Rascasse Audience Intelligence

New York Islanders Audience in United States

A data profile of the people who buy, follow and care about New York Islanders in United States — modelled from more than twelve digital signal sources. New York Islanders has an estimated audience of 2,424,215 people in United States.

#32among Ice hockey in United States#217among Team in United States#1091in Sports

The average New York Islanders fan in United States is 38.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Pennsylvania, Florida.

Top brand affinities include Calgary Flames, Florida Panthers, Montreal Canadiens, with strongest over-indexing on Calgary Flames (88× the country average).

Demographically, the New York Islanders audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York Islanders fan in United States is more male, around 38.2 years old, with strong Community Orientation tendencies and a notable affinity for Calgary Flames.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Islanders profile in United States.

Audience size
2.4M
in United States
Gender
32.9%♀
67.1% male
Age
38.2
average years
Country rank
#12197
Team in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York Islanders fans

32.9% are female, 67.1% are male, average age 38.2.

Fig. 02

Gender split

32.9%
Female
67.1%
Male
Demographic split for New York Islanders audience in United States
MetricValue
Female32.9%
Male67.1%
Average age38.2
Estimated audience size2,424,215
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the New York Islanders audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

55.8%

of the worldwide New York Islanders audience comes from United States.

Worldwide audience distribution share by country for New York Islanders
CountryShare
United States55.8%
Canada22.9%
China2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Islanders audience in United States is strongest.

Fig. 05

Top regions by affinity

New York Islanders fans by region: top regions in United States
#RegionReachAffinity×
01New York~900K6.99×
02Pennsylvania~300K3.68×
03Connecticut~70K2.74×
04New Jersey~100K2.39×
05Delaware~20K2.35×
06Vermont~7K1.72×
07Florida~200K1.48×
08North Carolina~90K1.26×
09South Carolina~40K1.24×
10New Hampshire~10K1.21×
11West Virginia~10K1.19×
12Ohio~90K1.18×
13Massachusetts~50K1.14×
14Virginia~60K1.06×
15Nevada~20K1.03×
16Maine~9K1.00×
17Michigan~60K0.98×
18Rhode Island~7K0.96×
19Maryland~40K0.90×
20Colorado~30K0.87×
21Washington, District of Columbia~6K0.85×
22Montana~6K0.85×
23North Dakota~4K0.80×
24Minnesota~30K0.74×
25Alaska~4K0.70×
26Arizona~30K0.67×
27South Dakota~4K0.67×
28Arkansas~10K0.64×
29Mississippi~10K0.62×
30Iowa~10K0.61×
31Idaho~7K0.60×
32Tennessee~30K0.59×
33Missouri~20K0.59×
34Nebraska~7K0.59×
35Hawaii~6K0.59×
36Georgia~40K0.56×
37Indiana~20K0.53×
38New Mexico~6K0.52×
39Illinois~40K0.51×
40Wisconsin~20K0.51×
41Utah~10K0.51×
42Kentucky~10K0.48×
43Kansas~9K0.48×
44Alabama~10K0.45×
45Louisiana~10K0.45×
46Oklahoma~10K0.42×
47Washington~20K0.41×
48Oregon~10K0.40×
49California~100K0.36×
50Texas~70K0.34×
Fig. 06

Affinity by region

Affinity by region — New York Islanders, United States
0.34×1.00×6.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Islanders audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Islanders audience
#·InterestCategoryAffinity×
01Calgary FlamesSports88.00×
02Connor McDavidSports55.65×
03Florida PanthersSports42.35×
04Matthew SchaeferSports40.01×
05New Jersey DevilsSports34.00×
06Montreal CanadiensSports30.86×
07NewsdayNews30.40×
08New York RangersSports28.26×
09UpToDateHealth25.17×
10Long Island Rail RoadBusiness & Career23.23×
11Stanley Cup playoffsSports21.45×
12Dallas StarsSports20.40×
13Buffalo SabresSports20.35×
14Sidney CrosbySports19.33×
15USA HockeySports19.31×
16Colorado AvalancheSports18.75×
17NHL (video game series)Games18.75×
18Jack HughesSports18.41×
19New York LotteryGames12.80×
20Jewel-OscoShopping12.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Islanders audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York Islanders audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.52×
Risk AppetiteTHRILL1.28×
IndividualismJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York Islanders audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Social Media UsageJOY0.91×
Urban LifestyleOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York Islanders have in United States?

New York Islanders has an estimated audience of 2,424,215 people in United States, concentrated in New York and Pennsylvania.

02

What is the gender split and age of New York Islanders fans?

32.9% of New York Islanders fans are female, 67.1% are male, with an average age of 38.2 years.

03

Which brands do New York Islanders fans like most?

New York Islanders fans show strongest brand affinity for Calgary Flames (88×), Florida Panthers (42.35×), and Montreal Canadiens (30.86×) over the country average.

04

Where do New York Islanders fans live in United States?

New York Islanders fans in United States are most concentrated in New York (reach ~900K), Pennsylvania (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do New York Islanders fans also like?

Beyond New York Islanders itself, the audience over-indexes on Florida Panthers (42.35×), Montreal Canadiens (30.86×), Connor McDavid (55.65×), and New York Rangers (28.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for New York Islanders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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