Rascasse Audience Intelligence

Social change Audience in Germany

A data profile of the people who buy, follow and care about Social change in Germany — modelled from more than twelve digital signal sources. Social change has an estimated audience of 3,727,293 people in Germany.

#1001among Topic in Germany#47in Politics & Society

The average Social change fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, Charity and causes, Self-love, with strongest over-indexing on FIFA World Cup (1.57× the country average).

Demographically, the Social change audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Social change fan in Germany is more female, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for FIFA World Cup.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social change profile in Germany.

Audience size
3.7M
in Germany
Gender
55.8%♀
44.2% male
Age
40.5
average years
Country rank
#1615
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social change fans

55.8% are female, 44.2% are male, average age 40.5.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Social change audience in Germany
MetricValue
Female55.8%
Male44.2%
Average age40.5
Estimated audience size3,727,293
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Social change audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4921%
50+24%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Social change audience comes from Germany.

Worldwide audience distribution share by country for Social change
CountryShare
United States17.7%
India7.3%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social change audience in Germany is strongest.

Fig. 05

Top regions by affinity

Social change fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M1.76×
02Sachsen~200K1.35×
03Bremen~40K1.28×
04Thüringen~100K1.19×
05Saarland~50K1.12×
06Hessen~300K1.04×
07Sachsen-Anhalt~100K1.01×
08Mecklenburg-Vorpommern~70K0.97×
09Hamburg~80K0.95×
10Schleswig-Holstein~100K0.94×
11Brandenburg~100K0.93×
12Rheinland-Pfalz~200K0.86×
13Berlin~100K0.79×
14Niedersachsen~300K0.72×
15Baden-Württemberg~400K0.69×
16Bayern~400K0.67×
Fig. 06

Affinity by region

Affinity by region — Social change, Germany
0.67×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social change audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social change audience
#·InterestCategoryAffinity×
01ActivismPolitics & Society2.91×
02Charity and causesBusiness & Career2.81×
03Junge FreiheitNews2.55×
04Job interviewBusiness & Career2.31×
05Digital marketingBusiness & Career2.29×
06VolunteeringPolitics & Society2.24×
07Self careHealth2.18×
08Self-awarenessHealth2.14×
09Small businessBusiness & Career2.11×
10Job huntingBusiness & Career2.09×
11Self-loveHealth2.07×
12OrganizationBusiness & Career1.96×
13Local newsNews1.95×
14Health & wellnessHealth1.92×
15Well-beingHealth1.64×
16EntrepreneurshipBusiness & Career1.63×
17PoliticsPolitics & Society1.61×
18EmploymentBusiness & Career1.61×
19FIFA World CupSports1.57×
20EducationBusiness & Career1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social change audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social change audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.64×
SustainabilityBALANCE1.58×
MindfulnessBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social change audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.81×
Quality AwarenessPREMIUM0.88×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social change have in Germany?

Social change has an estimated audience of 3,727,293 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Social change fans?

55.8% of Social change fans are female, 44.2% are male, with an average age of 40.5 years.

03

Which brands do Social change fans like most?

Social change fans show strongest brand affinity for FIFA World Cup (1.57×), Charity and causes (2.81×), and Self-love (2.07×) over the country average.

04

Where do Social change fans live in Germany?

Social change fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Social change fans also like?

Beyond Social change itself, the audience over-indexes on Charity and causes (2.81×), Self-love (2.07×), Self-awareness (2.14×), and Activism (2.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Social change audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Social change. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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