Spotify Audience in Canada
Spotify has an estimated audience of 9,322,037 people in Canada. 46.6% are female, 53.4% are male, average age 33.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: NBA playoffs, PC game, Gaming computer, Beauty & Fashion, Sneaker collecting.
The average Spotify fan in Canada is 33.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include NBA playoffs, PC game, Gaming computer, with strongest over-indexing on NBA playoffs (1.65× the country average). Demographically, the Spotify audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Spirituality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming
Demographics of Spotify fans
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 33.5 |
| Estimated audience size | 9,322,037 |
Audience persona
The typical Spotify fan in Canada is balanced, around 33.5 years old, with strong Spirituality tendencies and a notable affinity for NBA playoffs.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,575,919 | 1.17× |
| Quebec | 2,707,538 | 1.21× |
| British Columbia | 1,650,320 | 1.18× |
| Alberta | 1,351,399 | 1.17× |
| Manitoba | 413,445 | 1.19× |
| Saskatchewan | 315,792 | 1.07× |
| Nova Scotia | 231,922 | 0.83× |
| New Brunswick | 203,549 | 0.95× |
| Newfoundland and Labrador | 98,784 | 0.7× |
| Prince Edward Island | 24,641 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NBA playoffs | 1.65× | Sports |
| PC game | 1.58× | Games |
| Gaming computer | 1.57× | Technology & Electronics |
| Beauty & Fashion | 1.79× | Beauty & Wellness |
| Sneaker collecting | 1.52× | Fashion & Accessoires |
| Epic Games | 1.64× | Games |
| Handmade Crafts | 1.64× | Kids & Family |
| Underground hip hop | 1.53× | Music & Radio |
| Independent music | 1.69× | Music & Radio |
| Drake | 1.65× | Music & Radio |
| Boston Celtics | 1.58× | Sports |
| Electronic musical instrument | 1.62× | Music & Radio |
| Minecraft | 1.51× | Games |
| DIY & Craft Ideas | 2.08× | Home & Garden |
| Comedy club | 1.71× | Movies & TV |
| Madison Beer | 1.58× | Music & Radio |
| SoundCloud | 1.52× | Music & Radio |
| Gridiron football | 1.59× | Sports |
| Cleveland Cavaliers | 1.62× | Sports |
| Saturday Night Live | 1.58× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.22 |
| Design Affinity | PREMIUM | 1.14 |
| Career Orientation | POWER | 1.13 |
| Travelling | THRILL | 1.0 |
| Sports Activity | POWER | 0.99 |
| Patriotism | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| Japan | 5.2% |
| Germany | 4.2% |
See Spotify audiences in other countries
More TV / music streaming audiences in Canada
- Netflix (6,172,943)
- YouTube Music (3,453,010)
- Apple TV (2,830,244)
- Amazon Prime Video (2,278,304)
- Apple Music (2,134,912)
Frequently asked questions
How many fans does Spotify have in Canada?
Spotify has an estimated audience of 9,322,037 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Spotify fans?
46.6% of Spotify fans are female, 53.4% are male, with an average age of 33.5 years.
Which brands do Spotify fans like most?
Spotify fans show strongest brand affinity for NBA playoffs (1.65×), PC game (1.58×), and Gaming computer (1.57×) over the country average.
Where do Spotify fans live in Canada?
Spotify fans in Canada are most concentrated in Ontario (reach 4,575,919), Quebec (reach 2,707,538), and British Columbia (reach 1,650,320). These three regions account for the largest share of the active audience.
What other brands do Spotify fans also like?
Beyond Spotify itself, the audience over-indexes on PC game (1.58×), Gaming computer (1.57×), Beauty & Fashion (1.79×), and Sneaker collecting (1.52×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.