New York Rangers Audience in United States

New York Rangers logo

New York Rangers has an estimated audience of 3,963,452 people in United States. 33.8% are female, 66.2% are male, average age 39.4. Top regions: New York, New Jersey, Florida. Top brand affinities: Connor McDavid, Artemi Panarin, Toronto Maple Leafs, Ottawa Senators, Calgary Flames.

The average New York Rangers fan in United States is 39.4 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Florida. Top brand affinities include Connor McDavid, Artemi Panarin, Toronto Maple Leafs, with strongest over-indexing on Connor McDavid (53.62× the country average). Demographically, the New York Rangers audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of New York Rangers fans

Demographic split for New York Rangers audience in United States
MetricValue
Female33.8%
Male66.2%
Average age39.4
Estimated audience size3,963,452

Audience persona

The typical New York Rangers fan in United States is more male, around 39.4 years old, with strong Tradition tendencies and a notable affinity for Connor McDavid.

Top regions in United States

Top regions ranked by reach for New York Rangers in United States
RegionReachAffinity
New York1,560,7827.05×
New Jersey651,0466.46×
Florida389,5211.45×
Pennsylvania231,3361.73×
Connecticut217,1525.46×
California149,7450.34×
North Carolina147,7491.24×
Texas102,0870.3×
Virginia96,0981×
Massachusetts93,9801.2×
Ohio83,7820.69×
South Carolina78,2931.31×
Michigan60,5660.58×
Illinois60,2970.46×
Georgia59,5870.49×
Arizona49,7280.61×
Maryland49,0450.72×
Colorado47,9820.77×
Tennessee40,7040.51×
Nevada34,9650.91×
Minnesota33,8690.6×
Washington29,7940.37×
Indiana28,0690.39×
Missouri24,0870.38×
Wisconsin23,5870.4×
Delaware19,3821.77×
Alabama18,6860.34×
New Hampshire16,9151.08×
Kentucky16,0750.32×
Maine15,9951.13×
Oregon15,2160.33×
Rhode Island14,9521.19×
Utah14,5590.41×
Louisiana14,4010.28×
Iowa14,0760.43×
Vermont13,7171.97×
Kansas12,7210.41×
Mississippi9,4430.29×
Oklahoma9,1490.21×
Washington, District of Columbia8,3560.7×
Arkansas8,3000.25×
Montana8,2310.75×
New Mexico8,1440.41×
West Virginia7,7010.42×
Idaho7,0460.35×
Hawaii7,0330.41×
Nebraska6,3380.32×
North Dakota5,6680.7×
Alaska3,9490.47×
South Dakota2,7490.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New York Rangers audience
BrandAffinityCategory
Connor McDavid53.62×Sports
Artemi Panarin85.78×Sports
Toronto Maple Leafs38.06×Sports
Ottawa Senators50.21×Sports
Calgary Flames44.12×Sports
Mika Zibanejad85.78×Sports
USA Hockey20.41×Sports
NHL (video game series)19.25×Games
New York Islanders27.03×Sports
Stanley Cup playoffs19.71×Sports
Sidney Crosby23.28×Sports
Florida Panthers16.61×Sports
Edmonton Oilers20.92×Sports
Henrik Lundqvist59.38×Sports
Dallas Stars12.79×Sports
Winnipeg Jets22.79×Sports
New Jersey Devils24.26×Sports
Buffalo Sabres15.54×Sports
Jack Hughes13.81×Sports
Detroit Red Wings11.81×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New York Rangers audience
TraitClusterScore
TraditionCONSERVATISM1.49
Risk AppetiteTHRILL1.17
Sports ActivityPOWER1.17
PatriotismCONSERVATISM1.17
Luxury OrientationPREMIUM1.16
Family OrientationCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for New York Rangers
CountryShare
United States63.9%
Canada15.3%
United Kingdom3.0%

See New York Rangers audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does New York Rangers have in United States?

New York Rangers has an estimated audience of 3,963,452 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of New York Rangers fans?

33.8% of New York Rangers fans are female, 66.2% are male, with an average age of 39.4 years.

Which brands do New York Rangers fans like most?

New York Rangers fans show strongest brand affinity for Connor McDavid (53.62×), Artemi Panarin (85.78×), and Toronto Maple Leafs (38.06×) over the country average.

Where do New York Rangers fans live in United States?

New York Rangers fans in United States are most concentrated in New York (reach 1,560,782), New Jersey (reach 651,046), and Florida (reach 389,521). These three regions account for the largest share of the active audience.

What other brands do New York Rangers fans also like?

Beyond New York Rangers itself, the audience over-indexes on Artemi Panarin (85.78×), Toronto Maple Leafs (38.06×), Ottawa Senators (50.21×), and Calgary Flames (44.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New York Rangers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.