Social change Audience in Germany
Social change has an estimated audience of 3,727,293 people in Germany. 55.8% are female, 44.2% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Charity and causes, FIFA World Cup, Self-love, Self-awareness, Activism.
The average Social change fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Charity and causes, FIFA World Cup, Self-love, with strongest over-indexing on Charity and causes (2.81× the country average). Demographically, the Social change audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Social change fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 40.5 |
| Estimated audience size | 3,727,293 |
Audience persona
The typical Social change fan in Germany is more female, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Charity and causes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,656,782 | 2.03× |
| Bayern | 325,919 | 0.54× |
| Hessen | 322,942 | 1.14× |
| Sachsen | 306,277 | 1.68× |
| Baden-Württemberg | 260,906 | 0.51× |
| Niedersachsen | 158,734 | 0.44× |
| Thüringen | 130,220 | 1.37× |
| Schleswig-Holstein | 110,693 | 0.83× |
| Rheinland-Pfalz | 104,496 | 0.56× |
| Sachsen-Anhalt | 100,600 | 1.04× |
| Berlin | 91,034 | 0.55× |
| Hamburg | 68,191 | 0.81× |
| Saarland | 62,826 | 1.37× |
| Brandenburg | 61,272 | 0.53× |
| Bremen | 59,187 | 1.86× |
| Mecklenburg-Vorpommern | 53,087 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charity and causes | 2.81× | Business & Career |
| FIFA World Cup | 1.57× | Sports |
| Self-love | 2.07× | Health |
| Self-awareness | 2.14× | Health |
| Activism | 2.91× | Politics & Society |
| Health & wellness | 1.92× | Health |
| Politics | 1.61× | Politics & Society |
| Job hunting | 2.09× | Business & Career |
| Volunteering | 2.24× | Politics & Society |
| Self care | 2.18× | Health |
| Education | 1.55× | Business & Career |
| Organization | 1.96× | Business & Career |
| Entrepreneurship | 1.63× | Business & Career |
| Employment | 1.61× | Business & Career |
| Well-being | 1.64× | Health |
| Small business | 2.11× | Business & Career |
| Digital marketing | 2.29× | Business & Career |
| Job interview | 2.31× | Business & Career |
| Local news | 1.95× | News |
| Adventure | 1.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.35 |
| DIY Mentality | THRILL | 1.65 |
| Sports Activity | POWER | 1.57 |
| Community Orientation | OPEN | 1.55 |
| Design Affinity | PREMIUM | 1.47 |
| LGBTQ+ Identity | OPEN | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| India | 7.3% |
| Brazil | 7.2% |
See Social change audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Social change have in Germany?
Social change has an estimated audience of 3,727,293 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Social change fans?
55.8% of Social change fans are female, 44.2% are male, with an average age of 40.5 years.
Which brands do Social change fans like most?
Social change fans show strongest brand affinity for Charity and causes (2.81×), FIFA World Cup (1.57×), and Self-love (2.07×) over the country average.
Where do Social change fans live in Germany?
Social change fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,656,782), Bayern (reach 325,919), and Hessen (reach 322,942). These three regions account for the largest share of the active audience.
What other brands do Social change fans also like?
Beyond Social change itself, the audience over-indexes on FIFA World Cup (1.57×), Self-love (2.07×), Self-awareness (2.14×), and Activism (2.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Social change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.