X Audience in Canada
X has an estimated audience of 11,090,967 people in Canada. 52.3% are female, 47.7% are male, average age 39.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Hair Extensions, Zendaya, Cole Sprouse, Gay bar, Out (magazine).
The average X fan in Canada is 39.5 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Hair Extensions, Zendaya, Cole Sprouse, with strongest over-indexing on Hair Extensions (1.53× the country average). Demographically, the X audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 10 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of X fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 39.5 |
| Estimated audience size | 11,090,967 |
Audience persona
The typical X fan in Canada is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Hair Extensions.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 6,315,823 | 1.36× |
| Quebec | 2,274,473 | 0.86× |
| British Columbia | 1,844,878 | 1.11× |
| Alberta | 1,660,791 | 1.21× |
| Manitoba | 389,983 | 0.94× |
| Saskatchewan | 346,062 | 0.99× |
| Nova Scotia | 332,665 | 1.01× |
| New Brunswick | 233,585 | 0.91× |
| Newfoundland and Labrador | 162,570 | 0.96× |
| Prince Edward Island | 35,738 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hair Extensions | 1.53× | Beauty & Wellness |
| Zendaya | 1.57× | Movies & TV |
| Cole Sprouse | 1.6× | Movies & TV |
| Gay bar | 1.6× | Politics & Society |
| Out (magazine) | 1.51× | Fashion & Accessoires |
| 24 Oras | 1.63× | Movies & TV |
| Cover art | 1.52× | Arts & Culture |
| Rodrigo Duterte | 1.55× | Politics & Society |
| Dubsmash | 1.93× | Music & Radio |
| Raffy Tulfo | 1.61× | Movies & TV |
| Pole vault | 1.64× | Sports |
| Armand Duplantis | 1.64× | Sports |
| Dylan and Cole Sprouse | 1.57× | Movies & TV |
| NARS Cosmetics | 1.53× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.36 |
| Travelling | THRILL | 1.1 |
| Spirituality | BALANCE | 1.09 |
| Early Adopter Mentality | POWER | 0.99 |
| Urban Lifestyle | OPEN | 0.95 |
| Need for Security | CONSERVATISM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.1% |
| China | 7.7% |
| United Kingdom | 3.5% |
See X audiences in other countries
More Social media audiences in Canada
Frequently asked questions
How many fans does X have in Canada?
X has an estimated audience of 11,090,967 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of X fans?
52.3% of X fans are female, 47.7% are male, with an average age of 39.5 years.
Which brands do X fans like most?
X fans show strongest brand affinity for Hair Extensions (1.53×), Zendaya (1.57×), and Cole Sprouse (1.6×) over the country average.
Where do X fans live in Canada?
X fans in Canada are most concentrated in Ontario (reach 6,315,823), Quebec (reach 2,274,473), and British Columbia (reach 1,844,878). These three regions account for the largest share of the active audience.
What other brands do X fans also like?
Beyond X itself, the audience over-indexes on Zendaya (1.57×), Cole Sprouse (1.6×), Gay bar (1.6×), and Out (magazine) (1.51×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.