Montreal Canadiens Fan Demographics in United States

Montreal Canadiens has an estimated audience of 7.3M people in United States. 32.0% are female, 68.0% are male, average age 34.1. Top affinities: Toronto Maple Leafs, Winnipeg Jets, Connor McDavid, Ottawa Senators, USA Hockey.

By number of fans, Montreal Canadiens ranks #3 among the 33 NHL teams in United States — 2.1× the group median.

Its fans are 4.4 years younger than the group average of 38.5.

Women make up 32.0% of the fan base, 2.7 percentage points fewer than the group average.

Compared with the other 32 NHL teams, Montreal Canadiens fans stand out for their interest in GO HABS GO, Evgeni Malkin and ccm hockey.

In Q3/2026, search interest was +203.0% on the same quarter a year earlier; the median across the group was +22.7%.

Interest is seasonal: March, April and May account for 37% of the year's searches, August is the quietest month.

Top affinities include GO HABS GO, Toronto Maple Leafs, Winnipeg Jets, with strongest over-indexing on GO HABS GO (201.66× the country average).

Demographically, the Montreal Canadiens audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Sports Activity, Design Affinity.

The typical Montreal Canadiens fan in United States is more male, around 34.1 years old, with strong Sports Activity tendencies and a notable affinity for GO HABS GO.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q3/2026 · Source & method