A data profile of the people who buy, follow and care about Supermarket in Canada — modelled from more than twelve digital signal sources. Supermarket has an estimated audience of 5,208,353 people in Canada.
The average Supermarket fan in Canada is 43.0 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Tim Horton, Save-On-Foods, Grocery store, with strongest over-indexing on Tim Horton (1.54× the country average).
Demographically, the Supermarket audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Supermarket fan in Canada is more female, around 43.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Supermarket profile in Canada.
59.6% are female, 40.4% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 43.0 |
| Estimated audience size | 5,208,353 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Supermarket audience comes from Canada.
| Country | Share |
|---|---|
| United States | 15.8% |
| Brazil | 6.3% |
| United Kingdom | 5.1% |
Where the Supermarket audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2M | 2.48× | |
| 02 | Ontario | ~3.5M | 1.71× | |
| 03 | Quebec | ~1.5M | 1.22× | |
| 04 | Alberta | ~700K | 1.12× | |
| 05 | Prince Edward Island | ~20K | 0.77× | |
| 06 | Nova Scotia | ~100K | 0.74× | |
| 07 | New Brunswick | ~70K | 0.59× | |
| 08 | Manitoba | ~100K | 0.58× | |
| 09 | Newfoundland and Labrador | ~50K | 0.57× | |
| 10 | Saskatchewan | ~80K | 0.47× |
The strongest cross-interests of the Supermarket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 3.83× | ||
| 02 | Jean Coutu Group | Shopping | 2.66× | ||
| 03 | SAQ | Food & Beverages | 2.65× | ||
| 04 | Loblaw Companies | Shopping | 2.51× | ||
| 05 | Save-On-Foods | Food & Beverages | 2.50× | ||
| 06 | Giant Tiger | Shopping | 2.49× | ||
| 07 | FreshCo | Shopping | 2.48× | ||
| 08 | Grocery store | Food & Beverages | 2.41× | ||
| 09 | Real Canadian Superstore | Shopping | 2.40× | ||
| 10 | Sobeys | Food & Beverages | 2.18× | ||
| 11 | Costco | Shopping | 1.95× | ||
| 12 | Loto-Québec | Games | 1.93× | ||
| 13 | Rona | Home & Garden | 1.83× | ||
| 14 | Dollarama | Shopping | 1.81× | ||
| 15 | Hardware store | Home & Garden | 1.79× | ||
| 16 | La Presse (Canadian newspaper) | News | 1.78× | ||
| 17 | Esso | Cars & Mobility | 1.71× | ||
| 18 | Home Hardware | Home & Garden | 1.63× | ||
| 19 | Petro-Canada | Cars & Mobility | 1.56× | ||
| 20 | Tim Horton | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.62× | |
| Individualism | JOY | 1.54× | |
| Career Orientation | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.76× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Family Orientation | CONSERVATISM | 0.87× |
Supermarket has an estimated audience of 5,208,353 people in Canada, concentrated in Ontario and British Columbia.
59.6% of Supermarket fans are female, 40.4% are male, with an average age of 43.0 years.
Supermarket fans show strongest brand affinity for Tim Horton (1.54×), Save-On-Foods (2.5×), and Grocery store (2.41×) over the country average.
Supermarket fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~2M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Supermarket itself, the audience over-indexes on Save-On-Foods (2.5×), Grocery store (2.41×), Giant Tiger (2.49×), and Costco (1.95×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Supermarket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.