Kijiji Audience in Canada
Kijiji has an estimated audience of 7,304,671 people in Canada. 48.7% are female, 51.3% are male, average age 42.1. Top regions: Ontario, Quebec, Alberta. Top brand affinities: Tim Horton, Loto-Québec, Rona, Giant Tiger, EBay.
The average Kijiji fan in Canada is 42.1 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, Alberta. Top brand affinities include Tim Horton, Loto-Québec, Rona, with strongest over-indexing on Tim Horton (1.79× the country average). Demographically, the Kijiji audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Kijiji fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 42.1 |
| Estimated audience size | 7,304,671 |
Audience persona
The typical Kijiji fan in Canada is balanced, around 42.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,541,876 | 1.48× |
| Quebec | 2,234,392 | 1.28× |
| Alberta | 1,110,434 | 1.23× |
| British Columbia | 460,903 | 0.42× |
| Manitoba | 298,524 | 1.09× |
| Nova Scotia | 291,498 | 1.34× |
| Saskatchewan | 247,910 | 1.07× |
| New Brunswick | 176,320 | 1.05× |
| Newfoundland and Labrador | 49,000 | 0.44× |
| Prince Edward Island | 21,608 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 1.79× | Sports |
| Loto-Québec | 2.27× | Games |
| Rona | 2.03× | Home & Garden |
| Giant Tiger | 2.31× | Shopping |
| EBay | 1.94× | Shopping |
| Réseau des sports | 1.88× | Sports |
| La Presse (Canadian newspaper) | 1.92× | News |
| TVA nouvelles | 2.06× | Movies & TV |
| Home Hardware | 1.73× | Home & Garden |
| Hardware store | 1.94× | Home & Garden |
| Classified advertising | 5.24× | Business & Career |
| SAQ | 2.24× | Food & Beverages |
| Home Appliances | 1.55× | Home & Garden |
| Esso | 1.53× | Cars & Mobility |
| Google Maps | 1.58× | Internet & Social Media |
| Dollarama | 1.55× | Shopping |
| rogers | 1.64× | Technology & Electronics |
| Craigslist | 2.34× | Shopping |
| Real property | 1.52× | Home & Garden |
| Power tool | 1.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.4 |
| Career Orientation | POWER | 1.33 |
| Individualism | JOY | 1.23 |
| Travelling | THRILL | 1.15 |
| Early Adopter Mentality | POWER | 1.12 |
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 49.4% |
| United States | 7.0% |
| Japan | 6.1% |
See Kijiji audiences in other countries
More Shopping audiences in Canada
Frequently asked questions
How many fans does Kijiji have in Canada?
Kijiji has an estimated audience of 7,304,671 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Kijiji fans?
48.7% of Kijiji fans are female, 51.3% are male, with an average age of 42.1 years.
Which brands do Kijiji fans like most?
Kijiji fans show strongest brand affinity for Tim Horton (1.79×), Loto-Québec (2.27×), and Rona (2.03×) over the country average.
Where do Kijiji fans live in Canada?
Kijiji fans in Canada are most concentrated in Ontario (reach 4,541,876), Quebec (reach 2,234,392), and Alberta (reach 1,110,434). These three regions account for the largest share of the active audience.
What other brands do Kijiji fans also like?
Beyond Kijiji itself, the audience over-indexes on Loto-Québec (2.27×), Rona (2.03×), Giant Tiger (2.31×), and EBay (1.94×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Kijiji. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.