A data profile of the people who buy, follow and care about Televisions in Canada — modelled from more than twelve digital signal sources. Televisions has an estimated audience of 12,431,159 people in Canada.
The average Televisions fan in Canada is 40.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include TVA Nouvelles, TVA (Canada), Le Journal de Montréal, with strongest over-indexing on TVA Nouvelles (1.77× the country average).
Demographically, the Televisions audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 10 regions tracked by Rascasse.
The typical Televisions fan in Canada is balanced, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for TVA Nouvelles.
The key figures that characterise the Televisions profile in Canada.
48.9% are female, 51.1% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 40.5 |
| Estimated audience size | 12,431,159 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Televisions audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.0% |
| Italy | 4.4% |
Where the Televisions audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Prince Edward Island | ~70K | 1.13× | |
| 02 | Ontario | ~5.5M | 1.07× | |
| 03 | Nova Scotia | ~400K | 1.03× | |
| 04 | Newfoundland and Labrador | ~200K | 1.00× | |
| 05 | Manitoba | ~500K | 0.98× | |
| 06 | Saskatchewan | ~400K | 0.97× | |
| 07 | New Brunswick | ~300K | 0.97× | |
| 08 | Alberta | ~1.5M | 0.91× | |
| 09 | British Columbia | ~1.5M | 0.85× | |
| 10 | Quebec | ~2.5M | 0.80× |
The strongest cross-interests of the Televisions audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TVA Nouvelles | News | 1.77× | ||
| 02 | TVA (Canada) | Movies & TV | 1.72× | ||
| 03 | Warriors (novel series) | Literature | 1.65× | ||
| 04 | Dress to. | Fashion & Accessoires | 1.58× | ||
| 05 | Le Journal de Montréal | News | 1.55× | ||
| 06 | Black Mass | Movies & TV | 1.54× | ||
| 07 | Nissan Teana | Cars & Mobility | 1.54× | ||
| 08 | TV Alhijrah | Movies & TV | 1.54× | ||
| 09 | Le Journal de Québec | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.18× | |
| Individualism | JOY | 0.97× | |
| Patriotism | CONSERVATISM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.71× | |
| Urban Lifestyle | OPEN | 0.72× | |
| Social Media Usage | JOY | 0.76× |
Televisions has an estimated audience of 12,431,159 people in Canada, concentrated in Ontario and Quebec.
48.9% of Televisions fans are female, 51.1% are male, with an average age of 40.5 years.
Televisions fans show strongest brand affinity for TVA Nouvelles (1.77×), TVA (Canada) (1.72×), and Le Journal de Montréal (1.55×) over the country average.
Televisions fans in Canada are most concentrated in Ontario (reach ~5.5M), Quebec (reach ~2.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Televisions itself, the audience over-indexes on TVA (Canada) (1.72×), Le Journal de Montréal (1.55×), Le Journal de Québec (1.53×), and Warriors (novel series) (1.65×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Televisions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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