simons Audience in Canada
simons has an estimated audience of 4,261,610 people in Canada. 85.3% are female, 14.7% are male, average age 36.8. Top regions: Quebec, Ontario, Alberta. Top brand affinities: IKEA, Birkenstock, H&M, Tampa Bay Lightning, Department store.
The average simons fan in Canada is 36.8 years old, more female, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, Alberta. Top brand affinities include IKEA, Birkenstock, H&M, with strongest over-indexing on IKEA (3.24× the country average). Demographically, the simons audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of simons fans
| Metric | Value |
|---|---|
| Female | 85.3% |
| Male | 14.7% |
| Average age | 36.8 |
| Estimated audience size | 4,261,610 |
Audience persona
The typical simons fan in Canada is more female, around 36.8 years old, with strong Price Sensitivity tendencies and a notable affinity for IKEA.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 3,196,207 | 5.01× |
| Ontario | 1,337,949 | 0.75× |
| Alberta | 583,412 | 1.11× |
| British Columbia | 451,256 | 0.71× |
| Nova Scotia | 126,120 | 0.99× |
| New Brunswick | 43,472 | 0.44× |
| Manitoba | 39,964 | 0.25× |
| Saskatchewan | 31,615 | 0.23× |
| Newfoundland and Labrador | 21,551 | 0.33× |
| Prince Edward Island | 7,598 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IKEA | 3.24× | Home & Garden |
| Birkenstock | 6.64× | Fashion & Accessoires |
| H&M | 3.17× | Shopping |
| Tampa Bay Lightning | 5.9× | Sports |
| Department store | 3.64× | Shopping |
| Hardware store | 2.94× | Home & Garden |
| Discount stores | 2.94× | Shopping |
| Muji | 8.22× | Home & Garden |
| paul smith | 12.92× | Fashion & Accessoires |
| Non-alcoholic beverage | 4.68× | Food & Beverages |
| Hypermarket | 4.2× | Shopping |
| Montreal Canadiens | 1.74× | Sports |
| Mineral water | 4.58× | Food & Beverages |
| Boutiques | 1.77× | Fashion & Accessoires |
| Ugg boots | 3.28× | Fashion & Accessoires |
| Sephora | 1.74× | Shopping |
| Nespresso | 3.36× | Food & Beverages |
| The North Face | 3.71× | Fashion & Accessoires |
| Sustainable clothing | 6.23× | Fashion & Accessoires |
| SailGP | 7.82× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.44 |
| Sustainability | BALANCE | 2.34 |
| Quality Awareness | PREMIUM | 2.25 |
| Indulgence | JOY | 1.86 |
| DIY Mentality | THRILL | 1.85 |
| Design Affinity | PREMIUM | 1.84 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 33.8% |
| United States | 19.3% |
| Germany | 6.9% |
See simons audiences in other countries
More Shopping audiences in Canada
Frequently asked questions
How many fans does simons have in Canada?
simons has an estimated audience of 4,261,610 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of simons fans?
85.3% of simons fans are female, 14.7% are male, with an average age of 36.8 years.
Which brands do simons fans like most?
simons fans show strongest brand affinity for IKEA (3.24×), Birkenstock (6.64×), and H&M (3.17×) over the country average.
Where do simons fans live in Canada?
simons fans in Canada are most concentrated in Quebec (reach 3,196,207), Ontario (reach 1,337,949), and Alberta (reach 583,412). These three regions account for the largest share of the active audience.
What other brands do simons fans also like?
Beyond simons itself, the audience over-indexes on Birkenstock (6.64×), H&M (3.17×), Tampa Bay Lightning (5.9×), and Department store (3.64×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for simons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.