Well-being Audience in Germany
A data profile of the people who buy, follow and care about Well-being in Germany — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 11,826,983 people in Germany.
The average Well-being fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.92× the country average).
Demographically, the Well-being audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Well-being fan in Germany is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the Well-being profile in Germany.
Search interest · 12-month trend
Demographics of Well-being fans
62.3% are female, 37.7% are male, average age 41.4.
Gender split
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 41.4 |
| Estimated audience size | 11,826,983 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Well-being audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
Geography
Where the Well-being audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~3M | 1.14× | |
| 02 | Sachsen | ~700K | 1.13× | |
| 03 | Berlin | ~600K | 1.08× | |
| 04 | Hessen | ~1M | 1.07× | |
| 05 | Baden-Württemberg | ~1.5M | 1.06× | |
| 06 | Brandenburg | ~400K | 1.04× | |
| 07 | Rheinland-Pfalz | ~600K | 1.03× | |
| 08 | Niedersachsen | ~1M | 1.02× | |
| 09 | Sachsen-Anhalt | ~300K | 1.02× | |
| 10 | Hamburg | ~300K | 1.02× | |
| 11 | Mecklenburg-Vorpommern | ~200K | 1.01× | |
| 12 | Bayern | ~2M | 1.00× | |
| 13 | Thüringen | ~300K | 0.98× | |
| 14 | Bremen | ~100K | 0.98× | |
| 15 | Schleswig-Holstein | ~400K | 0.96× | |
| 16 | Saarland | ~100K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 4.25× | ||
| 02 | Tour de France | Sports | 3.65× | ||
| 03 | Self-confidence | Health | 3.27× | ||
| 04 | Nature | Home & Garden | 2.92× | ||
| 05 | Self care | Health | 2.71× | ||
| 06 | Vacations | Travel & Leisure | 2.61× | ||
| 07 | Self-esteem | Health | 2.42× | ||
| 08 | Biology | Health | 2.37× | ||
| 09 | Family | Kids & Family | 2.33× | ||
| 10 | Lodging | Travel & Leisure | 2.33× | ||
| 11 | Self-awareness | Health | 2.27× | ||
| 12 | Ryanair | Travel & Leisure | 2.16× | ||
| 13 | Technology & Electronics | 2.06× | |||
| 14 | Quality of life | Health | 1.97× | ||
| 15 | German language | Politics & Society | 1.87× | ||
| 16 | Hugendubel | Shopping | 1.86× | ||
| 17 | Tagesschau | Movies & TV | 1.84× | ||
| 18 | Happiness | Health | 1.73× | ||
| 19 | Transfermarkt | Sports | 1.69× | ||
| 20 | Germany | Travel & Leisure | 1.66× |
Personality of the Well-being audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.82× | |
| Sustainability | BALANCE | 1.62× | |
| Indulgence | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| DIY Mentality | THRILL | 0.97× | |
| Need for Security | CONSERVATISM | 1.01× |
Frequently asked questions
How many fans does Well-being have in Germany?
Well-being has an estimated audience of 11,826,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Well-being fans?
62.3% of Well-being fans are female, 37.7% are male, with an average age of 41.4 years.
Which brands do Well-being fans like most?
Well-being fans show strongest brand affinity for Nature (2.92×), Family (2.33×), and Germany (1.66×) over the country average.
Where do Well-being fans live in Germany?
Well-being fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Well-being fans also like?
Beyond Well-being itself, the audience over-indexes on Family (2.33×), Germany (1.66×), Tagesschau (1.84×), and Vacations (2.61×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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