A data profile of the people who buy, follow and care about Spotify in Canada — modelled from more than twelve digital signal sources. Spotify has an estimated audience of 9,322,037 people in Canada.
The average Spotify fan in Canada is 33.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include NBA playoffs, PC game, Gaming computer, with strongest over-indexing on NBA playoffs (1.65× the country average).
Demographically, the Spotify audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Spirituality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Spotify fan in Canada is balanced, around 33.5 years old, with strong Spirituality tendencies and a notable affinity for NBA playoffs.
The key figures that characterise the Spotify profile in Canada.
46.6% are female, 53.4% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 33.5 |
| Estimated audience size | 9,322,037 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Spotify audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| Germany | 4.2% |
Where the Spotify audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2.5M | 1.21× | |
| 02 | Manitoba | ~400K | 1.19× | |
| 03 | British Columbia | ~1.5M | 1.18× | |
| 04 | Ontario | ~4.5M | 1.17× | |
| 05 | Alberta | ~1.5M | 1.17× | |
| 06 | Saskatchewan | ~300K | 1.07× | |
| 07 | New Brunswick | ~200K | 0.95× | |
| 08 | Nova Scotia | ~200K | 0.83× | |
| 09 | Newfoundland and Labrador | ~100K | 0.70× | |
| 10 | Prince Edward Island | ~20K | 0.54× |
The strongest cross-interests of the Spotify audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DIY & Craft Ideas | Home & Garden | 2.08× | ||
| 02 | Beauty & Fashion | Beauty & Wellness | 1.79× | ||
| 03 | Comedy club | Movies & TV | 1.71× | ||
| 04 | Independent music | Music & Radio | 1.69× | ||
| 05 | NBA playoffs | Sports | 1.65× | ||
| 06 | Drake | Music & Radio | 1.65× | ||
| 07 | Handmade Crafts | Kids & Family | 1.64× | ||
| 08 | Epic Games | Games | 1.64× | ||
| 09 | Electronic musical instrument | Music & Radio | 1.62× | ||
| 10 | Cleveland Cavaliers | Sports | 1.62× | ||
| 11 | Gridiron football | Sports | 1.59× | ||
| 12 | PC game | Games | 1.58× | ||
| 13 | Boston Celtics | Sports | 1.58× | ||
| 14 | Madison Beer | Music & Radio | 1.58× | ||
| 15 | Saturday Night Live | Movies & TV | 1.58× | ||
| 16 | Gaming computer | Technology & Electronics | 1.57× | ||
| 17 | Underground hip hop | Music & Radio | 1.53× | ||
| 18 | Sneaker collecting | Fashion & Accessoires | 1.52× | ||
| 19 | SoundCloud | Music & Radio | 1.52× | ||
| 20 | Minecraft | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.22× | |
| Design Affinity | PREMIUM | 1.14× | |
| Career Orientation | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.73× | |
| Individualism | JOY | 0.84× | |
| Social Media Usage | JOY | 0.87× |
Spotify has an estimated audience of 9,322,037 people in Canada, concentrated in Ontario and Quebec.
46.6% of Spotify fans are female, 53.4% are male, with an average age of 33.5 years.
Spotify fans show strongest brand affinity for NBA playoffs (1.65×), PC game (1.58×), and Gaming computer (1.57×) over the country average.
Spotify fans in Canada are most concentrated in Ontario (reach ~4.5M), Quebec (reach ~2.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Spotify itself, the audience over-indexes on PC game (1.58×), Gaming computer (1.57×), Beauty & Fashion (1.79×), and Sneaker collecting (1.52×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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