Well-being Audience in Canada
Well-being has an estimated audience of 6,951,562 people in Canada. 59.0% are female, 41.0% are male, average age 43.7. Top regions: Ontario. Top brand affinities: Personal care, Innovation, Hypermarket, Aerobics, Department store.
The average Well-being fan in Canada is 43.7 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario. Top brand affinities include Personal care, Innovation, Hypermarket, with strongest over-indexing on Personal care (1.59× the country average). Demographically, the Well-being audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 1 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Well-being fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 43.7 |
| Estimated audience size | 6,951,562 |
Audience persona
The typical Well-being fan in Canada is more female, around 43.7 years old, with strong Mindfulness tendencies and a notable affinity for Personal care.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,912,375 | 1.0× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personal care | 1.59× | Health |
| Innovation | 1.9× | Business & Career |
| Hypermarket | 2.62× | Shopping |
| Aerobics | 2.72× | Sports |
| Department store | 1.62× | Shopping |
| Organic farming | 1.53× | Food & Beverages |
| BB cream | 2.82× | Beauty & Wellness |
| Alternative medicine | 1.59× | Business & Career |
| Mindfulness | 1.59× | Health |
| Anti-aging cream | 1.64× | Beauty & Wellness |
| Gymshark | 1.8× | Sports |
| Non-alcoholic beverage | 1.88× | Food & Beverages |
| Clinique | 1.85× | Beauty & Wellness |
| Mineral water | 1.96× | Food & Beverages |
| Cappuccino | 1.68× | Food & Beverages |
| Pilates | 2.18× | Sports |
| High-net-worth individual | 1.63× | Business & Career |
| Hinduism | 1.53× | Politics & Society |
| Smoothie | 1.55× | Food & Beverages |
| Bohemianism | 1.52× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.59 |
| Indulgence | JOY | 1.47 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Family Orientation | CONSERVATISM | 1.33 |
| Pet Ownership | JOY | 1.31 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
See Well-being audiences in other countries
More Health audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.