Edmonton Oilers Audience in United States

Edmonton Oilers logo

Edmonton Oilers has an estimated audience of 3,151,627 people in United States. 32.8% are female, 67.2% are male, average age 34.3. Top regions: California, New York, Florida. Top brand affinities: Connor McDavid, Calgary Flames, Leon Draisaitl, Florida Panthers, Winnipeg Jets.

The average Edmonton Oilers fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Connor McDavid, Calgary Flames, Leon Draisaitl, with strongest over-indexing on Connor McDavid (106.96× the country average). Demographically, the Edmonton Oilers audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Early Adopter Mentality, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Edmonton Oilers fans

Demographic split for Edmonton Oilers audience in United States
MetricValue
Female32.8%
Male67.2%
Average age34.3
Estimated audience size3,151,627

Audience persona

The typical Edmonton Oilers fan in United States is more male, around 34.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Connor McDavid.

Top regions in United States

Top regions ranked by reach for Edmonton Oilers in United States
RegionReachAffinity
California276,4620.8×
New York222,5321.26×
Florida218,3401.02×
Texas198,7320.73×
Michigan128,1111.55×
Illinois111,4481.06×
Pennsylvania110,6481.04×
Arizona104,9381.63×
Massachusetts104,1971.68×
New Jersey78,4770.98×
Washington77,2481.22×
Colorado77,0811.55×
Ohio75,6070.78×
North Carolina70,2470.74×
Minnesota70,0161.55×
Nevada63,4982.08×
Virginia49,3310.64×
Missouri48,6450.96×
Wisconsin47,0080.99×
Tennessee43,3380.69×
Georgia41,4090.43×
Indiana40,5750.7×
Connecticut36,0181.14×
Maryland33,4680.62×
Oregon29,0540.8×
South Carolina26,2380.55×
Utah25,2650.9×
New Hampshire21,8381.76×
Louisiana21,0730.52×
Hawaii20,7461.53×
Oklahoma20,1700.58×
Kentucky20,0990.51×
Iowa19,6520.76×
Alabama18,8200.43×
Montana17,7222.03×
Maine16,4531.46×
Idaho14,7080.93×
Kansas13,6830.55×
North Dakota12,8761.99×
Rhode Island12,6511.26×
Mississippi11,1320.43×
Nebraska10,8720.69×
Alaska10,6741.58×
Arkansas10,6140.41×
New Mexico8,9110.56×
West Virginia6,8510.47×
Vermont6,7591.22×
Washington, District of Columbia6,6510.7×
South Dakota5,8310.8×
Wyoming5,6551.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Edmonton Oilers audience
BrandAffinityCategory
Connor McDavid106.96×Sports
Calgary Flames90.91×Sports
Leon Draisaitl115.04×Sports
Florida Panthers25.67×Sports
Winnipeg Jets38.75×Sports
Dallas Stars18.18×Sports
Sidney Crosby27.78×Sports
USA Hockey20.73×Sports
NHL (video game series)20.08×Games
New York Rangers21.41×Sports
Buffalo Sabres20.16×Sports
Stanley Cup playoffs20.76×Sports
Pinky and the Brain37.87×Movies & TV
Detroit Red Wings15.72×Sports
ccm hockey57.8×Sports
Hurricanes (rugby union)20×Sports
Colorado Avalanche15.09×Sports
Toronto Maple Leafs19.27×Sports
Los Angeles Kings16.83×Sports
Jackie Robinson17.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Edmonton Oilers audience
TraitClusterScore
Early Adopter MentalityPOWER1.77
TraditionCONSERVATISM1.55
Sports ActivityPOWER1.48
Risk AppetiteTHRILL1.43
PatriotismCONSERVATISM1.34
DIY MentalityTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Edmonton Oilers
CountryShare
Canada50.6%
United States28.1%
Germany4.8%

See Edmonton Oilers audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Edmonton Oilers have in United States?

Edmonton Oilers has an estimated audience of 3,151,627 people in United States, concentrated in California and New York.

What is the gender split and age of Edmonton Oilers fans?

32.8% of Edmonton Oilers fans are female, 67.2% are male, with an average age of 34.3 years.

Which brands do Edmonton Oilers fans like most?

Edmonton Oilers fans show strongest brand affinity for Connor McDavid (106.96×), Calgary Flames (90.91×), and Leon Draisaitl (115.04×) over the country average.

Where do Edmonton Oilers fans live in United States?

Edmonton Oilers fans in United States are most concentrated in California (reach 276,462), New York (reach 222,532), and Florida (reach 218,340). These three regions account for the largest share of the active audience.

What other brands do Edmonton Oilers fans also like?

Beyond Edmonton Oilers itself, the audience over-indexes on Calgary Flames (90.91×), Leon Draisaitl (115.04×), Florida Panthers (25.67×), and Winnipeg Jets (38.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Edmonton Oilers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.