A data profile of the people who buy, follow and care about simons in Canada — modelled from more than twelve digital signal sources. simons has an estimated audience of 4,542,365 people in Canada.
The average simons fan in Canada is 36.8 years old, more female, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, Alberta.
Top brand affinities include IKEA, Birkenstock, Tampa Bay Lightning, with strongest over-indexing on IKEA (3.24× the country average).
Demographically, the simons audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Price Sensitivity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical simons fan in Canada is more female, around 36.8 years old, with strong Price Sensitivity tendencies and a notable affinity for IKEA.
The key figures that characterise the simons profile in Canada.
85.3% are female, 14.7% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 85.3% |
| Male | 14.7% |
| Average age | 36.8 |
| Estimated audience size | 4,542,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide simons audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 34.8% |
| United States | 19.4% |
| Germany | 6.8% |
Where the simons audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~3M | 5.01× | |
| 02 | Alberta | ~600K | 1.11× | |
| 03 | Nova Scotia | ~100K | 0.99× | |
| 04 | Ontario | ~1.5M | 0.75× | |
| 05 | British Columbia | ~500K | 0.71× | |
| 06 | New Brunswick | ~40K | 0.44× | |
| 07 | Prince Edward Island | ~8K | 0.36× | |
| 08 | Newfoundland and Labrador | ~20K | 0.33× | |
| 09 | Manitoba | ~40K | 0.25× | |
| 10 | Saskatchewan | ~30K | 0.23× |
The strongest cross-interests of the simons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | paul smith | Fashion & Accessoires | 12.92× | ||
| 02 | Muji | Home & Garden | 8.22× | ||
| 03 | SailGP | Sports | 7.82× | ||
| 04 | Birkenstock | Fashion & Accessoires | 6.64× | ||
| 05 | Sustainable clothing | Fashion & Accessoires | 6.23× | ||
| 06 | Tampa Bay Lightning | Sports | 5.90× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 4.68× | ||
| 08 | Mineral water | Food & Beverages | 4.58× | ||
| 09 | Hypermarket | Shopping | 4.20× | ||
| 10 | The North Face | Fashion & Accessoires | 3.71× | ||
| 11 | Department store | Shopping | 3.64× | ||
| 12 | Nespresso | Food & Beverages | 3.36× | ||
| 13 | Ugg boots | Fashion & Accessoires | 3.28× | ||
| 14 | IKEA | Home & Garden | 3.24× | ||
| 15 | H&M | Shopping | 3.17× | ||
| 16 | Hardware store | Home & Garden | 2.94× | ||
| 17 | Discount stores | Shopping | 2.94× | ||
| 18 | Boutiques | Fashion & Accessoires | 1.77× | ||
| 19 | Montreal Canadiens | Sports | 1.74× | ||
| 20 | Sephora | Shopping | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.44× | |
| Sustainability | BALANCE | 2.34× | |
| Quality Awareness | PREMIUM | 2.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.65× | |
| Spirituality | BALANCE | 0.77× | |
| Early Adopter Mentality | POWER | 0.84× |
simons has an estimated audience of 4,542,365 people in Canada, concentrated in Quebec and Ontario.
85.3% of simons fans are female, 14.7% are male, with an average age of 36.8 years.
simons fans show strongest brand affinity for IKEA (3.24×), Birkenstock (6.64×), and Tampa Bay Lightning (5.9×) over the country average.
simons fans in Canada are most concentrated in Quebec (reach ~3M), Ontario (reach ~1.5M), and Alberta (reach ~600K). These three regions account for the largest share of the active audience.
Beyond simons itself, the audience over-indexes on Birkenstock (6.64×), Tampa Bay Lightning (5.9×), H&M (3.17×), and Department store (3.64×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for simons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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