A data profile of the people who buy, follow and care about Kijiji in Canada — modelled from more than twelve digital signal sources. Kijiji has an estimated audience of 7,304,671 people in Canada.
The average Kijiji fan in Canada is 42.1 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, Alberta.
Top brand affinities include Tim Horton, Loto-Québec, Rona, with strongest over-indexing on Tim Horton (1.79× the country average).
Demographically, the Kijiji audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Kijiji fan in Canada is balanced, around 42.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Kijiji profile in Canada.
48.7% are female, 51.3% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 42.1 |
| Estimated audience size | 7,304,671 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Kijiji audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 50.1% |
| United States | 6.7% |
| Japan | 6.3% |
Where the Kijiji audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.48× | |
| 02 | Nova Scotia | ~300K | 1.34× | |
| 03 | Quebec | ~2M | 1.28× | |
| 04 | Alberta | ~1M | 1.23× | |
| 05 | Manitoba | ~300K | 1.09× | |
| 06 | Saskatchewan | ~200K | 1.07× | |
| 07 | New Brunswick | ~200K | 1.05× | |
| 08 | Prince Edward Island | ~20K | 0.60× | |
| 09 | Newfoundland and Labrador | ~50K | 0.44× | |
| 10 | British Columbia | ~500K | 0.42× |
The strongest cross-interests of the Kijiji audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Classified advertising | Business & Career | 5.24× | ||
| 02 | Craigslist | Shopping | 2.34× | ||
| 03 | Giant Tiger | Shopping | 2.31× | ||
| 04 | Loto-Québec | Games | 2.27× | ||
| 05 | SAQ | Food & Beverages | 2.24× | ||
| 06 | TVA nouvelles | Movies & TV | 2.06× | ||
| 07 | Rona | Home & Garden | 2.03× | ||
| 08 | EBay | Shopping | 1.94× | ||
| 09 | Hardware store | Home & Garden | 1.94× | ||
| 10 | La Presse (Canadian newspaper) | News | 1.92× | ||
| 11 | Réseau des sports | Sports | 1.88× | ||
| 12 | Tim Horton | Sports | 1.79× | ||
| 13 | Home Hardware | Home & Garden | 1.73× | ||
| 14 | Bank of Montreal | Business & Career | 1.65× | ||
| 15 | rogers | Technology & Electronics | 1.64× | ||
| 16 | Google Maps | Internet & Social Media | 1.58× | ||
| 17 | Home Appliances | Home & Garden | 1.55× | ||
| 18 | Dollarama | Shopping | 1.55× | ||
| 19 | Esso | Cars & Mobility | 1.53× | ||
| 20 | Real property | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.40× | |
| Career Orientation | POWER | 1.33× | |
| Individualism | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Spirituality | BALANCE | 0.63× | |
| Convenience Orientation | PREMIUM | 0.94× |
Kijiji has an estimated audience of 7,304,671 people in Canada, concentrated in Ontario and Quebec.
48.7% of Kijiji fans are female, 51.3% are male, with an average age of 42.1 years.
Kijiji fans show strongest brand affinity for Tim Horton (1.79×), Loto-Québec (2.27×), and Rona (2.03×) over the country average.
Kijiji fans in Canada are most concentrated in Ontario (reach ~4.5M), Quebec (reach ~2M), and Alberta (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Kijiji itself, the audience over-indexes on Loto-Québec (2.27×), Rona (2.03×), Giant Tiger (2.31×), and EBay (1.94×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Kijiji. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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