Detroit Red Wings Audience in United States

Detroit Red Wings logo

Detroit Red Wings has an estimated audience of 6,623,556 people in United States. 34.4% are female, 65.6% are male, average age 38.1. Top regions: Michigan, Florida, Ohio. Top brand affinities: Detroit Tigers, Michigan Lottery, Connor McDavid, Detroit Free Press, Meijer.

The average Detroit Red Wings fan in United States is 38.1 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, Ohio. Top brand affinities include Detroit Tigers, Michigan Lottery, Connor McDavid, with strongest over-indexing on Detroit Tigers (14.67× the country average). Demographically, the Detroit Red Wings audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of Detroit Red Wings fans

Demographic split for Detroit Red Wings audience in United States
MetricValue
Female34.4%
Male65.6%
Average age38.1
Estimated audience size6,623,556

Audience persona

The typical Detroit Red Wings fan in United States is more male, around 38.1 years old, with strong Tradition tendencies and a notable affinity for Detroit Tigers.

Top regions in United States

Top regions ranked by reach for Detroit Red Wings in United States
RegionReachAffinity
Michigan4,460,56325.75×
Florida394,5520.88×
Ohio281,9051.38×
California176,7450.24×
Illinois161,2020.73×
New York155,9610.42×
Pennsylvania153,5310.69×
Texas139,7450.25×
North Carolina108,3530.54×
Indiana106,3110.88×
Tennessee97,9400.74×
Wisconsin83,1610.83×
Arizona79,4150.59×
Virginia77,1360.48×
Colorado75,8520.73×
Georgia68,3010.33×
South Carolina58,6730.59×
New Jersey50,3820.3×
Massachusetts49,7790.38×
Minnesota46,1440.49×
Missouri46,0410.43×
Washington41,5750.31×
Kentucky40,2300.48×
Maryland39,2260.34×
Nevada35,9010.56×
Oregon28,8740.38×
Alabama28,5780.31×
Iowa25,9660.48×
Connecticut24,7390.37×
Utah22,9900.39×
Oklahoma20,4290.28×
Louisiana18,2200.21×
Kansas18,0490.35×
Montana16,6810.91×
Nebraska15,6630.47×
Mississippi14,4360.26×
Alaska14,0270.99×
Idaho14,0190.42×
West Virginia13,8100.45×
Arkansas13,5140.25×
New Mexico12,5730.38×
Hawaii12,5450.44×
New Hampshire11,3560.44×
Wyoming9,6630.98×
Maine9,1130.38×
North Dakota7,7860.57×
South Dakota7,1490.47×
Washington, District of Columbia6,8410.34×
Vermont6,6230.57×
Rhode Island5,7450.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Detroit Red Wings audience
BrandAffinityCategory
Detroit Tigers14.67×Sports
Michigan Lottery20.78×Games
Connor McDavid36.41×Sports
Detroit Free Press24.23×News
Meijer7.52×Shopping
Calgary Flames27.27×Sports
Detroit Lions6.73×Sports
Winnipeg Jets21.84×Sports
USA Hockey13.72×Sports
Michigan Wolverines men's ice hockey45.27×Sports
Sidney Crosby15.15×Sports
NHL (video game series)11.61×Games
Oakland County, Michigan24.37×Travel & Leisure
Lucas Raymond63.05×Sports
Michigan Wolverines17.69×Sports
Dallas Stars8.73×Sports
Ice hockey4.31×Sports
Edmonton Oilers12.93×Sports
Stanley Cup playoffs11.1×Sports
FOX 2 Detroit14.73×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Detroit Red Wings audience
TraitClusterScore
TraditionCONSERVATISM1.32
PatriotismCONSERVATISM1.18
ExtroversionTHRILL1.11
Risk AppetiteTHRILL1.11
Sports ActivityPOWER1.05
Convenience OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for Detroit Red Wings
CountryShare
United States66.1%
Canada16.2%
Sweden4.3%

See Detroit Red Wings audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does Detroit Red Wings have in United States?

Detroit Red Wings has an estimated audience of 6,623,556 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of Detroit Red Wings fans?

34.4% of Detroit Red Wings fans are female, 65.6% are male, with an average age of 38.1 years.

Which brands do Detroit Red Wings fans like most?

Detroit Red Wings fans show strongest brand affinity for Detroit Tigers (14.67×), Michigan Lottery (20.78×), and Connor McDavid (36.41×) over the country average.

Where do Detroit Red Wings fans live in United States?

Detroit Red Wings fans in United States are most concentrated in Michigan (reach 4,460,563), Florida (reach 394,552), and Ohio (reach 281,905). These three regions account for the largest share of the active audience.

What other brands do Detroit Red Wings fans also like?

Beyond Detroit Red Wings itself, the audience over-indexes on Michigan Lottery (20.78×), Connor McDavid (36.41×), Detroit Free Press (24.23×), and Meijer (7.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit Red Wings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.