Rascasse Audience Intelligence

Social change Audience in India

A data profile of the people who buy, follow and care about Social change in India — modelled from more than twelve digital signal sources. Social change has an estimated audience of 6,737,299 people in India.

#571among Topic in India#47in Politics & Society

The average Social change fan in India is 36.3 years old, more male, and lives primarily in Uttar Pradesh.

The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Social change profile in India.

Audience size
6.7M
in India
Gender
21.2%♀
78.8% male
Age
36.3
average years
Country rank
#795
Topic in India
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social change fans

21.2% are female, 78.8% are male, average age 36.3.

Fig. 02

Gender split

21.2%
Female
78.8%
Male
Demographic split for Social change audience in India
MetricValue
Female21.2%
Male78.8%
Average age36.3
Estimated audience size6,737,299
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Social change audience in India
Age bracketShare%
16-1920%
20-2928%
30-3922%
40-4916%
50+13%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Social change audience comes from India.

Worldwide audience distribution share by country for Social change
CountryShare
United States17.7%
India7.3%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social change audience in India is strongest.

Fig. 05

Top regions by affinity

Social change fans by region: top regions in India
#RegionReachAffinity×
01Meghalaya~10K1.95×
02Jammu and Kashmir~50K1.76×
03Assam~100K1.42×
04Nagaland~7K1.41×
05Arunachal Pradesh~6K1.37×
06Tripura~10K1.36×
07Sikkim~4K1.22×
08Mizoram~5K1.16×
09Uttarakhand~30K1.05×
10Manipur~8K0.95×
11Odisha~70K0.93×
12Madhya Pradesh~100K0.91×
13Goa~6K0.90×
14Chhattisgarh~40K0.86×
15Punjab (region)~80K0.85×
16Himachal Pradesh~20K0.84×
17Jharkhand~50K0.79×
18Uttar Pradesh~200K0.75×
19Bihar~90K0.70×
20Karnataka~100K0.63×
21Kerala~60K0.63×
22Andhra Pradesh~50K0.63×
23Haryana~50K0.62×
24West Bengal~100K0.59×
25Rajasthan~90K0.58×
26Tamil Nadu~90K0.55×
27Telangana~50K0.55×
28Gujarat~100K0.53×
29Maharashtra~200K0.45×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in India

See Social change audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Social change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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