Calgary Flames Audience in United States

Calgary Flames logo

Calgary Flames has an estimated audience of 1,484,558 people in United States. 34.2% are female, 65.8% are male, average age 35.8. Top regions: California, Florida, New York. Top brand affinities: Florida Panthers, Connor McDavid, Dallas Stars, Toronto Maple Leafs, Ottawa Senators.

The average Calgary Flames fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Florida Panthers, Connor McDavid, Dallas Stars, with strongest over-indexing on Florida Panthers (158.46× the country average). Demographically, the Calgary Flames audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Calgary Flames fans

Demographic split for Calgary Flames audience in United States
MetricValue
Female34.2%
Male65.8%
Average age35.8
Estimated audience size1,484,558

Audience persona

The typical Calgary Flames fan in United States is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Florida Panthers.

Top regions in United States

Top regions ranked by reach for Calgary Flames in United States
RegionReachAffinity
California143,2690.88×
Florida96,2870.96×
New York96,0671.16×
Texas83,8940.66×
Arizona61,5742.03×
Missouri61,3352.56×
Pennsylvania55,0791.1×
Illinois53,6831.09×
New Jersey42,5321.13×
Michigan39,9611.03×
Massachusetts39,4461.35×
Washington39,2161.32×
Ohio37,7120.82×
North Carolina33,1590.74×
Colorado32,7901.4×
Nevada32,1232.24×
Minnesota27,3911.29×
Virginia24,7310.68×
Georgia22,5670.49×
Utah22,4501.69×
Tennessee20,9730.7×
Maryland17,8510.7×
Indiana16,6110.61×
Wisconsin15,5700.7×
Montana14,8333.6×
South Carolina11,5690.52×
Connecticut11,5070.77×
Oregon11,3710.67×
Louisiana10,8800.57×
Hawaii10,6991.68×
Iowa10,3350.84×
Alabama9,5840.46×
Kentucky9,4140.51×
Mississippi9,3850.77×
Idaho8,3931.13×
Kansas6,7740.58×
Oklahoma6,5470.4×
New Hampshire6,1611.05×
Rhode Island4,9271.04×
Arkansas4,7750.39×
Washington, District of Columbia4,3820.98×
Maine4,3680.82×
Nebraska3,8450.52×
North Dakota3,7581.23×
New Mexico3,6880.5×
South Dakota3,4431×
West Virginia3,1110.45×
Delaware2,8670.7×
Alaska2,6060.82×
Wyoming2,0780.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Calgary Flames audience
BrandAffinityCategory
Florida Panthers158.46×Sports
Connor McDavid174.78×Sports
Dallas Stars79.59×Sports
Toronto Maple Leafs122.03×Sports
Ottawa Senators157.04×Sports
Stanley Cup playoffs91.19×Sports
Edmonton Oilers103.68×Sports
Colorado Avalanche71.73×Sports
Buffalo Sabres79.86×Sports
USA Hockey73.89×Sports
New Jersey Devils112.24×Sports
NHL (video game series)65.96×Games
Columbus Blue Jackets97.64×Sports
Los Angeles Kings73.94×Sports
New York Islanders91.48×Sports
Vancouver Canucks101.4×Sports
Nashville Predators93.05×Sports
Jack Hughes58.28×Sports
Sidney Crosby71.43×Sports
San Jose Sharks59.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Calgary Flames audience
TraitClusterScore
Early Adopter MentalityPOWER2.05
Sports ActivityPOWER1.8
LGBTQ+ IdentityOPEN1.7
Risk AppetiteTHRILL1.52
Community OrientationOPEN1.47
Luxury OrientationPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Calgary Flames
CountryShare
Canada56.6%
United States27.6%
United Kingdom1.6%

See Calgary Flames audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Calgary Flames have in United States?

Calgary Flames has an estimated audience of 1,484,558 people in United States, concentrated in California and Florida.

What is the gender split and age of Calgary Flames fans?

34.2% of Calgary Flames fans are female, 65.8% are male, with an average age of 35.8 years.

Which brands do Calgary Flames fans like most?

Calgary Flames fans show strongest brand affinity for Florida Panthers (158.46×), Connor McDavid (174.78×), and Dallas Stars (79.59×) over the country average.

Where do Calgary Flames fans live in United States?

Calgary Flames fans in United States are most concentrated in California (reach 143,269), Florida (reach 96,287), and New York (reach 96,067). These three regions account for the largest share of the active audience.

What other brands do Calgary Flames fans also like?

Beyond Calgary Flames itself, the audience over-indexes on Connor McDavid (174.78×), Dallas Stars (79.59×), Toronto Maple Leafs (122.03×), and Ottawa Senators (157.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Calgary Flames. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.