A data profile of the people who buy, follow and care about Survival skills in India — modelled from more than twelve digital signal sources. Survival skills has an estimated audience of 4,230,807 people in India.
Survival skills has an estimated audience of 4,230,807 people in India. 18.8% are female, 81.2% are male, average age 33.1. Top brand affinities: Videography, Internet celebrity, Instant messaging, Real property, Wikipedia.
Top brand affinities include Videography, Internet celebrity, Instant messaging, with strongest over-indexing on Videography (3.74× the country average).
Demographically, the Survival skills audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Survival skills fan in India is more male, around 33.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Videography.
The key figures that characterise the Survival skills profile in India.
18.8% are female, 81.2% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 18.8% |
| Male | 81.2% |
| Average age | 33.1 |
| Estimated audience size | 4,230,807 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 30% | |
| 30-39 | 21% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Survival skills audience comes from India.
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 6.7% |
| France | 5.0% |
The strongest cross-interests of the Survival skills audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neil Armstrong | Politics & Society | 7.76× | ||
| 02 | Kate Winslet | Movies & TV | 3.97× | ||
| 03 | Videography | Internet & Social Media | 3.74× | ||
| 04 | Macau | Travel & Leisure | 3.17× | ||
| 05 | Mount Everest | Travel & Leisure | 3.09× | ||
| 06 | Monarchy | Politics & Society | 2.94× | ||
| 07 | Non-governmental organization | Politics & Society | 2.92× | ||
| 08 | Tibet | Travel & Leisure | 2.77× | ||
| 09 | Real property | Home & Garden | 2.72× | ||
| 10 | Rail transport | Travel & Leisure | 2.21× | ||
| 11 | Internet celebrity | Internet & Social Media | 2.20× | ||
| 12 | Anthropology | Business & Career | 2.19× | ||
| 13 | Lodging | Travel & Leisure | 2.19× | ||
| 14 | Himalayas | Travel & Leisure | 2.16× | ||
| 15 | Indian Railways | Cars & Mobility | 2.08× | ||
| 16 | Handball | Sports | 2.00× | ||
| 17 | Wikipedia | Internet & Social Media | 1.95× | ||
| 18 | Hindustan | Politics & Society | 1.91× | ||
| 19 | Volunteering | Politics & Society | 1.77× | ||
| 20 | Instant messaging | Internet & Social Media | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.46× | |
| Indulgence | JOY | 1.42× | |
| Career Orientation | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Social Media Usage | JOY | 0.70× | |
| Creativity | OPEN | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Survival skills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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