Rascasse Audience Intelligence

Detroit Red Wings Audience in United States

A data profile of the people who buy, follow and care about Detroit Red Wings in United States — modelled from more than twelve digital signal sources. Detroit Red Wings has an estimated audience of 6,799,490 people in United States.

#7among Ice hockey in United States#110among Team in United States#418in Sports

The average Detroit Red Wings fan in United States is 38.1 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Florida, Ohio.

Top brand affinities include Michigan Lottery, Detroit Tigers, Connor McDavid, with strongest over-indexing on Michigan Lottery (20.78× the country average).

Demographically, the Detroit Red Wings audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Detroit Red Wings fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Michigan Lottery.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detroit Red Wings profile in United States.

Audience size
6.8M
in United States
Gender
34.4%♀
65.6% male
Age
38.1
average years
Country rank
#5145
Team in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Detroit Red Wings fans

34.4% are female, 65.6% are male, average age 38.1.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Detroit Red Wings audience in United States
MetricValue
Female34.4%
Male65.6%
Average age38.1
Estimated audience size6,799,490
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Detroit Red Wings audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

64.8%

of the worldwide Detroit Red Wings audience comes from United States.

Worldwide audience distribution share by country for Detroit Red Wings
CountryShare
United States64.8%
Canada18.2%
Sweden4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detroit Red Wings audience in United States is strongest.

Fig. 05

Top regions by affinity

Detroit Red Wings fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~4.5M25.25×
02Ohio~300K1.31×
03Alaska~20K1.15×
04Montana~20K1.01×
05Wyoming~10K0.97×
06Florida~400K0.93×
07Indiana~100K0.90×
08Wisconsin~80K0.83×
09Tennessee~100K0.75×
10North Dakota~10K0.73×
11Colorado~70K0.71×
12Illinois~100K0.65×
13Vermont~8K0.65×
14South Carolina~60K0.62×
15Pennsylvania~100K0.57×
16Arizona~80K0.56×
17Nevada~40K0.56×
18South Dakota~8K0.55×
19New Hampshire~10K0.54×
20North Carolina~100K0.53×
21Iowa~30K0.51×
22Nebraska~20K0.51×
23Kentucky~40K0.50×
24Idaho~20K0.50×
25Minnesota~50K0.49×
26Maine~10K0.48×
27Missouri~50K0.46×
28Hawaii~10K0.46×
29Massachusetts~60K0.45×
30Virginia~70K0.44×
31New Mexico~10K0.44×
32West Virginia~10K0.44×
33New York~200K0.42×
34Oregon~30K0.38×
35Connecticut~20K0.37×
36Rhode Island~8K0.37×
37Utah~20K0.36×
38Kansas~20K0.35×
39Georgia~70K0.34×
40Alabama~30K0.34×
41Washington, District of Columbia~7K0.34×
42Washington~40K0.32×
43Maryland~40K0.31×
44Mississippi~20K0.30×
45Arkansas~20K0.30×
46Oklahoma~20K0.29×
47New Jersey~40K0.27×
48Texas~100K0.25×
49California~200K0.24×
50Louisiana~20K0.23×
Fig. 06

Affinity by region

Affinity by region — Detroit Red Wings, United States
0.23×1.00×25.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detroit Red Wings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detroit Red Wings audience
#·InterestCategoryAffinity×
01Lucas RaymondSports63.05×
02Paul LePagePolitics & Society53.43×
03Michigan Wolverines men's ice hockeySports45.27×
04Connor McDavidSports36.41×
05Calgary FlamesSports27.27×
06Oakland County, MichiganTravel & Leisure24.37×
07Detroit Free PressNews24.23×
08Winnipeg JetsSports21.84×
09Michigan LotteryGames20.78×
10Michigan WolverinesSports17.69×
11Sidney CrosbySports15.15×
12Detroit TigersSports14.67×
13USA HockeySports13.72×
14Montreal CanadiensSports12.27×
15NHL (video game series)Games11.61×
16Stanley Cup playoffsSports11.10×
17Buffalo SabresSports8.89×
18MeijerShopping7.52×
19Detroit LionsSports6.73×
20Ice hockeySports4.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detroit Red Wings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detroit Red Wings audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.23×
IndividualismJOY1.06×
Community OrientationOPEN1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detroit Red Wings audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.65×
IndulgenceJOY0.67×
TravellingTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detroit Red Wings have in United States?

Detroit Red Wings has an estimated audience of 6,799,490 people in United States, concentrated in Michigan and Florida.

02

What is the gender split and age of Detroit Red Wings fans?

34.4% of Detroit Red Wings fans are female, 65.6% are male, with an average age of 38.1 years.

03

Which brands do Detroit Red Wings fans like most?

Detroit Red Wings fans show strongest brand affinity for Michigan Lottery (20.78×), Detroit Tigers (14.67×), and Connor McDavid (36.41×) over the country average.

04

Where do Detroit Red Wings fans live in United States?

Detroit Red Wings fans in United States are most concentrated in Michigan (reach ~4.5M), Florida (reach ~400K), and Ohio (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Detroit Red Wings fans also like?

Beyond Detroit Red Wings itself, the audience over-indexes on Detroit Tigers (14.67×), Connor McDavid (36.41×), Meijer (7.52×), and Michigan Wolverines men's ice hockey (45.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

Related rankings

See Detroit Red Wings audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit Red Wings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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