TVA nouvelles Audience in Canada
TVA nouvelles has an estimated audience of 5,815,793 people in Canada. 55.0% are female, 45.0% are male, average age 38.4. Top regions: Quebec, Ontario, New Brunswick. Top brand affinities: Real property, Ice Hockey World Championships, Montreal Canadiens, Discount stores, Hardware store.
The average TVA nouvelles fan in Canada is 38.4 years old, balanced, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, New Brunswick. Top brand affinities include Real property, Ice Hockey World Championships, Montreal Canadiens, with strongest over-indexing on Real property (4.92× the country average). Demographically, the TVA nouvelles audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of TVA nouvelles fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 38.4 |
| Estimated audience size | 5,815,793 |
Audience persona
The typical TVA nouvelles fan in Canada is balanced, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 4,361,844 | 9.03× |
| Ontario | 305,677 | 0.13× |
| New Brunswick | 87,480 | 0.65× |
| British Columbia | 33,012 | 0.04× |
| Manitoba | 29,460 | 0.14× |
| Alberta | 28,377 | 0.04× |
| Saskatchewan | 24,682 | 0.13× |
| Newfoundland and Labrador | 17,834 | 0.2× |
| Nova Scotia | 14,675 | 0.08× |
| Prince Edward Island | 5,040 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 4.92× | Home & Garden |
| Ice Hockey World Championships | 1.64× | Sports |
| Montreal Canadiens | 3.1× | Sports |
| Discount stores | 3.47× | Shopping |
| Hardware store | 2.93× | Home & Garden |
| Tampa Bay Lightning | 5.09× | Sports |
| Hypermarket | 4.41× | Shopping |
| Televisions | 1.74× | Technology & Electronics |
| Convenience store | 3.73× | Food & Beverages |
| Kijiji | 2.06× | Shopping |
| Clinique | 4.34× | Beauty & Wellness |
| United Parcel Service | 2.72× | Business & Career |
| Ice hockey | 1.54× | Sports |
| Tesla Model S | 5.12× | Cars & Mobility |
| IKEA | 1.59× | Home & Garden |
| Energy | 1.56× | Home & Garden |
| Electronic music | 1.5× | Music & Radio |
| World of Warcraft | 2.95× | Games |
| Virtual reality | 2.7× | Technology & Electronics |
| Cocktail | 1.79× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.94 |
| Price Sensitivity | PREMIUM | 1.68 |
| Indulgence | JOY | 1.65 |
| DIY Mentality | THRILL | 1.51 |
| Need for Security | CONSERVATISM | 1.49 |
| Extroversion | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 92.0% |
| France | 2.5% |
| United States | 0.9% |
See TVA nouvelles audiences in other countries
More Movies & TV audiences in Canada
- CNN Newsroom (11,104,950)
- CNN (10,852,337)
- CBC News (9,332,813)
- Canadian Broadcasting Corporation (7,145,081)
- Netflix (6,172,943)
Frequently asked questions
How many fans does TVA nouvelles have in Canada?
TVA nouvelles has an estimated audience of 5,815,793 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of TVA nouvelles fans?
55.0% of TVA nouvelles fans are female, 45.0% are male, with an average age of 38.4 years.
Which brands do TVA nouvelles fans like most?
TVA nouvelles fans show strongest brand affinity for Real property (4.92×), Ice Hockey World Championships (1.64×), and Montreal Canadiens (3.1×) over the country average.
Where do TVA nouvelles fans live in Canada?
TVA nouvelles fans in Canada are most concentrated in Quebec (reach 4,361,844), Ontario (reach 305,677), and New Brunswick (reach 87,480). These three regions account for the largest share of the active audience.
What other brands do TVA nouvelles fans also like?
Beyond TVA nouvelles itself, the audience over-indexes on Ice Hockey World Championships (1.64×), Montreal Canadiens (3.1×), Discount stores (3.47×), and Hardware store (2.93×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for TVA nouvelles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.