Dinosaur Audience in United States

Dinosaur logo

Dinosaur has an estimated audience of 13,218,667 people in United States. 58.5% are female, 41.5% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Hibachi, Goop, Google Home, Grinch.

The average Dinosaur fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Hibachi, Goop, with strongest over-indexing on Vocal harmony (26.57× the country average). Demographically, the Dinosaur audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dinosaur fans

Demographic split for Dinosaur audience in United States
MetricValue
Female58.5%
Male41.5%
Average age40.9
Estimated audience size13,218,667

Audience persona

The typical Dinosaur fan in United States is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Dinosaur in United States
RegionReachAffinity
California1,574,6841.08×
Texas1,363,9031.2×
Florida902,3981.01×
New York677,7430.92×
Pennsylvania472,2961.06×
Illinois428,8490.97×
North Carolina420,8531.06×
Ohio410,2001.01×
Georgia402,3920.99×
Michigan363,5721.05×
Virginia315,4240.98×
Arizona306,4561.14×
Tennessee304,5031.15×
New Jersey299,8440.89×
Washington274,0461.03×
Indiana254,8231.06×
Massachusetts246,2970.95×
Maryland242,5311.07×
Missouri217,6651.02×
South Carolina206,4881.04×
Minnesota203,4211.07×
Colorado201,1450.97×
Alabama195,8981.06×
Wisconsin194,5470.98×
Kentucky190,5241.15×
Louisiana182,5781.07×
Oklahoma173,1631.18×
Utah154,9761.31×
Oregon147,8520.98×
Nevada133,0451.04×
Connecticut120,8330.91×
Mississippi117,1671.08×
Arkansas115,3251.06×
Kansas109,6331.05×
Iowa108,8711×
New Mexico81,2621.23×
Idaho66,9581.01×
West Virginia66,8041.09×
Nebraska66,0281×
Hawaii53,1440.94×
Maine41,3960.87×
New Hampshire39,5400.76×
Rhode Island37,6620.9×
Montana32,2230.88×
Delaware29,3560.8×
South Dakota28,8040.94×
Washington, District of Columbia26,3060.66×
Alaska25,4930.9×
North Dakota24,8760.92×
Wyoming18,2310.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dinosaur audience
BrandAffinityCategory
Vocal harmony26.57×Music & Radio
Hibachi11.68×Food & Beverages
Goop7.92×Internet & Social Media
Google Home8.58×Technology & Electronics
Grinch5.25×Movies & TV
Wok8.12×Food & Beverages
Israel2.37×Travel & Leisure
Governor of Michigan8.13×Politics & Society
Nebraska Cornhuskers football3.84×Sports
headspace8.61×Health
Grace Slick8.06×Music & Radio
Cherish (group)9.26×Music & Radio
Home staging4.18×Home & Garden
Ira Glass12.16×Music & Radio
Fairy godmother4.8×Literature
No Escape (1994 film)6.75×Movies & TV
Kikar HaShabbat9.61×News
El Paso County, Colorado7.46×Travel & Leisure
Guitarist (magazine)6.58×Music & Radio
Hipster5.51×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dinosaur audience
TraitClusterScore
ExtroversionTHRILL1.46
Community OrientationOPEN1.09
PatriotismCONSERVATISM1.09
Family OrientationCONSERVATISM1.09
IndividualismJOY1.06
TraditionCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Dinosaur
CountryShare
United States32.4%
United Kingdom7.5%
Japan4.8%

See Dinosaur audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dinosaur have in United States?

Dinosaur has an estimated audience of 13,218,667 people in United States, concentrated in California and Texas.

What is the gender split and age of Dinosaur fans?

58.5% of Dinosaur fans are female, 41.5% are male, with an average age of 40.9 years.

Which brands do Dinosaur fans like most?

Dinosaur fans show strongest brand affinity for Vocal harmony (26.57×), Hibachi (11.68×), and Goop (7.92×) over the country average.

Where do Dinosaur fans live in United States?

Dinosaur fans in United States are most concentrated in California (reach 1,574,684), Texas (reach 1,363,903), and Florida (reach 902,398). These three regions account for the largest share of the active audience.

What other brands do Dinosaur fans also like?

Beyond Dinosaur itself, the audience over-indexes on Hibachi (11.68×), Goop (7.92×), Google Home (8.58×), and Grinch (5.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dinosaur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.