Well-being Audience in Germany
Well-being has an estimated audience of 11,826,983 people in Germany. 62.3% are female, 37.7% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Stradivarius, Škoda Kodiaq, Natural rubber, Preacher (comics).
The average Well-being fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Progressive rock (2.42× the country average). Demographically, the Well-being audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Well-being fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 41.4 |
| Estimated audience size | 11,826,983 |
Audience persona
The typical Well-being fan in Germany is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,718,139 | 1.82× |
| Bayern | 2,026,873 | 1.07× |
| Baden-Württemberg | 1,709,509 | 1.06× |
| Niedersachsen | 1,066,690 | 0.93× |
| Hessen | 1,020,362 | 1.13× |
| Sachsen | 644,312 | 1.11× |
| Berlin | 639,852 | 1.21× |
| Rheinland-Pfalz | 562,580 | 0.95× |
| Schleswig-Holstein | 397,652 | 0.94× |
| Brandenburg | 376,291 | 1.03× |
| Hamburg | 305,595 | 1.14× |
| Thüringen | 270,559 | 0.9× |
| Sachsen-Anhalt | 252,296 | 0.82× |
| Mecklenburg-Vorpommern | 199,140 | 0.88× |
| Saarland | 98,630 | 0.68× |
| Bremen | 74,164 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.42× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.31× | Cars & Mobility |
| Natural rubber | 2.27× | Cars & Mobility |
| Preacher (comics) | 6.5× | Literature |
| Home Delivery | 2.21× | Food & Beverages |
| Volvo V60 | 3.41× | Cars & Mobility |
| Euphonium | 6.68× | Music & Radio |
| Corfu (regional unit) | 1.92× | Travel & Leisure |
| Molly Hatchet | 7.57× | Music & Radio |
| Graham Greene (actor) | 1.97× | |
| Hauptschule | 3.69× | Kids & Family |
| Keeper (password manager) | 2.04× | Technology & Electronics |
| Hà Tĩnh | 6.05× | Travel & Leisure |
| Theocracy | 4.54× | Music & Radio |
| Pantsuit | 2.75× | Fashion & Accessoires |
| Glashütte | 1.8× | Travel & Leisure |
| The Equalizer | 2.07× | Movies & TV |
| Zagreb | 1.63× | Travel & Leisure |
| Janitor | 2.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.5 |
| Sports Activity | POWER | 1.5 |
| Indulgence | JOY | 1.49 |
| Sustainability | BALANCE | 1.44 |
| Pet Ownership | JOY | 1.21 |
| Healthy Lifestyle | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
See Well-being audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Well-being have in Germany?
Well-being has an estimated audience of 11,826,983 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Well-being fans?
62.3% of Well-being fans are female, 37.7% are male, with an average age of 41.4 years.
Which brands do Well-being fans like most?
Well-being fans show strongest brand affinity for Progressive rock (2.42×), Stradivarius (1.97×), and Škoda Kodiaq (2.31×) over the country average.
Where do Well-being fans live in Germany?
Well-being fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,718,139), Bayern (reach 2,026,873), and Baden-Württemberg (reach 1,709,509). These three regions account for the largest share of the active audience.
What other brands do Well-being fans also like?
Beyond Well-being itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.31×), Natural rubber (2.27×), and Preacher (comics) (6.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.