A data profile of the people who buy, follow and care about TVA Nouvelles in Canada — modelled from more than twelve digital signal sources. TVA Nouvelles has an estimated audience of 5,654,228 people in Canada.
The average TVA Nouvelles fan in Canada is 39.7 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, New Brunswick.
Top brand affinities include Real property, Ice Hockey World Championships, Montreal Canadiens, with strongest over-indexing on Real property (4.93× the country average).
Demographically, the TVA Nouvelles audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical TVA Nouvelles fan in Canada is balanced, around 39.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the TVA Nouvelles profile in Canada.
54.6% are female, 45.4% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 39.7 |
| Estimated audience size | 5,654,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide TVA Nouvelles audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 92.9% |
| France | 3.1% |
| United States | 0.7% |
Where the TVA Nouvelles audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~4.5M | 9.03× | |
| 02 | New Brunswick | ~90K | 0.65× | |
| 03 | Newfoundland and Labrador | ~20K | 0.20× | |
| 04 | Prince Edward Island | ~5K | 0.18× | |
| 05 | Manitoba | ~30K | 0.14× | |
| 06 | Ontario | ~300K | 0.13× | |
| 07 | Saskatchewan | ~20K | 0.13× | |
| 08 | Nova Scotia | ~10K | 0.08× | |
| 09 | British Columbia | ~30K | 0.04× | |
| 10 | Alberta | ~30K | 0.04× |
The strongest cross-interests of the TVA Nouvelles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tampa Bay Lightning | Sports | 5.05× | ||
| 02 | Tesla Model S | Cars & Mobility | 5.03× | ||
| 03 | Real property | Home & Garden | 4.93× | ||
| 04 | Clinique | Beauty & Wellness | 4.35× | ||
| 05 | Hypermarket | Shopping | 4.29× | ||
| 06 | Convenience store | Food & Beverages | 3.69× | ||
| 07 | Discount stores | Shopping | 3.64× | ||
| 08 | Montreal Canadiens | Sports | 3.07× | ||
| 09 | World of Warcraft | Games | 2.97× | ||
| 10 | Hardware store | Home & Garden | 2.90× | ||
| 11 | Virtual reality | Technology & Electronics | 2.74× | ||
| 12 | United Parcel Service | Business & Career | 2.66× | ||
| 13 | Kijiji | Shopping | 2.04× | ||
| 14 | Televisions | Technology & Electronics | 1.77× | ||
| 15 | Ice Hockey World Championships | Sports | 1.65× | ||
| 16 | Subway | Food & Beverages | 1.64× | ||
| 17 | IKEA | Home & Garden | 1.62× | ||
| 18 | Electronic music | Music & Radio | 1.58× | ||
| 19 | Energy | Home & Garden | 1.55× | ||
| 20 | Ice hockey | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.92× | |
| Price Sensitivity | PREMIUM | 1.74× | |
| Indulgence | JOY | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.49× | |
| Community Orientation | OPEN | 0.54× | |
| Quality Awareness | PREMIUM | 0.59× |
TVA Nouvelles has an estimated audience of 5,654,228 people in Canada, concentrated in Quebec and Ontario.
54.6% of TVA Nouvelles fans are female, 45.4% are male, with an average age of 39.7 years.
TVA Nouvelles fans show strongest brand affinity for Real property (4.93×), Ice Hockey World Championships (1.65×), and Montreal Canadiens (3.07×) over the country average.
TVA Nouvelles fans in Canada are most concentrated in Quebec (reach ~4.5M), Ontario (reach ~300K), and New Brunswick (reach ~90K). These three regions account for the largest share of the active audience.
Beyond TVA Nouvelles itself, the audience over-indexes on Ice Hockey World Championships (1.65×), Montreal Canadiens (3.07×), Discount stores (3.64×), and Tampa Bay Lightning (5.05×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for TVA Nouvelles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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