Meijer Audience in United States

Meijer logo

Meijer has an estimated audience of 23,813,600 people in United States. 60.5% are female, 39.5% are male, average age 42.3. Top regions: Michigan, Ohio, Indiana. Top brand affinities: Kroger, Dollar General, DeMoulas Market Basket, Publix, Aldi.

The average Meijer fan in United States is 42.3 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Indiana. Top brand affinities include Kroger, Dollar General, DeMoulas Market Basket, with strongest over-indexing on Kroger (3.49× the country average). Demographically, the Meijer audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Meijer fans

Demographic split for Meijer audience in United States
MetricValue
Female60.5%
Male39.5%
Average age42.3
Estimated audience size23,813,600

Audience persona

The typical Meijer fan in United States is more female, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Kroger.

Top regions in United States

Top regions ranked by reach for Meijer in United States
RegionReachAffinity
Michigan6,570,00018.94×
Ohio5,651,5047.7×
Indiana4,310,8489.91×
Illinois2,554,1993.22×
Kentucky1,372,6544.6×
Wisconsin1,136,3863.17×
California181,7320.07×
Florida143,5680.09×
Texas140,9650.07×
Virginia121,2240.21×
New York94,8650.07×
Pennsylvania89,8430.11×
Oregon79,6770.29×
Tennessee68,1580.14×
Georgia68,0840.09×
North Carolina59,0670.08×
Missouri41,3670.11×
Minnesota33,1110.1×
New Jersey32,3070.05×
South Carolina28,1020.08×
Washington27,5690.06×
Arizona26,8880.06×
Maryland25,5770.06×
Colorado24,8980.07×
Iowa24,1160.12×
Massachusetts23,3570.05×
Alabama22,1050.07×
Louisiana16,1630.05×
Oklahoma15,7190.06×
Arkansas15,0780.08×
West Virginia13,6800.12×
Kansas13,5990.07×
Nevada11,3430.05×
Mississippi10,9420.06×
Connecticut10,9060.05×
Hawaii10,4150.1×
Utah9,8650.05×
Nebraska9,2010.08×
Washington, District of Columbia5,5130.08×
New Hampshire4,8740.05×
Maine4,8070.06×
Idaho4,5650.04×
New Mexico4,4430.04×
North Dakota3,6370.07×
Rhode Island3,3670.04×
Delaware3,2860.05×
South Dakota3,1550.06×
Montana2,2270.03×
Vermont2,0970.05×
Alaska1,9520.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Meijer audience
BrandAffinityCategory
Kroger3.49×Food & Beverages
Dollar General2.84×Shopping
DeMoulas Market Basket8.62×Business & Career
Publix3.33×Shopping
Aldi2.4×Shopping
Hilary Swank13.96×Movies & TV
Food Lion4.27×Shopping
Walgreens2.21×Shopping
Homewood Suites15.75×Travel & Leisure
Little Debbie20.37×Food & Beverages
BJ's Wholesale Club4.24×Shopping
King Soopers6.02×Shopping
Fresh Hairstyles25.73×
Dollar Tree1.74×Shopping
Suki Waterhouse7.52×Fashion & Accessoires
Blain's Farm & Fleet5.51×Shopping
Hobby Lobby1.5×Home & Garden
Harris Teeter3.57×Shopping
Albertsons3.39×Shopping
Jannik Sinner3.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Meijer audience
TraitClusterScore
Family OrientationCONSERVATISM1.38
Price SensitivityPREMIUM1.28
IndulgenceJOY1.22
ExtroversionTHRILL1.21
Community OrientationOPEN1.18
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Meijer
CountryShare
United States96.2%
China0.6%
Japan0.5%

See Meijer audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Meijer have in United States?

Meijer has an estimated audience of 23,813,600 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Meijer fans?

60.5% of Meijer fans are female, 39.5% are male, with an average age of 42.3 years.

Which brands do Meijer fans like most?

Meijer fans show strongest brand affinity for Kroger (3.49×), Dollar General (2.84×), and DeMoulas Market Basket (8.62×) over the country average.

Where do Meijer fans live in United States?

Meijer fans in United States are most concentrated in Michigan (reach 6,570,000), Ohio (reach 5,651,504), and Indiana (reach 4,310,848). These three regions account for the largest share of the active audience.

What other brands do Meijer fans also like?

Beyond Meijer itself, the audience over-indexes on Dollar General (2.84×), DeMoulas Market Basket (8.62×), Publix (3.33×), and Aldi (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Meijer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.