A data profile of the people who buy, follow and care about Survival skills in Canada — modelled from more than twelve digital signal sources. Survival skills has an estimated audience of 3,947,976 people in Canada.
The average Survival skills fan in Canada is 45.7 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Ice Hockey World Championships, John Cena, Lawn mower, with strongest over-indexing on Ice Hockey World Championships (1.83× the country average).
Demographically, the Survival skills audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Survival skills fan in Canada is more male, around 45.7 years old, with strong Career Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Survival skills profile in Canada.
41.5% are female, 58.5% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 45.7 |
| Estimated audience size | 3,947,976 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Survival skills audience comes from Canada.
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 6.7% |
| France | 5.0% |
Where the Survival skills audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Prince Edward Island | ~20K | 1.23× | |
| 02 | Newfoundland and Labrador | ~60K | 1.04× | |
| 03 | New Brunswick | ~90K | 0.99× | |
| 04 | Saskatchewan | ~100K | 0.98× | |
| 05 | Manitoba | ~100K | 0.97× | |
| 06 | Nova Scotia | ~100K | 0.96× | |
| 07 | Alberta | ~400K | 0.89× | |
| 08 | British Columbia | ~500K | 0.88× | |
| 09 | Quebec | ~800K | 0.81× | |
| 10 | Ontario | ~1.5M | 0.77× |
The strongest cross-interests of the Survival skills audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | John Cena | Sports | 3.65× | ||
| 02 | Nobel Peace Prize | Politics & Society | 3.65× | ||
| 03 | Lawn mower | Home & Garden | 2.93× | ||
| 04 | Henry Cavill | Movies & TV | 2.64× | ||
| 05 | Vegas Golden Knights | Sports | 2.43× | ||
| 06 | Mineral water | Food & Beverages | 2.35× | ||
| 07 | Tom Cruise | Movies & TV | 2.30× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 2.26× | ||
| 09 | Tabloid (newspaper format) | Literature | 2.01× | ||
| 10 | Automobile repair shop | Cars & Mobility | 2.00× | ||
| 11 | Carolina Hurricanes | Sports | 1.92× | ||
| 12 | Buffalo Bills | Sports | 1.84× | ||
| 13 | Ice Hockey World Championships | Sports | 1.83× | ||
| 14 | Rail transport | Travel & Leisure | 1.81× | ||
| 15 | Innovation | Business & Career | 1.79× | ||
| 16 | WWE | Sports | 1.68× | ||
| 17 | Colorado Avalanche | Sports | 1.68× | ||
| 18 | Virtual reality | Technology & Electronics | 1.67× | ||
| 19 | Radio | Technology & Electronics | 1.55× | ||
| 20 | Solar energy | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.54× | |
| Individualism | JOY | 1.48× | |
| Tradition | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Luxury Orientation | PREMIUM | 0.70× | |
| Design Affinity | PREMIUM | 0.75× |
Survival skills has an estimated audience of 3,947,976 people in Canada, concentrated in Ontario and Quebec.
41.5% of Survival skills fans are female, 58.5% are male, with an average age of 45.7 years.
Survival skills fans show strongest brand affinity for Ice Hockey World Championships (1.83×), John Cena (3.65×), and Lawn mower (2.93×) over the country average.
Survival skills fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~800K), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Survival skills itself, the audience over-indexes on John Cena (3.65×), Lawn mower (2.93×), Innovation (1.79×), and Radio (1.55×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Survival skills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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