Instagram Audience in Canada
Instagram has an estimated audience of 15,196,163 people in Canada. 52.6% are female, 47.4% are male, average age 39.4. Top regions: Ontario, Quebec, British Columbia.
The average Instagram fan in Canada is 39.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Demographically, the Instagram audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Travelling.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Instagram fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 39.4 |
| Estimated audience size | 15,196,163 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 9,588,758 | 1.51× |
| Quebec | 4,803,240 | 1.32× |
| British Columbia | 3,145,423 | 1.38× |
| Alberta | 2,273,323 | 1.21× |
| Manitoba | 600,939 | 1.06× |
| Saskatchewan | 394,712 | 0.82× |
| Nova Scotia | 387,535 | 0.86× |
| New Brunswick | 261,552 | 0.75× |
| Newfoundland and Labrador | 115,895 | 0.5× |
| Prince Edward Island | 45,105 | 0.6× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.24 |
| Travelling | THRILL | 1.03 |
| Urban Lifestyle | OPEN | 0.99 |
| Spirituality | BALANCE | 0.97 |
| Early Adopter Mentality | POWER | 0.97 |
| Career Orientation | POWER | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.2% |
| China | 4.2% |
| Japan | 2.8% |
See Instagram audiences in other countries
More Social media audiences in Canada
How to read this data
Audience size is the estimated number of people in Canada who actively search for Instagram. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.