New York Islanders Audience in United States

New York Islanders logo

New York Islanders has an estimated audience of 2,378,537 people in United States. 32.9% are female, 67.1% are male, average age 38.2. Top regions: New York, Florida, New Jersey. Top brand affinities: Calgary Flames, Florida Panthers, Connor McDavid, New York Rangers, Dallas Stars.

The average New York Islanders fan in United States is 38.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Florida, New Jersey. Top brand affinities include Calgary Flames, Florida Panthers, Connor McDavid, with strongest over-indexing on Calgary Flames (88× the country average). Demographically, the New York Islanders audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Tradition, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of New York Islanders fans

Demographic split for New York Islanders audience in United States
MetricValue
Female32.9%
Male67.1%
Average age38.2
Estimated audience size2,378,537

Audience persona

The typical New York Islanders fan in United States is more male, around 38.2 years old, with strong Tradition tendencies and a notable affinity for Calgary Flames.

Top regions in United States

Top regions ranked by reach for New York Islanders in United States
RegionReachAffinity
New York1,108,4398.34×
Florida264,6301.64×
New Jersey168,7142.79×
Pennsylvania168,0592.1×
California106,9390.41×
North Carolina103,2551.44×
Connecticut78,5543.29×
Texas73,9560.36×
Virginia62,3691.08×
Michigan57,7580.93×
Ohio56,2060.77×
Massachusetts55,7261.19×
Illinois46,5780.59×
South Carolina43,9201.23×
Georgia42,3760.58×
Arizona36,4410.75×
Colorado34,0100.91×
Maryland33,6110.82×
Minnesota32,5890.96×
Tennessee28,4050.6×
Nevada26,5231.15×
Indiana22,8360.53×
Missouri21,6980.57×
Washington18,8200.39×
Wisconsin17,5640.49×
Alabama13,6010.41×
Delaware12,7631.94×
New Hampshire11,6151.24×
Kentucky11,4160.38×
Louisiana11,4150.37×
Mississippi11,2470.57×
Arkansas10,1280.52×
Iowa9,9630.51×
Utah9,6190.45×
Oregon8,4880.31×
Maine8,2590.97×
West Virginia7,4400.67×
Oklahoma7,4290.28×
Rhode Island7,4210.98×
Kansas7,1070.38×
Vermont7,1001.7×
Washington, District of Columbia6,2600.88×
Nebraska6,2080.52×
Idaho6,1860.52×
Montana5,4210.82×
Hawaii4,0200.39×
New Mexico3,7430.31×
North Dakota3,6510.75×
South Dakota2,0200.37×
Alaska1,8400.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Islanders audience
BrandAffinityCategory
Calgary Flames88×Sports
Florida Panthers42.35×Sports
Connor McDavid55.65×Sports
New York Rangers28.26×Sports
Dallas Stars20.4×Sports
New Jersey Devils34×Sports
UpToDate25.17×Health
Colorado Avalanche18.75×Sports
Stanley Cup playoffs21.45×Sports
Buffalo Sabres20.35×Sports
USA Hockey19.31×Sports
Jack Hughes18.41×Sports
NHL (video game series)18.75×Games
Matthew Schaefer40.01×Sports
Newsday30.4×News
Edmonton Oilers18.97×Sports
New York Mets10.12×Sports
Sidney Crosby19.33×Sports
New York Lottery12.8×Games
Jewel-Osco12.27×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Islanders audience
TraitClusterScore
TraditionCONSERVATISM1.52
Luxury OrientationPREMIUM1.25
Family OrientationCONSERVATISM1.24
PatriotismCONSERVATISM1.23
Sports ActivityPOWER1.21
SustainabilityBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for New York Islanders
CountryShare
United States56.8%
Canada21.4%
China3.1%

See New York Islanders audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does New York Islanders have in United States?

New York Islanders has an estimated audience of 2,378,537 people in United States, concentrated in New York and Florida.

What is the gender split and age of New York Islanders fans?

32.9% of New York Islanders fans are female, 67.1% are male, with an average age of 38.2 years.

Which brands do New York Islanders fans like most?

New York Islanders fans show strongest brand affinity for Calgary Flames (88×), Florida Panthers (42.35×), and Connor McDavid (55.65×) over the country average.

Where do New York Islanders fans live in United States?

New York Islanders fans in United States are most concentrated in New York (reach 1,108,439), Florida (reach 264,630), and New Jersey (reach 168,714). These three regions account for the largest share of the active audience.

What other brands do New York Islanders fans also like?

Beyond New York Islanders itself, the audience over-indexes on Florida Panthers (42.35×), Connor McDavid (55.65×), New York Rangers (28.26×), and Dallas Stars (20.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Islanders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.