A data profile of the people who buy, follow and care about Montreal Canadiens in Canada — modelled from more than twelve digital signal sources. Montreal Canadiens has an estimated audience of 10,554,561 people in Canada.
Montreal Canadiens has an estimated audience of 10,554,561 people in Canada. 38.2% are female, 61.8% are male, average age 39.2. Top brand affinities: Tim Horton, Ice Hockey World Championships, Réseau des sports, La Presse (Canadian newspaper), Loto-Québec.
Top brand affinities include Tim Horton, Ice Hockey World Championships, Réseau des sports, with strongest over-indexing on Tim Horton (1.76× the country average).
Demographically, the Montreal Canadiens audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Career Orientation, Family Orientation.
The typical Montreal Canadiens fan in Canada is more male, around 39.2 years old, with strong Career Orientation tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Montreal Canadiens profile in Canada.
38.2% are female, 61.8% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 39.2 |
| Estimated audience size | 10,554,561 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Montreal Canadiens audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 65.0% |
| United States | 31.7% |
| United Kingdom | 1.3% |
The strongest cross-interests of the Montreal Canadiens audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GO HABS GO | Sports | 6.09× | ||
| 02 | TVA Sports | Movies & TV | 4.09× | ||
| 03 | Réseau des sports | Sports | 4.04× | ||
| 04 | Monde de Stars | News | 3.58× | ||
| 05 | La Presse (Canadian newspaper) | News | 3.21× | ||
| 06 | SAQ | Food & Beverages | 3.17× | ||
| 07 | Le Journal de Montréal | News | 3.16× | ||
| 08 | Buffalo Sabres | Sports | 3.13× | ||
| 09 | TVA nouvelles | Movies & TV | 3.10× | ||
| 10 | Loto-Québec | Games | 3.00× | ||
| 11 | Quebec French | Travel & Leisure | 2.91× | ||
| 12 | TVA (Canada) | Movies & TV | 2.77× | ||
| 13 | Ottawa Senators | Sports | 2.58× | ||
| 14 | Winnipeg Jets | Sports | 2.22× | ||
| 15 | NHL (video game series) | Games | 2.14× | ||
| 16 | Ice Hockey World Championships | Sports | 1.88× | ||
| 17 | Team sport | Sports | 1.82× | ||
| 18 | Tim Horton | Sports | 1.76× | ||
| 19 | Toronto Maple Leafs | Sports | 1.73× | ||
| 20 | Edmonton Oilers | Sports | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.08× | |
| Family Orientation | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.41× | |
| Travelling | THRILL | 0.45× | |
| Individualism | JOY | 0.49× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Montreal Canadiens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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