Esso Audience in Canada
Esso has an estimated audience of 6,767,618 people in Canada. 43.7% are female, 56.3% are male, average age 45.7. Top regions: Ontario, Quebec, Alberta. Top brand affinities: Petro-Canada, Circle K, Tim Horton, 7-Eleven, Gasoline.
The average Esso fan in Canada is 45.7 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, Alberta. Top brand affinities include Petro-Canada, Circle K, Tim Horton, with strongest over-indexing on Petro-Canada (15.06× the country average). Demographically, the Esso audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Tradition, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol
Demographics of Esso fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 45.7 |
| Estimated audience size | 6,767,618 |
Audience persona
The typical Esso fan in Canada is more male, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Petro-Canada.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,636,760 | 1.64× |
| Quebec | 1,902,465 | 1.17× |
| Alberta | 940,523 | 1.13× |
| British Columbia | 857,032 | 0.85× |
| Saskatchewan | 219,309 | 1.02× |
| Manitoba | 216,636 | 0.86× |
| Nova Scotia | 196,782 | 0.98× |
| New Brunswick | 136,652 | 0.87× |
| Newfoundland and Labrador | 79,068 | 0.77× |
| Prince Edward Island | 25,477 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Petro-Canada | 15.06× | Cars & Mobility |
| Circle K | 10.47× | Shopping |
| Tim Horton | 1.85× | Sports |
| 7-Eleven | 7.63× | Shopping |
| Gasoline | 11.62× | Cars & Mobility |
| Loto-Québec | 4.41× | Games |
| Diesel fuel | 6.91× | Cars & Mobility |
| Castrol | 26.79× | Cars & Mobility |
| Air pollution | 5.65× | Health |
| Filling station | 7.8× | Cars & Mobility |
| Montreal Canadiens | 1.9× | Sports |
| Rona | 2.16× | Home & Garden |
| MSN | 2.2× | News |
| Caltex | 25.61× | Cars & Mobility |
| TVA (Canada) | 3.39× | Movies & TV |
| Exxon | 19.05× | Cars & Mobility |
| Controlled-access highway | 5.72× | Travel & Leisure |
| Kijiji | 1.91× | Shopping |
| Traffic congestion | 5.56× | Cars & Mobility |
| ExxonMobil | 13.59× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.84 |
| Social Media Usage | JOY | 1.22 |
| Early Adopter Mentality | POWER | 1.21 |
| Individualism | JOY | 1.15 |
| Family Orientation | CONSERVATISM | 1.14 |
| Need for Security | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 27.7% |
| Canada | 23.5% |
| Germany | 14.5% |
See Esso audiences in other countries
More Fuel / petrol audiences in Canada
- BP (150,295)
- Amsoil (145,608)
- ExxonMobil (134,386)
- Castrol (75,839)
- Liqui Moly (64,312)
Frequently asked questions
How many fans does Esso have in Canada?
Esso has an estimated audience of 6,767,618 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Esso fans?
43.7% of Esso fans are female, 56.3% are male, with an average age of 45.7 years.
Which brands do Esso fans like most?
Esso fans show strongest brand affinity for Petro-Canada (15.06×), Circle K (10.47×), and Tim Horton (1.85×) over the country average.
Where do Esso fans live in Canada?
Esso fans in Canada are most concentrated in Ontario (reach 4,636,760), Quebec (reach 1,902,465), and Alberta (reach 940,523). These three regions account for the largest share of the active audience.
What other brands do Esso fans also like?
Beyond Esso itself, the audience over-indexes on Circle K (10.47×), Tim Horton (1.85×), 7-Eleven (7.63×), and Gasoline (11.62×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Esso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.