Rascasse Audience Intelligence

CNN Audience in Canada

A data profile of the people who buy, follow and care about CNN in Canada — modelled from more than twelve digital signal sources. CNN has an estimated audience of 10,564,468 people in Canada.

#2among TV Channel in Canada#8in Movies & TV

The average CNN fan in Canada is 41.3 years old, balanced, and lives primarily in Ontario.

The audience is concentrated in Ontario, British Columbia, Quebec.

Top brand affinities include CBC News, The Weather Network, CTV News, with strongest over-indexing on CBC News (1.89× the country average).

Demographically, the CNN audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Travelling, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

The typical CNN fan in Canada is balanced, around 41.3 years old, with strong Travelling tendencies and a notable affinity for CBC News.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the CNN profile in Canada.

Audience size
10.6M
in Canada
Gender
50.4%♀
49.6% male
Age
41.3
average years
Country rank
#102
TV Channel in Canada
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of CNN

50.4% are female, 49.6% are male, average age 41.3.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for CNN audience in Canada
MetricValue
Female50.4%
Male49.6%
Average age41.3
Estimated audience size10,564,468
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the CNN audience in Canada
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

6.7%

of the worldwide CNN audience comes from Canada.

Worldwide audience distribution share by country for CNN
CountryShare
United States50.6%
Canada6.7%
China3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the CNN audience in Canada is strongest.

Fig. 05

Top regions by affinity

CNN fans by region: top regions in Canada
#RegionReachAffinity×
01Nova Scotia~400K1.35×
02Newfoundland and Labrador~200K1.29×
03Ontario~5.5M1.22×
04British Columbia~2M1.14×
05New Brunswick~300K1.12×
06Prince Edward Island~50K1.02×
07Manitoba~400K0.88×
08Alberta~1M0.78×
09Saskatchewan~200K0.66×
10Quebec~1.5M0.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the CNN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for CNN audience
#·InterestCategoryAffinity×
01Mitch McConnellPolitics & Society2.25×
02New York PostNews2.10×
03CP24Movies & TV2.06×
04National PostNews2.03×
05The Weather NetworkMovies & TV1.98×
06Toronto StarNews1.94×
07CBC NewsMovies & TV1.89×
08Melania TrumpPolitics & Society1.88×
09CTV NewsMovies & TV1.87×
10Toronto SunNews1.87×
11Global NewsNews1.86×
12JollibeeFood & Beverages1.85×
13The Globe and MailNews1.83×
14News broadcastingBusiness & Career1.81×
15Online newspaperNews1.80×
16Television stationMovies & TV1.80×
17TMZInternet & Social Media1.68×
18Daily MailNews1.60×
19Breaking newsMovies & TV1.52×
20MSNNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the CNN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by CNN audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.54×
Urban LifestyleOPEN1.34×
Need for SecurityCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by CNN audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
SpiritualityBALANCE0.82×
IndividualismJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does CNN have in Canada?

CNN has an estimated audience of 10,564,468 people in Canada, concentrated in Ontario and British Columbia.

02

What is the gender split and age of CNN fans?

50.4% of CNN fans are female, 49.6% are male, with an average age of 41.3 years.

03

Which brands do CNN fans like most?

CNN fans show strongest brand affinity for CBC News (1.89×), The Weather Network (1.98×), and CTV News (1.87×) over the country average.

04

Where do CNN fans live in Canada?

CNN fans in Canada are most concentrated in Ontario (reach ~5.5M), British Columbia (reach ~2M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do CNN fans also like?

Beyond CNN itself, the audience over-indexes on The Weather Network (1.98×), CTV News (1.87×), News broadcasting (1.81×), and TMZ (1.68×) compared to the Canada average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Canada

See CNN audiences in other countries

How to read this data

Audience size is the estimated number of people in Canada who actively search for CNN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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