NBC News Audience in United States

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NBC News has an estimated audience of 34,863,214 people in United States. 61.8% are female, 38.2% are male, average age 44.7. Top regions: California, Florida, Texas. Top brand affinities: Israel, Whataburger, Elsword, Goop, Home staging.

The average NBC News fan in United States is 44.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Israel, Whataburger, Elsword, with strongest over-indexing on Israel (2.89× the country average). Demographically, the NBC News audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of NBC News fans

Demographic split for NBC News audience in United States
MetricValue
Female61.8%
Male38.2%
Average age44.7
Estimated audience size34,863,214

Audience persona

The typical NBC News fan in United States is more female, around 44.7 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for NBC News in United States
RegionReachAffinity
California2,278,9960.59×
Florida1,665,1370.71×
Texas1,656,6220.55×
New York1,582,8700.81×
Pennsylvania1,160,7350.99×
Ohio1,088,3831.01×
North Carolina1,056,3401.01×
Illinois986,7030.85×
Virginia942,5541.11×
Michigan940,3181.03×
Washington868,1921.24×
Wisconsin759,9401.45×
Minnesota678,9761.36×
Colorado665,7781.21×
Georgia649,7710.61×
Tennessee616,4180.88×
Oregon614,8311.54×
Massachusetts587,1800.85×
Missouri585,3031.04×
Indiana576,2460.9×
Arizona566,8060.8×
New Jersey557,9530.63×
Maryland552,8970.92×
South Carolina468,8470.89×
Iowa416,5941.45×
Connecticut415,4241.19×
Kentucky411,6780.94×
Alabama294,9040.61×
Kansas268,7620.98×
Oklahoma240,0610.62×
Louisiana238,0550.53×
Maine235,2141.88×
Nevada223,4460.66×
Idaho215,8751.23×
Utah212,4240.68×
Arkansas209,8060.73×
New Mexico200,8831.15×
West Virginia185,8841.14×
Nebraska165,5850.95×
Montana157,8071.63×
Rhode Island157,6551.42×
Mississippi155,0150.54×
New Hampshire143,0541.04×
Hawaii123,3990.82×
Vermont105,7751.73×
Alaska104,5191.4×
Washington, District of Columbia90,9570.87×
South Dakota87,1981.08×
Delaware78,4080.82×
North Dakota67,3500.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBC News audience
BrandAffinityCategory
Israel2.89×Travel & Leisure
Whataburger2.26×Food & Beverages
Elsword20.25×Games
Goop4.19×Internet & Social Media
Home staging3.7×Home & Garden
Jeep Wagoneer3.75×Cars & Mobility
Google Home4.16×Technology & Electronics
Wok4.19×Food & Beverages
Jezebel (film)3.88×Movies & TV
Governor of Michigan4.19×Politics & Society
Corona (band)3.25×Music & Radio
Nebraska Cornhuskers football2.01×Sports
Vocal harmony2.39×Music & Radio
Grinch2.1×Movies & TV
Steampunk2.57×Fashion & Accessoires
Hibachi3.96×Food & Beverages
Grace Slick4.19×Music & Radio
Urban horticulture1.7×Home & Garden
headspace4.19×Health
Jeep Grand Cherokee (WJ)2.78×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBC News audience
TraitClusterScore
Risk AppetiteTHRILL1.27
ExtroversionTHRILL1.11
MindfulnessBALANCE1.1
IndividualismJOY1.1
Need for SecurityCONSERVATISM1.08
Luxury OrientationPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for NBC News
CountryShare
United States70.6%
India3.8%
Canada3.6%

See NBC News audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does NBC News have in United States?

NBC News has an estimated audience of 34,863,214 people in United States, concentrated in California and Florida.

What is the gender split and age of NBC News fans?

61.8% of NBC News fans are female, 38.2% are male, with an average age of 44.7 years.

Which brands do NBC News fans like most?

NBC News fans show strongest brand affinity for Israel (2.89×), Whataburger (2.26×), and Elsword (20.25×) over the country average.

Where do NBC News fans live in United States?

NBC News fans in United States are most concentrated in California (reach 2,278,996), Florida (reach 1,665,137), and Texas (reach 1,656,622). These three regions account for the largest share of the active audience.

What other brands do NBC News fans also like?

Beyond NBC News itself, the audience over-indexes on Whataburger (2.26×), Elsword (20.25×), Goop (4.19×), and Home staging (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBC News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.