Rascasse Audience Intelligence

Calgary Flames Audience in United States

A data profile of the people who buy, follow and care about Calgary Flames in United States — modelled from more than twelve digital signal sources. Calgary Flames has an estimated audience of 1,380,094 people in United States.

#50among Ice hockey in United States#301among Team in United States#1717in Sports

The average Calgary Flames fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Montreal Canadiens, Florida Panthers, Buffalo Sabres, with strongest over-indexing on Montreal Canadiens (209.91× the country average).

Demographically, the Calgary Flames audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Calgary Flames fan in United States is more male, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Montreal Canadiens.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calgary Flames profile in United States.

Audience size
1.4M
in United States
Gender
34.2%♀
65.8% male
Age
35.8
average years
Country rank
#18882
Team in United States
Fig. 01

Search interest · 12-month trend

-65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Calgary Flames fans

34.2% are female, 65.8% are male, average age 35.8.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Calgary Flames audience in United States
MetricValue
Female34.2%
Male65.8%
Average age35.8
Estimated audience size1,380,094
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Calgary Flames audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

26.8%

of the worldwide Calgary Flames audience comes from United States.

Worldwide audience distribution share by country for Calgary Flames
CountryShare
Canada56.4%
United States26.8%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calgary Flames audience in United States is strongest.

Fig. 05

Top regions by affinity

Calgary Flames fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K3.81×
02Nevada~30K2.15×
03Missouri~50K2.10×
04Arizona~50K1.80×
05Hawaii~10K1.58×
06Minnesota~30K1.54×
07Utah~20K1.50×
08Colorado~30K1.45×
09North Dakota~4K1.35×
10Washington~40K1.29×
11Massachusetts~40K1.28×
12Idaho~9K1.20×
13New York~100K1.19×
14Rhode Island~6K1.17×
15Pennsylvania~50K1.08×
16New Hampshire~6K1.08×
17South Dakota~4K1.08×
18New Jersey~40K1.07×
19Illinois~50K1.05×
20Michigan~40K1.04×
21Wyoming~2K0.99×
22Florida~90K0.92×
23Alaska~3K0.92×
24Mississippi~10K0.89×
25Maine~5K0.89×
26Washington, District of Columbia~4K0.89×
27California~100K0.87×
28Iowa~10K0.87×
29Connecticut~10K0.82×
30Ohio~40K0.81×
31Delaware~3K0.80×
32North Carolina~30K0.73×
33Tennessee~20K0.73×
34Wisconsin~20K0.72×
35Oregon~10K0.69×
36Maryland~20K0.68×
37Indiana~20K0.67×
38Virginia~20K0.66×
39Texas~80K0.63×
40Louisiana~10K0.61×
41Kansas~7K0.61×
42Nebraska~4K0.60×
43West Virginia~4K0.60×
44New Mexico~4K0.58×
45South Carolina~10K0.56×
46Kentucky~10K0.54×
47Alabama~10K0.53×
48Georgia~20K0.52×
49Arkansas~6K0.50×
50Oklahoma~8K0.47×
Fig. 06

Affinity by region

Affinity by region — Calgary Flames, United States
0.47×1.00×3.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calgary Flames audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calgary Flames audience
#·InterestCategoryAffinity×
01Montreal CanadiensSports209.91×
02Connor McDavidSports174.78×
03Florida PanthersSports158.46×
04Ottawa SenatorsSports157.04×
05Toronto Maple LeafsSports122.03×
06New Jersey DevilsSports112.24×
07Edmonton OilersSports103.68×
08Vancouver CanucksSports101.40×
09Columbus Blue JacketsSports97.64×
10Nashville PredatorsSports93.05×
11New York IslandersSports91.48×
12Stanley Cup playoffsSports91.19×
13Buffalo SabresSports79.86×
14Dallas StarsSports79.59×
15Los Angeles KingsSports73.94×
16USA HockeySports73.89×
17Colorado AvalancheSports71.73×
18Sidney CrosbySports71.43×
19NHL (video game series)Games65.96×
20Jack HughesSports58.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calgary Flames audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calgary Flames audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.01×
Sports ActivityPOWER1.48×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calgary Flames audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.79×
Price SensitivityPREMIUM0.82×
SpiritualityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Calgary Flames have in United States?

Calgary Flames has an estimated audience of 1,380,094 people in United States, concentrated in California and New York.

02

What is the gender split and age of Calgary Flames fans?

34.2% of Calgary Flames fans are female, 65.8% are male, with an average age of 35.8 years.

03

Which brands do Calgary Flames fans like most?

Calgary Flames fans show strongest brand affinity for Montreal Canadiens (209.91×), Florida Panthers (158.46×), and Buffalo Sabres (79.86×) over the country average.

04

Where do Calgary Flames fans live in United States?

Calgary Flames fans in United States are most concentrated in California (reach ~100K), New York (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Calgary Flames fans also like?

Beyond Calgary Flames itself, the audience over-indexes on Florida Panthers (158.46×), Buffalo Sabres (79.86×), Connor McDavid (174.78×), and Ottawa Senators (157.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

Related rankings

See Calgary Flames audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Calgary Flames. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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