CNN Audience in Canada

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CNN has an estimated audience of 10,852,337 people in Canada. 50.4% are female, 49.6% are male, average age 41.3. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: CBC News, The Weather Network, CTV News, News broadcasting, National Post.

The average CNN fan in Canada is 41.3 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include CBC News, The Weather Network, CTV News, with strongest over-indexing on CBC News (1.89× the country average). Demographically, the CNN audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of CNN fans

Demographic split for CNN audience in Canada
MetricValue
Female50.4%
Male49.6%
Average age41.3
Estimated audience size10,852,337

Audience persona

The typical CNN fan in Canada is balanced, around 41.3 years old, with strong Travelling tendencies and a notable affinity for CBC News.

Top regions in Canada

Top regions ranked by reach for CNN in Canada
RegionReachAffinity
Ontario5,551,9541.22×
British Columbia1,844,6771.14×
Quebec1,426,1190.55×
Alberta1,040,0850.78×
Nova Scotia435,7841.35×
Manitoba357,1960.88×
New Brunswick280,7551.12×
Saskatchewan227,5420.66×
Newfoundland and Labrador212,2241.29×
Prince Edward Island54,5531.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for CNN audience
BrandAffinityCategory
CBC News1.89×Movies & TV
The Weather Network1.98×Movies & TV
CTV News1.87×Movies & TV
News broadcasting1.81×Business & Career
National Post2.03×News
Toronto Sun1.87×News
MSN1.51×News
TMZ1.68×Internet & Social Media
Melania Trump1.88×Politics & Society
Online newspaper1.8×News
CP242.06×Movies & TV
Breaking news1.52×Movies & TV
Television station1.8×Movies & TV
Toronto Star1.94×News
Global News1.86×News
Fox News Channel1.62×Movies & TV
Daily Mail1.6×News
New York Post2.1×News
The Globe and Mail1.83×News
Jollibee1.85×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by CNN audience
TraitClusterScore
TravellingTHRILL1.54
Urban LifestyleOPEN1.34
Need for SecurityCONSERVATISM1.34
Early Adopter MentalityPOWER1.31
Career OrientationPOWER1.16
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for CNN
CountryShare
United States51.5%
Canada6.7%
China3.1%

See CNN audiences in other countries

More Movies & TV audiences in Canada

Frequently asked questions

How many fans does CNN have in Canada?

CNN has an estimated audience of 10,852,337 people in Canada, concentrated in Ontario and British Columbia.

What is the gender split and age of CNN fans?

50.4% of CNN fans are female, 49.6% are male, with an average age of 41.3 years.

Which brands do CNN fans like most?

CNN fans show strongest brand affinity for CBC News (1.89×), The Weather Network (1.98×), and CTV News (1.87×) over the country average.

Where do CNN fans live in Canada?

CNN fans in Canada are most concentrated in Ontario (reach 5,551,954), British Columbia (reach 1,844,677), and Quebec (reach 1,426,119). These three regions account for the largest share of the active audience.

What other brands do CNN fans also like?

Beyond CNN itself, the audience over-indexes on The Weather Network (1.98×), CTV News (1.87×), News broadcasting (1.81×), and National Post (2.03×) compared to the Canada average.

How to read this data

Audience size is the estimated number of people in Canada who actively search for CNN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.