A data profile of the people who buy, follow and care about Organic farming in Canada — modelled from more than twelve digital signal sources. Organic farming has an estimated audience of 3,759,290 people in Canada.
The average Organic farming fan in Canada is 41.2 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Organic product, Organic food, Self care, with strongest over-indexing on Organic product (3.96× the country average).
Demographically, the Organic farming audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Organic farming fan in Canada is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Organic product.
The key figures that characterise the Organic farming profile in Canada.
50.4% are female, 49.6% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 41.2 |
| Estimated audience size | 3,759,290 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Organic farming audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.8% |
| Italy | 5.8% |
Where the Organic farming audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 3.49× | |
| 02 | Prince Edward Island | ~20K | 1.02× | |
| 03 | British Columbia | ~600K | 0.99× | |
| 04 | Newfoundland and Labrador | ~60K | 0.97× | |
| 05 | Saskatchewan | ~100K | 0.89× | |
| 06 | Nova Scotia | ~100K | 0.87× | |
| 07 | Manitoba | ~100K | 0.85× | |
| 08 | Alberta | ~300K | 0.69× | |
| 09 | Quebec | ~600K | 0.66× |
The strongest cross-interests of the Organic farming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic horticulture | Food & Beverages | 4.55× | ||
| 02 | Organic product | Food & Beverages | 3.96× | ||
| 03 | Agribusiness | Politics & Society | 3.75× | ||
| 04 | Self care | Health | 2.06× | ||
| 05 | Healthy diet | Health | 2.04× | ||
| 06 | Organic food | Food & Beverages | 1.96× | ||
| 07 | Self-love | Health | 1.91× | ||
| 08 | Natural product | Food & Beverages | 1.88× | ||
| 09 | Aritzia | Fashion & Accessoires | 1.81× | ||
| 10 | Local food | Food & Beverages | 1.80× | ||
| 11 | simons | Shopping | 1.78× | ||
| 12 | La Presse (Canadian newspaper) | News | 1.71× | ||
| 13 | Foodie | Food & Beverages | 1.62× | ||
| 14 | Personal care | Health | 1.61× | ||
| 15 | Agriculture | Business & Career | 1.60× | ||
| 16 | Old Navy | Fashion & Accessoires | 1.59× | ||
| 17 | Vegetable | Food & Beverages | 1.58× | ||
| 18 | Skin care | Beauty & Wellness | 1.58× | ||
| 19 | Well-being | Health | 1.53× | ||
| 20 | Nutrient | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Spirituality | BALANCE | 1.31× | |
| Individualism | JOY | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.90× | |
| Family Orientation | CONSERVATISM | 0.92× | |
| Travelling | THRILL | 0.95× |
Organic farming has an estimated audience of 3,759,290 people in Canada, concentrated in Ontario and Quebec.
50.4% of Organic farming fans are female, 49.6% are male, with an average age of 41.2 years.
Organic farming fans show strongest brand affinity for Organic product (3.96×), Organic food (1.96×), and Self care (2.06×) over the country average.
Organic farming fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~600K), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Organic farming itself, the audience over-indexes on Organic food (1.96×), Self care (2.06×), Healthy diet (2.04×), and Agriculture (1.6×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Organic farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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