Televisions Audience in Canada
Televisions has an estimated audience of 12,431,159 people in Canada. 48.9% are female, 51.1% are male, average age 40.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: TVA Nouvelles, TVA (Canada), Le Journal de Montréal, Le Journal de Québec, Warriors (novel series).
The average Televisions fan in Canada is 40.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include TVA Nouvelles, TVA (Canada), Le Journal de Montréal, with strongest over-indexing on TVA Nouvelles (1.77× the country average). Demographically, the Televisions audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 10 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Televisions fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 40.5 |
| Estimated audience size | 12,431,159 |
Audience persona
The typical Televisions fan in Canada is balanced, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for TVA Nouvelles.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,568,724 | 1.07× |
| Quebec | 2,392,279 | 0.8× |
| British Columbia | 1,585,322 | 0.85× |
| Alberta | 1,390,067 | 0.91× |
| Manitoba | 454,615 | 0.98× |
| Nova Scotia | 382,229 | 1.03× |
| Saskatchewan | 379,951 | 0.97× |
| New Brunswick | 279,780 | 0.97× |
| Newfoundland and Labrador | 188,836 | 1.0× |
| Prince Edward Island | 69,253 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TVA Nouvelles | 1.77× | News |
| TVA (Canada) | 1.72× | Movies & TV |
| Le Journal de Montréal | 1.55× | News |
| Le Journal de Québec | 1.53× | News |
| Warriors (novel series) | 1.65× | Literature |
| Black Mass | 1.54× | Movies & TV |
| Nissan Teana | 1.54× | Cars & Mobility |
| TV Alhijrah | 1.54× | Movies & TV |
| Dress to. | 1.58× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.18 |
| Individualism | JOY | 0.97 |
| Patriotism | CONSERVATISM | 0.89 |
| Convenience Orientation | PREMIUM | 0.85 |
| Travelling | THRILL | 0.82 |
| Need for Security | CONSERVATISM | 0.82 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| India | 5.0% |
| Italy | 4.4% |
See Televisions audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Televisions have in Canada?
Televisions has an estimated audience of 12,431,159 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Televisions fans?
48.9% of Televisions fans are female, 51.1% are male, with an average age of 40.5 years.
Which brands do Televisions fans like most?
Televisions fans show strongest brand affinity for TVA Nouvelles (1.77×), TVA (Canada) (1.72×), and Le Journal de Montréal (1.55×) over the country average.
Where do Televisions fans live in Canada?
Televisions fans in Canada are most concentrated in Ontario (reach 5,568,724), Quebec (reach 2,392,279), and British Columbia (reach 1,585,322). These three regions account for the largest share of the active audience.
What other brands do Televisions fans also like?
Beyond Televisions itself, the audience over-indexes on TVA (Canada) (1.72×), Le Journal de Montréal (1.55×), Le Journal de Québec (1.53×), and Warriors (novel series) (1.65×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Televisions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.