Supermarket Audience in Canada
Supermarket has an estimated audience of 5,208,353 people in Canada. 59.6% are female, 40.4% are male, average age 43.0. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Tim Horton, Save-On-Foods, Grocery store, Giant Tiger, Costco.
The average Supermarket fan in Canada is 43.0 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Tim Horton, Save-On-Foods, Grocery store, with strongest over-indexing on Tim Horton (1.54× the country average). Demographically, the Supermarket audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Supermarket fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 43.0 |
| Estimated audience size | 5,208,353 |
Audience persona
The typical Supermarket fan in Canada is more female, around 43.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,729,406 | 1.71× |
| British Columbia | 1,935,363 | 2.48× |
| Quebec | 1,522,946 | 1.22× |
| Alberta | 717,961 | 1.12× |
| Nova Scotia | 114,466 | 0.74× |
| Manitoba | 113,842 | 0.58× |
| Saskatchewan | 77,261 | 0.47× |
| New Brunswick | 71,242 | 0.59× |
| Newfoundland and Labrador | 45,534 | 0.57× |
| Prince Edward Island | 19,733 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 1.54× | Sports |
| Save-On-Foods | 2.5× | Food & Beverages |
| Grocery store | 2.41× | Food & Beverages |
| Giant Tiger | 2.49× | Shopping |
| Costco | 1.95× | Shopping |
| Hypermarket | 3.83× | Shopping |
| SAQ | 2.65× | Food & Beverages |
| Rona | 1.83× | Home & Garden |
| Loto-Québec | 1.93× | Games |
| La Presse (Canadian newspaper) | 1.78× | News |
| FreshCo | 2.48× | Shopping |
| Dollarama | 1.81× | Shopping |
| Home Hardware | 1.63× | Home & Garden |
| Esso | 1.71× | Cars & Mobility |
| Jean Coutu Group | 2.66× | Shopping |
| Loblaw Companies | 2.51× | Shopping |
| Hardware store | 1.79× | Home & Garden |
| Real Canadian Superstore | 2.4× | Shopping |
| Sobeys | 2.18× | Food & Beverages |
| Petro-Canada | 1.56× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.62 |
| Individualism | JOY | 1.54 |
| Career Orientation | POWER | 1.52 |
| Urban Lifestyle | OPEN | 1.41 |
| Travelling | THRILL | 1.34 |
| Need for Security | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Brazil | 6.2% |
| United Kingdom | 5.1% |
See Supermarket audiences in other countries
More Shopping audiences in Canada
- Concerts (8,357,650)
- Parties (8,028,276)
- Spas (7,946,879)
- Beauty salons (7,600,580)
- Boutiques (7,430,450)
Frequently asked questions
How many fans does Supermarket have in Canada?
Supermarket has an estimated audience of 5,208,353 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Supermarket fans?
59.6% of Supermarket fans are female, 40.4% are male, with an average age of 43.0 years.
Which brands do Supermarket fans like most?
Supermarket fans show strongest brand affinity for Tim Horton (1.54×), Save-On-Foods (2.5×), and Grocery store (2.41×) over the country average.
Where do Supermarket fans live in Canada?
Supermarket fans in Canada are most concentrated in Ontario (reach 3,729,406), British Columbia (reach 1,935,363), and Quebec (reach 1,522,946). These three regions account for the largest share of the active audience.
What other brands do Supermarket fans also like?
Beyond Supermarket itself, the audience over-indexes on Save-On-Foods (2.5×), Grocery store (2.41×), Giant Tiger (2.49×), and Costco (1.95×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.