Well-being Audience in Germany
Well-being has an estimated audience of 11,826,983 people in Germany. 62.3% are female, 37.7% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Self care, Fachhochschule, Casino, Transfermarkt.
The average Well-being fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Self care, Fachhochschule, with strongest over-indexing on Tagesschau (2.7× the country average). Demographically, the Well-being audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Well-being fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 41.4 |
| Estimated audience size | 11,826,983 |
Audience persona
The typical Well-being fan in Germany is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,718,139 | 1.82× |
| Bayern | 2,026,873 | 1.07× |
| Baden-Württemberg | 1,709,509 | 1.06× |
| Niedersachsen | 1,066,690 | 0.93× |
| Hessen | 1,020,362 | 1.13× |
| Sachsen | 644,312 | 1.11× |
| Berlin | 639,852 | 1.21× |
| Rheinland-Pfalz | 562,580 | 0.95× |
| Schleswig-Holstein | 397,652 | 0.94× |
| Brandenburg | 376,291 | 1.03× |
| Hamburg | 305,595 | 1.14× |
| Thüringen | 270,559 | 0.9× |
| Sachsen-Anhalt | 252,296 | 0.82× |
| Mecklenburg-Vorpommern | 199,140 | 0.88× |
| Saarland | 98,630 | 0.68× |
| Bremen | 74,164 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.7× | Movies & TV |
| Self care | 3.9× | Health |
| Fachhochschule | 7.9× | Business & Career |
| Casino | 5.74× | Games |
| Transfermarkt | 2.8× | Sports |
| ICloud | 4.92× | Technology & Electronics |
| Pets | 1.61× | Pets & Animals |
| Kurdistan | 8.28× | Travel & Leisure |
| Ryanair | 2.27× | Travel & Leisure |
| Family | 1.77× | Kids & Family |
| Lieferando.de | 2.13× | Food & Beverages |
| Vacations | 2.42× | Travel & Leisure |
| Natural foods | 3.76× | Food & Beverages |
| Automobiles | 1.59× | Cars & Mobility |
| Do it yourself (DIY) | 1.69× | Home & Garden |
| Fressnapf | 2.68× | Shopping |
| Hygiene | 2.42× | Beauty & Wellness |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Smallville | 6.75× | Movies & TV |
| Dailymotion | 5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.5 |
| Sports Activity | POWER | 1.5 |
| Indulgence | JOY | 1.49 |
| Sustainability | BALANCE | 1.44 |
| Pet Ownership | JOY | 1.21 |
| Healthy Lifestyle | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
See Well-being audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Well-being have in Germany?
Well-being has an estimated audience of 11,826,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Well-being fans?
62.3% of Well-being fans are female, 37.7% are male, with an average age of 41.4 years.
Which brands do Well-being fans like most?
Well-being fans show strongest brand affinity for Tagesschau (2.7×), Self care (3.9×), and Fachhochschule (7.9×) over the country average.
Where do Well-being fans live in Germany?
Well-being fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,718,139), Bayern (reach 2,026,873), and Baden-Württemberg (reach 1,709,509). These three regions account for the largest share of the active audience.
What other brands do Well-being fans also like?
Beyond Well-being itself, the audience over-indexes on Self care (3.9×), Fachhochschule (7.9×), Casino (5.74×), and Transfermarkt (2.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.