Rascasse Audience Intelligence

NBC News Audience in United States

A data profile of the people who buy, follow and care about NBC News in United States — modelled from more than twelve digital signal sources. NBC News has an estimated audience of 34,899,605 people in United States.

#12among TV Channel in United States#55in Movies & TV

The average NBC News fan in United States is 44.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Bank of America, Real property, Breakfast television, with strongest over-indexing on Bank of America (2.12× the country average).

Demographically, the NBC News audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NBC News fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Bank of America.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NBC News profile in United States.

Audience size
34.9M
in United States
Gender
61.8%♀
38.2% male
Age
44.7
average years
Country rank
#719
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of NBC News

61.8% are female, 38.2% are male, average age 44.7.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for NBC News audience in United States
MetricValue
Female61.8%
Male38.2%
Average age44.7
Estimated audience size34,899,605
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the NBC News audience in United States
Age bracketShare%
16-199%
20-2914%
30-3919%
40-4926%
50+32%
Fig. 04

Worldwide distribution

70.6%

of the worldwide NBC News audience comes from United States.

Worldwide audience distribution share by country for NBC News
CountryShare
United States70.6%
India3.8%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NBC News audience in United States is strongest.

Fig. 05

Top regions by affinity

NBC News fans by region: top regions in United States
#RegionReachAffinity×
01Maine~200K1.96×
02Vermont~100K1.85×
03Montana~200K1.68×
04Alaska~100K1.51×
05Oregon~600K1.49×
06Wisconsin~800K1.44×
07Iowa~400K1.43×
08Rhode Island~200K1.39×
09Minnesota~700K1.36×
10Idaho~200K1.28×
11New Mexico~200K1.21×
12Colorado~700K1.19×
13Washington~800K1.17×
14West Virginia~200K1.16×
15South Dakota~90K1.14×
16Connecticut~400K1.13×
17New Hampshire~200K1.13×
18Virginia~900K1.10×
19Missouri~600K1.03×
20North Dakota~70K1.02×
21Michigan~900K1.00×
22Pennsylvania~1M0.98×
23Kansas~300K0.98×
24Nebraska~200K0.98×
25Ohio~1M0.97×
26North Carolina~1M0.97×
27Kentucky~400K0.92×
28Indiana~600K0.91×
29Maryland~500K0.90×
30South Carolina~500K0.88×
31Massachusetts~600K0.85×
32Washington, District of Columbia~90K0.85×
33Delaware~80K0.85×
34Tennessee~600K0.84×
35Arizona~600K0.83×
36Hawaii~100K0.83×
37Illinois~900K0.79×
38New York~1.5M0.73×
39Utah~200K0.72×
40Arkansas~200K0.71×
41Florida~1.5M0.68×
42Nevada~200K0.65×
43Oklahoma~200K0.64×
44Alabama~300K0.61×
45New Jersey~500K0.60×
46Georgia~600K0.56×
47California~2M0.55×
48Mississippi~200K0.54×
49Texas~1.5M0.52×
50Louisiana~200K0.51×
Fig. 06

Affinity by region

Affinity by region — NBC News, United States
0.51×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NBC News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NBC News audience
#·InterestCategoryAffinity×
01Burt ReynoldsMovies & TV4.19×
02Chris Evans (actor)Movies & TV4.07×
03PoliticoPolitics & Society3.50×
04Breakfast televisionMovies & TV3.03×
05MSNBCMovies & TV2.75×
06Drudge ReportSports2.58×
07Chuck NorrisMovies & TV2.53×
08CBS NewsMovies & TV2.47×
09Robert RedfordMovies & TV2.46×
10New York PostNews2.40×
11Real propertyHome & Garden2.38×
12Bank of AmericaBusiness & Career2.12×
13GeneticsKids & Family2.02×
14Diane KeatonMovies & TV1.96×
15NostalgiaHome & Garden1.82×
16Fox News ChannelMovies & TV1.68×
17TMZInternet & Social Media1.56×
18TraditionPolitics & Society1.55×
19MSNNews1.53×
20Subscription business modelShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NBC News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NBC News audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
Career OrientationPOWER1.37×
IndividualismJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NBC News audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Luxury OrientationPREMIUM0.78×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NBC News have in United States?

NBC News has an estimated audience of 34,899,605 people in United States, concentrated in California and Florida.

02

What is the gender split and age of NBC News fans?

61.8% of NBC News fans are female, 38.2% are male, with an average age of 44.7 years.

03

Which brands do NBC News fans like most?

NBC News fans show strongest brand affinity for Bank of America (2.12×), Real property (2.38×), and Breakfast television (3.03×) over the country average.

04

Where do NBC News fans live in United States?

NBC News fans in United States are most concentrated in California (reach ~2M), Florida (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do NBC News fans also like?

Beyond NBC News itself, the audience over-indexes on Real property (2.38×), Breakfast television (3.03×), Genetics (2.02×), and Chuck Norris (2.53×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for NBC News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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