Little Debbie Audience in United States

Little Debbie logo

Little Debbie has an estimated audience of 716,042 people in United States. 63.7% are female, 36.3% are male, average age 36.2. Top regions: Texas, California, Florida. Top brand affinities: Galaxy (chocolate), Delta Sigma Pi, The Verve, Richard Ashcroft, Terry's Chocolate Orange.

The average Little Debbie fan in United States is 36.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Galaxy (chocolate), Delta Sigma Pi, The Verve, with strongest over-indexing on Galaxy (chocolate) (99.76× the country average). Demographically, the Little Debbie audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Little Debbie fans

Demographic split for Little Debbie audience in United States
MetricValue
Female63.7%
Male36.3%
Average age36.2
Estimated audience size716,042

Audience persona

The typical Little Debbie fan in United States is more female, around 36.2 years old, with strong Indulgence tendencies and a notable affinity for Galaxy (chocolate).

Top regions in United States

Top regions ranked by reach for Little Debbie in United States
RegionReachAffinity
Texas64,8201.05×
California50,9590.65×
Florida47,5760.98×
North Carolina30,3901.41×
Georgia29,7001.35×
Tennessee29,5982.06×
New York29,2610.73×
Ohio29,2501.33×
Pennsylvania23,4230.97×
Illinois22,5350.94×
Michigan19,9391.06×
Virginia19,0721.09×
Alabama16,6891.67×
Indiana16,1361.23×
South Carolina15,5041.44×
Kentucky14,2401.59×
Missouri13,8981.2×
Louisiana13,8471.5×
Arizona13,0360.89×
New Jersey12,0250.66×
Oklahoma10,8401.36×
Wisconsin10,7671×
Arkansas10,7001.81×
Maryland10,5550.86×
Massachusetts10,1890.72×
Washington9,9460.69×
Mississippi9,1191.55×
Colorado8,9430.79×
Minnesota8,4380.82×
Iowa6,4121.09×
Oregon6,1510.75×
Kansas5,6971.01×
Nevada5,0950.74×
Connecticut5,0530.7×
West Virginia4,8751.46×
Utah4,7550.74×
Nebraska3,7241.04×
New Mexico2,8390.79×
Idaho2,5740.72×
New Hampshire2,4430.87×
Maine2,1040.82×
Rhode Island1,7800.78×
Delaware1,5570.79×
Hawaii1,4820.48×
Washington, District of Columbia1,4490.67×
South Dakota1,4100.85×
Montana1,2280.62×
North Dakota1,1250.76×
Alaska8450.55×
Vermont8320.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Little Debbie audience
BrandAffinityCategory
Galaxy (chocolate)99.76×Food & Beverages
Delta Sigma Pi377.87×Business & Career
The Verve166.16×Music & Radio
Richard Ashcroft147.6×Music & Radio
Terry's Chocolate Orange53.16×Food & Beverages
Giant Food11.54×Food & Beverages
Costume Quest38.53×Games
Angry Birds POP59.68×Games
Bubble Shooter Game30.54×Games
Butterfinger24.8×Food & Beverages
Cadbury Creme Egg43.52×Food & Beverages
Dinosaur3.63×Pets & Animals
Cute Babies68.4×Kids & Family
1080i1.67×Technology & Electronics
Dillon6.04×Music & Radio
Arthur Christmas10.64×Movies & TV
The Entertainer24.37×Movies & TV
Twitch1.6×Games
Phineas and Ferb4.37×Movies & TV
McKee Foods11.97×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Little Debbie audience
TraitClusterScore
IndulgenceJOY1.98
DIY MentalityTHRILL1.52
Convenience OrientationPREMIUM1.4
Family OrientationCONSERVATISM1.17
CreativityOPEN1.15
Pet OwnershipJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Little Debbie
CountryShare
United States82.1%
Canada2.6%
Germany1.6%

See Little Debbie audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Little Debbie have in United States?

Little Debbie has an estimated audience of 716,042 people in United States, concentrated in Texas and California.

What is the gender split and age of Little Debbie fans?

63.7% of Little Debbie fans are female, 36.3% are male, with an average age of 36.2 years.

Which brands do Little Debbie fans like most?

Little Debbie fans show strongest brand affinity for Galaxy (chocolate) (99.76×), Delta Sigma Pi (377.87×), and The Verve (166.16×) over the country average.

Where do Little Debbie fans live in United States?

Little Debbie fans in United States are most concentrated in Texas (reach 64,820), California (reach 50,959), and Florida (reach 47,576). These three regions account for the largest share of the active audience.

What other brands do Little Debbie fans also like?

Beyond Little Debbie itself, the audience over-indexes on Delta Sigma Pi (377.87×), The Verve (166.16×), Richard Ashcroft (147.6×), and Terry's Chocolate Orange (53.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Little Debbie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.