A data profile of the people who buy, follow and care about Non-governmental organization in India — modelled from more than twelve digital signal sources. Non-governmental organization has an estimated audience of 3,073,989 people in India.
The average Non-governmental organization fan in India is 34.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Social movement, Charity and causes, Social change, with strongest over-indexing on Social movement (5.75× the country average).
Demographically, the Non-governmental organization audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Non-governmental organization fan in India is more male, around 34.7 years old, with strong Community Orientation tendencies and a notable affinity for Social movement.
The key figures that characterise the Non-governmental organization profile in India.
19.7% are female, 80.3% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 19.7% |
| Male | 80.3% |
| Average age | 34.7 |
| Estimated audience size | 3,073,989 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Non-governmental organization audience comes from India.
| Country | Share |
|---|---|
| United States | 20.4% |
| United Kingdom | 5.4% |
| Italy | 5.1% |
Where the Non-governmental organization audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jammu and Kashmir | ~20K | 1.55× | |
| 02 | Assam | ~40K | 1.22× | |
| 03 | Tamil Nadu | ~90K | 1.18× | |
| 04 | Sikkim | ~2K | 1.16× | |
| 05 | Andhra Pradesh | ~40K | 1.06× | |
| 06 | Nagaland | ~2K | 1.05× | |
| 07 | Arunachal Pradesh | ~2K | 1.05× | |
| 08 | Mizoram | ~2K | 1.04× | |
| 09 | Meghalaya | ~3K | 1.03× | |
| 10 | Tripura | ~4K | 1.02× | |
| 11 | Odisha | ~30K | 1.01× | |
| 12 | Manipur | ~4K | 1.01× | |
| 13 | Kerala | ~40K | 0.97× | |
| 14 | Goa | ~3K | 0.95× | |
| 15 | Chhattisgarh | ~20K | 0.94× | |
| 16 | Madhya Pradesh | ~50K | 0.93× | |
| 17 | Jharkhand | ~20K | 0.93× | |
| 18 | Uttarakhand | ~10K | 0.92× | |
| 19 | Karnataka | ~70K | 0.91× | |
| 20 | Himachal Pradesh | ~10K | 0.91× | |
| 21 | Telangana | ~40K | 0.83× | |
| 22 | Bihar | ~50K | 0.80× | |
| 23 | Maharashtra | ~100K | 0.79× | |
| 24 | West Bengal | ~80K | 0.79× | |
| 25 | Punjab (region) | ~30K | 0.79× | |
| 26 | Gujarat | ~70K | 0.76× | |
| 27 | Uttar Pradesh | ~100K | 0.75× | |
| 28 | Rajasthan | ~50K | 0.75× | |
| 29 | Haryana | ~30K | 0.75× |
The strongest cross-interests of the Non-governmental organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fundraising | Business & Career | 7.94× | ||
| 02 | Social movement | Politics & Society | 5.75× | ||
| 03 | Donation | Business & Career | 5.40× | ||
| 04 | Charitable organization | Politics & Society | 5.19× | ||
| 05 | Social change | Politics & Society | 5.09× | ||
| 06 | Philanthropy | Arts & Culture | 4.96× | ||
| 07 | Charity and causes | Business & Career | 4.55× | ||
| 08 | Nonprofit organization | Politics & Society | 4.36× | ||
| 09 | Volunteering | Politics & Society | 4.23× | ||
| 10 | Activism | Politics & Society | 3.24× | ||
| 11 | Sanskrit | Politics & Society | 2.52× | ||
| 12 | Asia | Travel & Leisure | 2.22× | ||
| 13 | Psychology | Business & Career | 2.16× | ||
| 14 | States and union territories of India | Travel & Leisure | 2.05× | ||
| 15 | FIFA World Cup | Sports | 1.90× | ||
| 16 | International Chamber of Commerce | Business & Career | 1.90× | ||
| 17 | Current events | Arts & Culture | 1.64× | ||
| 18 | Education | Business & Career | 1.63× | ||
| 19 | Politics and social issues | Politics & Society | 1.58× | ||
| 20 | Business | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.36× | |
| Mindfulness | BALANCE | 2.23× | |
| Patriotism | CONSERVATISM | 2.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.96× | |
| Social Media Usage | JOY | 1.04× | |
| Indulgence | JOY | 1.06× |
Non-governmental organization has an estimated audience of 3,073,989 people in India, concentrated in Maharashtra and Uttar Pradesh.
19.7% of Non-governmental organization fans are female, 80.3% are male, with an average age of 34.7 years.
Non-governmental organization fans show strongest brand affinity for Social movement (5.75×), Charity and causes (4.55×), and Social change (5.09×) over the country average.
Non-governmental organization fans in India are most concentrated in Maharashtra (reach ~100K), Uttar Pradesh (reach ~100K), and Tamil Nadu (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Non-governmental organization itself, the audience over-indexes on Charity and causes (4.55×), Social change (5.09×), Charitable organization (5.19×), and Nonprofit organization (4.36×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Non-governmental organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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