Rascasse Audience Intelligence

Meijer Target Market in United States

A data profile of the people who buy, follow and care about Meijer in United States — modelled from more than twelve digital signal sources. Meijer has an estimated audience of 24,414,846 people in United States.

#8among Supermarket in United States#129among Brand in United States#58in Shopping

The average Meijer fan in United States is 42.3 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, Indiana.

Top brand affinities include Kroger, Dollar General, DeMoulas Market Basket, with strongest over-indexing on Kroger (3.49× the country average).

Demographically, the Meijer audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Meijer fan in United States is more female, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Kroger.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meijer profile in United States.

Audience size
24.4M
in United States
Gender
60.5%♀
39.5% male
Age
42.3
average years
Country rank
#1268
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Meijer

60.5% are female, 39.5% are male, average age 42.3.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Meijer audience in United States
MetricValue
Female60.5%
Male39.5%
Average age42.3
Estimated audience size24,414,846
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Meijer audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3918%
40-4921%
50+30%
Fig. 04

Worldwide distribution

96.2%

of the worldwide Meijer audience comes from United States.

Worldwide audience distribution share by country for Meijer
CountryShare
United States96.2%
China0.6%
Japan0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meijer audience in United States is strongest.

Fig. 05

Top regions by affinity

Meijer customers by region in United States
#RegionReachAffinity×
01Michigan~6.5M19.54×
02Indiana~4.5M9.94×
03Ohio~5.5M7.80×
04Kentucky~1.5M4.49×
05Wisconsin~1M3.27×
06Illinois~2.5M3.13×
07Oregon~70K0.26×
08Alaska~10K0.24×
09Vermont~9K0.21×
10Montana~10K0.19×
11North Dakota~9K0.18×
12South Dakota~10K0.17×
13Virginia~90K0.16×
14Rhode Island~10K0.16×
15West Virginia~20K0.15×
16Delaware~10K0.15×
17Tennessee~60K0.13×
18Iowa~20K0.13×
19Idaho~20K0.13×
20Hawaii~10K0.13×
21New Hampshire~10K0.13×
22Maine~10K0.13×
23New Mexico~10K0.12×
24Washington, District of Columbia~8K0.12×
25Missouri~40K0.11×
26Nebraska~10K0.11×
27Pennsylvania~80K0.10×
28Minnesota~30K0.10×
29Mississippi~20K0.10×
30Arkansas~20K0.10×
31Kansas~20K0.10×
32Georgia~60K0.09×
33South Carolina~30K0.09×
34Oklahoma~20K0.09×
35Florida~100K0.08×
36North Carolina~60K0.08×
37Alabama~30K0.08×
38Louisiana~20K0.08×
39Connecticut~20K0.08×
40Nevada~20K0.08×
41Utah~20K0.08×
42Maryland~30K0.07×
43Colorado~30K0.07×
44California~100K0.06×
45Texas~100K0.06×
46New York~90K0.06×
47New Jersey~30K0.06×
48Arizona~30K0.06×
49Washington~30K0.06×
50Massachusetts~30K0.06×
Fig. 06

Affinity by region

Affinity by region — Meijer, United States
0.06×1.00×19.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meijer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meijer audience
#·InterestCategoryAffinity×
01Fresh HairstylesTopic25.73×
02Little DebbieFood & Beverages20.37×
03Homewood SuitesTravel & Leisure15.75×
04Hilary SwankMovies & TV13.96×
05DeMoulas Market BasketBusiness & Career8.62×
06Suki WaterhouseFashion & Accessoires7.52×
07King SoopersShopping6.02×
08Blain's Farm & FleetShopping5.51×
09Food LionShopping4.27×
10BJ's Wholesale ClubShopping4.24×
11Harris TeeterShopping3.57×
12KrogerFood & Beverages3.49×
13AlbertsonsShopping3.39×
14PublixShopping3.33×
15Dollar GeneralShopping2.84×
16AldiShopping2.40×
17WalgreensShopping2.21×
18Culver'sFood & Beverages2.10×
19Dollar TreeShopping1.74×
20Hobby LobbyHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meijer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meijer audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.24×
Pet OwnershipJOY1.17×
Quality AwarenessPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meijer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
Career OrientationPOWER0.99×
Early Adopter MentalityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Meijer's target market in United States?

Meijer's target market in United States covers an estimated 24,414,846 people, concentrated in Michigan and Ohio.

02

What is the gender split and age of Meijer customers?

60.5% of the Meijer audience are female, 39.5% are male, with an average age of 42.3 years.

03

Which brands do Meijer fans like most?

Meijer fans show strongest brand affinity for Kroger (3.49×), Dollar General (2.84×), and DeMoulas Market Basket (8.62×) over the country average.

04

Where do Meijer fans live in United States?

Meijer fans in United States are most concentrated in Michigan (reach ~6.5M), Ohio (reach ~5.5M), and Indiana (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Meijer fans also like?

Beyond Meijer itself, the audience over-indexes on Dollar General (2.84×), DeMoulas Market Basket (8.62×), Aldi (2.4×), and Publix (3.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Meijer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Meijer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →