Rascasse Audience Intelligence

New York Islanders Fan Demographics in United States

New York Islanders has an estimated audience of 3.4M people in United States.

#23among Ice hockey in United States
#178among teams in United States#817in Sports

The average New York Islanders fan in United States is 38.9 years old, more male, and lives primarily in New York.

By number of fans, New York Islanders ranks #18 among the 33 NHL teams in United States.

Its fans are 0.6 years older than the group average of 38.3.

Women make up 32.9% of the fan base, 1.8 percentage points fewer than the group average.

Compared with the other 32 NHL teams, New York Islanders fans stand out for their interest in Matthew Schaefer, news 12 long island and UpToDate.

In Q3/2026, search interest was −3.4% on the same quarter a year earlier; the median across the group was +22.7%.

Interest is seasonal: January, March and April account for 43% of the year's searches, August is the quietest month.

Most fans live in New York, Pennsylvania, Florida.

Top affinities include Calgary Flames, Connor McDavid, Florida Panthers, with strongest over-indexing on Calgary Flames (88× the country average).

Demographically, the New York Islanders audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

The typical New York Islanders fan in United States is more male, around 38.9 years old, with strong Community Orientation tendencies and a notable affinity for Calgary Flames.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.4M
in United States
Gender
32.9%♀
67.1% male
Age
38.9
average years
Country rank
#9362
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of New York Islanders fans

32.9% are female, 67.1% are male, average age 38.9.

Fig. 02

Gender split

32.9%
Female
67.1%
Male
Demographic split for New York Islanders audience in United States
MetricValue
Female32.9%
Male67.1%
Average age38.9
Estimated audience size3.4M
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the New York Islanders audience in United States
Age bracketShare%
16-2424%
25-3418%
35-4418%
45-5419%
55+20%
Fig. 04

Worldwide distribution

61.8%

of the worldwide New York Islanders audience comes from United States.

Worldwide audience distribution share by country for New York Islanders
CountryShare
United States61.8%
Canada18.2%
Japan1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

New York Islanders fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M6.99×
02Pennsylvania~500K3.68×
03Connecticut~100K2.74×
04New Jersey~200K2.39×
05Delaware~20K2.35×
06Vermont~10K1.72×
07Florida~300K1.48×
08North Carolina~100K1.26×
09South Carolina~70K1.24×
10New Hampshire~20K1.21×
11West Virginia~20K1.19×
12Ohio~100K1.18×
13Massachusetts~80K1.14×
14Virginia~90K1.06×
15Nevada~30K1.03×
16Maine~10K1.00×
17Michigan~100K0.98×
18Rhode Island~10K0.96×
19Maryland~60K0.90×
20Colorado~50K0.87×
21Montana~9K0.85×
22Washington, District of Columbia~6K0.85×
23North Dakota~6K0.80×
24Minnesota~40K0.74×
25Alaska~5K0.70×
26Arizona~50K0.67×
27South Dakota~6K0.67×
28Arkansas~20K0.64×
29Mississippi~20K0.62×
30Iowa~20K0.61×
31Idaho~10K0.60×
32Tennessee~40K0.59×
33Missouri~40K0.59×
34Nebraska~10K0.59×
35Hawaii~9K0.59×
36Georgia~60K0.56×
37Indiana~40K0.53×
38New Mexico~10K0.52×
39Illinois~70K0.51×
40Wisconsin~30K0.51×
41Utah~20K0.51×
42Kentucky~20K0.48×
43Kansas~10K0.48×
44Alabama~20K0.45×
45Louisiana~20K0.45×
46Oklahoma~20K0.42×
47Washington~30K0.41×
48Oregon~20K0.40×
49California~100K0.36×
50Texas~80K0.34×
Fig. 06

Affinity by region

Affinity by region — New York Islanders, United States
0.34×1.00×6.99×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the New York Islanders audience vs. the country average
#·InterestCategoryAffinity×
01Calgary FlamesSports88.00×
02Connor McDavidSports55.65×
03Florida PanthersSports42.35×
04Matthew SchaeferSports40.01×
05New Jersey DevilsSports34.00×
06Montreal CanadiensSports30.86×
07news 12 long islandNews28.54×
08New York RangersSports28.26×
09UpToDateHealth25.17×
10Long Island Rail RoadBusiness & Career23.23×
11Stanley Cup playoffsSports21.45×
12Columbus Blue JacketsSports21.05×
13Dallas StarsSports20.40×
14Buffalo SabresSports20.35×
15USA HockeySports19.31×
16Colorado AvalancheSports18.75×
17NHL (video game series)Games18.75×
18Jack HughesSports18.41×
19New York LotteryGames12.80×
20New York MetsSports10.12×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the New York Islanders audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the New York Islanders audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.52×
Risk AppetiteTHRILL1.28×
IndividualismJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the New York Islanders audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Social Media UsageJOY0.91×
Urban LifestyleOPEN0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in New York Islanders over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/new-york-islanders-3136” · Methodology