket audience comes from United States.

Worldwide audience distribution share by country for Supermarket
CountryShare
United States15.8%
Brazil6.3%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supermarket audience in United States is strongest.

Fig. 05

Top regions by affinity

Supermarket fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~600K3.45×
02New York~7M2.93×
03Washington, District of Columbia~300K2.61×
04Wyoming~200K2.47×
05New Jersey~2M1.82×
06Nevada~700K1.66×
07Vermont~100K1.64×
08California~7.5M1.63×
09Massachusetts~1.5M1.55×
10Florida~4M1.39×
11Alaska~100K1.34×
12New Hampshire~200K1.26×
13Montana~100K1.23×
14Connecticut~500K1.22×
15Ohio~1.5M1.17×
16Utah~400K1.14×
17Maine~200K1.12×
18Washington~1M1.10×
19Oregon~500K1.08×
20Rhode Island~100K1.00×
21Kansas~300K0.99×
22Pennsylvania~1.5M0.98×
23Virginia~1M0.97×
24Colorado~600K0.92×
25Maryland~600K0.84×
26Arizona~700K0.80×
27Delaware~90K0.76×
28Illinois~1M0.75×
29Georgia~1M0.73×
30New Mexico~200K0.70×
31Texas~2.5M0.68×
32North Carolina~900K0.67×
33Louisiana~400K0.66×
34Idaho~100K0.62×
35South Carolina~400K0.60×
36Tennessee~500K0.58×
37Michigan~700K0.57×
38South Dakota~50K0.54×
39Missouri~400K0.52×
40Kentucky~300K0.52×
41Iowa~200K0.50×
42Mississippi~200K0.47×
43Indiana~400K0.46×
44Wisconsin~300K0.46×
45Oklahoma~200K0.45×
46West Virginia~90K0.45×
47Minnesota~300K0.44×
48Arkansas~200K0.44×
49Alabama~300K0.43×
50Nebraska~90K0.41×
Fig. 06

Affinity by region

Affinity by region — Supermarket, United States
0.41×1.00×3.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supermarket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supermarket audience
#·InterestCategoryAffinity×
01HypermarketShopping3.79×
02Sprouts Farmers MarketShopping3.18×
03Food LionShopping3.03×
04AldiShopping2.82×
05Grocery storeFood & Beverages2.76×
06KrogerFood & Beverages2.71×
07PublixShopping2.51×
08Trader Joe'sShopping2.18×
09T.J.MaxxShopping2.07×
10MarshallsFashion & Accessoires2.06×
11Dollar TreeShopping2.01×
12Dollar GeneralShopping2.00×
13Hobby LobbyHome & Garden1.97×
14CostcoShopping1.90×
15Sam's ClubShopping1.89×
16Kohl'sShopping1.88×
17Whole Foods MarketShopping1.66×
18Macy'sShopping1.64×
19Target CorporationShopping1.62×
20Old NavyFashion & Accessoires1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supermarket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supermarket audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.41×
Family OrientationCONSERVATISM1.32×
DIY MentalityTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supermarket audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Early Adopter MentalityPOWER0.82×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supermarket have in United States?

Supermarket has an estimated audience of 43,318,203 people in United States, concentrated in California and New York.

02

What is the gender split and age of Supermarket fans?

61.3% of Supermarket fans are female, 38.7% are male, with an average age of 43.0 years.

03

Which brands do Supermarket fans like most?

Supermarket fans show strongest brand affinity for Aldi (2.82×), Kroger (2.71×), and Grocery store (2.76×) over the country average.

04

Where do Supermarket fans live in United States?

Supermarket fans in United States are most concentrated in California (reach ~7.5M), New York (reach ~7M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Supermarket fans also like?

Beyond Supermarket itself, the audience over-indexes on Kroger (2.71×), Grocery store (2.76×), Trader Joe's (2.18×), and Costco (1.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Supermarket audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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