Rascasse Audience Intelligence

New York Rangers Audience in United States

A data profile of the people who buy, follow and care about New York Rangers in United States — modelled from more than twelve digital signal sources. New York Rangers has an estimated audience of 3,771,248 people in United States.

#20among Ice hockey in United States#167among Team in United States#740in Sports

The average New York Rangers fan in United States is 39.4 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Florida.

Top brand affinities include Artemi Panarin, Connor McDavid, Ottawa Senators, with strongest over-indexing on Artemi Panarin (85.78× the country average).

Demographically, the New York Rangers audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Sports Activity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York Rangers fan in United States is more male, around 39.4 years old, with strong Sports Activity tendencies and a notable affinity for Artemi Panarin.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York Rangers profile in United States.

Audience size
3.8M
in United States
Gender
33.8%♀
66.2% male
Age
39.4
average years
Country rank
#8446
Team in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New York Rangers fans

33.8% are female, 66.2% are male, average age 39.4.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for New York Rangers audience in United States
MetricValue
Female33.8%
Male66.2%
Average age39.4
Estimated audience size3,771,248
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the New York Rangers audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

61.7%

of the worldwide New York Rangers audience comes from United States.

Worldwide audience distribution share by country for New York Rangers
CountryShare
United States61.7%
Canada17.0%
United Kingdom3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York Rangers audience in United States is strongest.

Fig. 05

Top regions by affinity

New York Rangers fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M6.92×
02New Jersey~600K5.97×
03Connecticut~200K5.30×
04Vermont~10K2.00×
05Delaware~20K1.79×
06Pennsylvania~200K1.76×
07Florida~400K1.36×
08Rhode Island~20K1.27×
09South Carolina~70K1.25×
10North Carolina~100K1.20×
11Maine~20K1.18×
12Massachusetts~90K1.14×
13New Hampshire~20K1.12×
14Virginia~90K0.95×
15Montana~10K0.95×
16Nevada~40K0.93×
17Colorado~50K0.82×
18North Dakota~7K0.82×
19Maryland~50K0.70×
20Ohio~80K0.67×
21Washington, District of Columbia~8K0.66×
22Minnesota~40K0.65×
23Alaska~5K0.63×
24Arizona~50K0.60×
25West Virginia~10K0.56×
26South Dakota~5K0.55×
27Hawaii~9K0.54×
28Tennessee~40K0.51×
29Iowa~20K0.51×
30Georgia~60K0.50×
31Michigan~50K0.50×
32New Mexico~10K0.49×
33Idaho~10K0.49×
34Kansas~10K0.48×
35Utah~20K0.47×
36Illinois~60K0.46×
37Nebraska~9K0.44×
38Wisconsin~30K0.43×
39Missouri~30K0.42×
40Mississippi~10K0.42×
41Indiana~30K0.41×
42Washington~30K0.40×
43Alabama~20K0.40×
44Kentucky~20K0.39×
45Oregon~20K0.38×
46Arkansas~10K0.38×
47Louisiana~20K0.37×
48California~100K0.33×
49Oklahoma~10K0.32×
50Texas~100K0.31×
Fig. 06

Affinity by region

Affinity by region — New York Rangers, United States
0.31×1.00×6.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York Rangers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York Rangers audience
#·InterestCategoryAffinity×
01Artemi PanarinSports85.78×
02Mika ZibanejadSports85.78×
03Alexis LafreniereSports85.78×
04Mats ZuccarelloSports81.66×
05Henrik LundqvistSports59.38×
06Connor McDavidSports53.62×
07Ottawa SenatorsSports50.21×
08Calgary FlamesSports44.12×
09Toronto Maple LeafsSports38.06×
10New York IslandersSports27.03×
11New Jersey DevilsSports24.26×
12Sidney CrosbySports23.28×
13Edmonton OilersSports20.92×
14USA HockeySports20.41×
15Stanley Cup playoffsSports19.71×
16NHL (video game series)Games19.25×
17Montreal CanadiensSports18.91×
18Buffalo SabresSports15.54×
19Jack HughesSports13.81×
20Detroit Red WingsSports11.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York Rangers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York Rangers audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.21×
Community OrientationOPEN1.16×
Risk AppetiteTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York Rangers audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.79×
Need for SecurityCONSERVATISM0.82×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New York Rangers have in United States?

New York Rangers has an estimated audience of 3,771,248 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of New York Rangers fans?

33.8% of New York Rangers fans are female, 66.2% are male, with an average age of 39.4 years.

03

Which brands do New York Rangers fans like most?

New York Rangers fans show strongest brand affinity for Artemi Panarin (85.78×), Connor McDavid (53.62×), and Ottawa Senators (50.21×) over the country average.

04

Where do New York Rangers fans live in United States?

New York Rangers fans in United States are most concentrated in New York (reach ~1.5M), New Jersey (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do New York Rangers fans also like?

Beyond New York Rangers itself, the audience over-indexes on Connor McDavid (53.62×), Ottawa Senators (50.21×), Toronto Maple Leafs (38.06×), and Calgary Flames (44.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New York Rangers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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