A data profile of the people who buy, follow and care about X in Canada — modelled from more than twelve digital signal sources. X has an estimated audience of 11,090,967 people in Canada.
The average X fan in Canada is 39.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Hair Extensions, Zendaya, Cole Sprouse, with strongest over-indexing on Hair Extensions (1.53× the country average).
Demographically, the X audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 10 regions tracked by Rascasse.
The typical X fan in Canada is balanced, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Hair Extensions.
The key figures that characterise the X profile in Canada.
52.3% are female, 47.7% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 39.5 |
| Estimated audience size | 11,090,967 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide X audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
Where the X audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~6.5M | 1.36× | |
| 02 | Alberta | ~1.5M | 1.21× | |
| 03 | British Columbia | ~2M | 1.11× | |
| 04 | Nova Scotia | ~300K | 1.01× | |
| 05 | Saskatchewan | ~300K | 0.99× | |
| 06 | Newfoundland and Labrador | ~200K | 0.96× | |
| 07 | Manitoba | ~400K | 0.94× | |
| 08 | New Brunswick | ~200K | 0.91× | |
| 09 | Quebec | ~2.5M | 0.86× | |
| 10 | Prince Edward Island | ~40K | 0.66× |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dubsmash | Music & Radio | 1.93× | ||
| 02 | Pole vault | Sports | 1.64× | ||
| 03 | Armand Duplantis | Sports | 1.64× | ||
| 04 | 24 Oras | Movies & TV | 1.63× | ||
| 05 | Raffy Tulfo | Movies & TV | 1.61× | ||
| 06 | Cole Sprouse | Movies & TV | 1.60× | ||
| 07 | Gay bar | Politics & Society | 1.60× | ||
| 08 | Zendaya | Movies & TV | 1.57× | ||
| 09 | Dylan and Cole Sprouse | Movies & TV | 1.57× | ||
| 10 | Rodrigo Duterte | Politics & Society | 1.55× | ||
| 11 | Hair Extensions | Beauty & Wellness | 1.53× | ||
| 12 | NARS Cosmetics | Beauty & Wellness | 1.53× | ||
| 13 | Cover art | Arts & Culture | 1.52× | ||
| 14 | Out (magazine) | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Travelling | THRILL | 1.10× | |
| Spirituality | BALANCE | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.85× | |
| Social Media Usage | JOY | 0.89× | |
| Family Orientation | CONSERVATISM | 0.89× |
X has an estimated audience of 11,090,967 people in Canada, concentrated in Ontario and Quebec.
52.3% of X fans are female, 47.7% are male, with an average age of 39.5 years.
X fans show strongest brand affinity for Hair Extensions (1.53×), Zendaya (1.57×), and Cole Sprouse (1.6×) over the country average.
X fans in Canada are most concentrated in Ontario (reach ~6.5M), Quebec (reach ~2.5M), and British Columbia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond X itself, the audience over-indexes on Zendaya (1.57×), Cole Sprouse (1.6×), Gay bar (1.6×), and Out (magazine) (1.51×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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