Rascasse Audience Intelligence

Edmonton Oilers Audience in United States

A data profile of the people who buy, follow and care about Edmonton Oilers in United States — modelled from more than twelve digital signal sources. Edmonton Oilers has an estimated audience of 2,392,588 people in United States.

#33among Ice hockey in United States#220among Team in United States#1105in Sports

The average Edmonton Oilers fan in United States is 34.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Connor McDavid, Calgary Flames, Montreal Canadiens, with strongest over-indexing on Connor McDavid (106.96× the country average).

Demographically, the Edmonton Oilers audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Edmonton Oilers fan in United States is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Connor McDavid.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edmonton Oilers profile in United States.

Audience size
2.4M
in United States
Gender
32.8%♀
67.2% male
Age
34.3
average years
Country rank
#12328
Team in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Edmonton Oilers fans

32.8% are female, 67.2% are male, average age 34.3.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Edmonton Oilers audience in United States
MetricValue
Female32.8%
Male67.2%
Average age34.3
Estimated audience size2,392,588
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Edmonton Oilers audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3917%
40-4916%
50+13%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Edmonton Oilers audience comes from United States.

Worldwide audience distribution share by country for Edmonton Oilers
CountryShare
Canada63.9%
United States18.8%
Germany3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edmonton Oilers audience in United States is strongest.

Fig. 05

Top regions by affinity

Edmonton Oilers fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~80K2.53×
02Montana~20K2.39×
03North Dakota~10K2.12×
04Hawaii~30K1.96×
05Alaska~10K1.72×
06Arizona~100K1.71×
07New Hampshire~20K1.62×
08Minnesota~70K1.50×
09Massachusetts~90K1.48×
10Colorado~70K1.45×
11Michigan~100K1.41×
12Maine~20K1.34×
13Washington~80K1.32×
14Wyoming~6K1.28×
15Vermont~7K1.20×
16Rhode Island~10K1.18×
17New York~200K1.13×
18Idaho~20K1.08×
19Utah~30K1.06×
20Pennsylvania~100K1.03×
21Connecticut~30K1.03×
22Illinois~100K0.96×
23Wisconsin~50K0.96×
24Florida~200K0.94×
25Missouri~50K0.94×
26Oregon~30K0.90×
27California~300K0.88×
28South Dakota~6K0.88×
29New Jersey~70K0.87×
30Iowa~20K0.75×
31Ohio~70K0.73×
32Indiana~40K0.70×
33North Carolina~70K0.69×
34Nebraska~10K0.69×
35Washington, District of Columbia~7K0.69×
36Texas~200K0.68×
37Tennessee~40K0.66×
38New Mexico~10K0.65×
39Maryland~30K0.61×
40Virginia~50K0.60×
41Oklahoma~20K0.57×
42West Virginia~8K0.56×
43South Carolina~30K0.54×
44Kansas~10K0.54×
45Louisiana~20K0.52×
46Kentucky~20K0.51×
47Mississippi~10K0.50×
48Alabama~20K0.44×
49Arkansas~10K0.44×
50Georgia~40K0.40×
Fig. 06

Affinity by region

Affinity by region — Edmonton Oilers, United States
0.40×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edmonton Oilers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edmonton Oilers audience
#·InterestCategoryAffinity×
01Leon DraisaitlSports115.04×
02Connor McDavidSports106.96×
03Calgary FlamesSports90.91×
04ccm hockeySports57.80×
05Winnipeg JetsSports38.75×
06Pinky and the BrainMovies & TV37.87×
07Montreal CanadiensSports33.12×
08Sidney CrosbySports27.78×
09Florida PanthersSports25.67×
10New York RangersSports21.41×
11Stanley Cup playoffsSports20.76×
12USA HockeySports20.73×
13Buffalo SabresSports20.16×
14NHL (video game series)Games20.08×
15Hurricanes (rugby union)Sports20.00×
16Dallas StarsSports18.18×
17Jackie RobinsonSports17.24×
18Detroit Red WingsSports15.72×
19Colorado AvalancheSports15.09×
20Boston BruinsSports12.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edmonton Oilers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edmonton Oilers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
TraditionCONSERVATISM1.36×
SpiritualityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edmonton Oilers audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.68×
Design AffinityPREMIUM0.70×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Edmonton Oilers have in United States?

Edmonton Oilers has an estimated audience of 2,392,588 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Edmonton Oilers fans?

32.8% of Edmonton Oilers fans are female, 67.2% are male, with an average age of 34.3 years.

03

Which brands do Edmonton Oilers fans like most?

Edmonton Oilers fans show strongest brand affinity for Connor McDavid (106.96×), Calgary Flames (90.91×), and Montreal Canadiens (33.12×) over the country average.

04

Where do Edmonton Oilers fans live in United States?

Edmonton Oilers fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Edmonton Oilers fans also like?

Beyond Edmonton Oilers itself, the audience over-indexes on Calgary Flames (90.91×), Montreal Canadiens (33.12×), Leon Draisaitl (115.04×), and Buffalo Sabres (20.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

Related rankings

See Edmonton Oilers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Edmonton Oilers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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