Montreal Canadiens Audience in Canada
Montreal Canadiens has an estimated audience of 10,365,340 people in Canada. 38.2% are female, 61.8% are male, average age 39.2. Top brand affinities: Tim Horton, Ice Hockey World Championships, Réseau des sports, La Presse (Canadian newspaper), Loto-Québec.
Top brand affinities include Tim Horton, Ice Hockey World Championships, Réseau des sports, with strongest over-indexing on Tim Horton (1.76× the country average). Demographically, the Montreal Canadiens audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Family Orientation.
Category: Sports · Type: Team · Subtype: Ice hockey
Demographics of Montreal Canadiens fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 39.2 |
| Estimated audience size | 10,365,340 |
Audience persona
The typical Montreal Canadiens fan in Canada is more male, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Tim Horton.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 1.76× | Sports |
| Ice Hockey World Championships | 1.88× | Sports |
| Réseau des sports | 4.04× | Sports |
| La Presse (Canadian newspaper) | 3.21× | News |
| Loto-Québec | 3.0× | Games |
| TVA nouvelles | 3.1× | Movies & TV |
| Toronto Maple Leafs | 1.73× | Sports |
| SAQ | 3.17× | Food & Beverages |
| Edmonton Oilers | 1.66× | Sports |
| Winnipeg Jets | 2.22× | Sports |
| NHL (video game series) | 2.14× | Games |
| TVA Sports | 4.09× | Movies & TV |
| Quebec French | 2.91× | Travel & Leisure |
| Le Journal de Montréal | 3.16× | News |
| Monde de Stars | 3.58× | News |
| Team sport | 1.82× | Sports |
| Ottawa Senators | 2.58× | Sports |
| TVA (Canada) | 2.77× | Movies & TV |
| Sidney Crosby | 2.19× | Sports |
| St-Hubert | 2.98× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.08 |
| Family Orientation | CONSERVATISM | 0.82 |
| Social Media Usage | JOY | 0.77 |
| Design Affinity | PREMIUM | 0.73 |
| Patriotism | CONSERVATISM | 0.7 |
| Convenience Orientation | PREMIUM | 0.68 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 65.6% |
| United States | 31.1% |
| United Kingdom | 1.3% |
See Montreal Canadiens audiences in other countries
- Montreal Canadiens — Germany
- Montreal Canadiens — United States
- Montreal Canadiens — United Kingdom
- Montreal Canadiens — France
- Montreal Canadiens — Italy
- Montreal Canadiens — Spain
- Montreal Canadiens — Brazil
- Montreal Canadiens — Japan
- Montreal Canadiens — South Korea
- Montreal Canadiens — India
- Montreal Canadiens — Mexico
More Ice hockey audiences in Canada
- Tim Horton (116,860,783)
- Ice Hockey World Championships (44,393,400)
- Toronto Maple Leafs (14,874,919)
- NHL (13,873,666)
- Edmonton Oilers (11,739,383)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Montreal Canadiens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.