Rascasse Audience Intelligence

Dinosaur Audience in United States

A data profile of the people who buy, follow and care about Dinosaur in United States — modelled from more than twelve digital signal sources. Dinosaur has an estimated audience of 13,218,667 people in United States.

#1788among Topic in United States#72in Pets & Animals

The average Dinosaur fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Paleontology, Jurassic World, Drawing, with strongest over-indexing on Paleontology (9.54× the country average).

Demographically, the Dinosaur audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dinosaur fan in United States is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Paleontology.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dinosaur profile in United States.

Audience size
13.2M
in United States
Gender
58.5%♀
41.5% male
Age
40.9
average years
Country rank
#2686
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dinosaur fans

58.5% are female, 41.5% are male, average age 40.9.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Dinosaur audience in United States
MetricValue
Female58.5%
Male41.5%
Average age40.9
Estimated audience size13,218,667
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Dinosaur audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3921%
40-4918%
50+25%
Fig. 04

Worldwide distribution

32.3%

of the worldwide Dinosaur audience comes from United States.

Worldwide audience distribution share by country for Dinosaur
CountryShare
United States32.3%
United Kingdom7.5%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dinosaur audience in United States is strongest.

Fig. 05

Top regions by affinity

Dinosaur fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.31×
02New Mexico~80K1.27×
03Oklahoma~200K1.19×
04Kentucky~200K1.18×
05West Virginia~70K1.14×
06Texas~1.5M1.13×
07Mississippi~100K1.13×
08Arizona~300K1.12×
09Arkansas~100K1.11×
10Tennessee~300K1.10×
11Louisiana~200K1.07×
12Alabama~200K1.06×
13Indiana~300K1.05×
14Kansas~100K1.05×
15California~1.5M1.04×
16Pennsylvania~500K1.04×
17Idaho~70K1.04×
18North Carolina~400K1.03×
19Minnesota~200K1.03×
20South Dakota~30K1.03×
21Missouri~200K1.02×
22South Carolina~200K1.02×
23Nevada~100K1.02×
24Nebraska~70K1.02×
25Wyoming~20K1.02×
26Maryland~200K1.01×
27Alaska~30K1.01×
28North Dakota~30K1.01×
29Ohio~400K1.00×
30Michigan~300K1.00×
31Washington~300K0.99×
32Iowa~100K0.99×
33Georgia~400K0.97×
34Colorado~200K0.97×
35Hawaii~50K0.97×
36Virginia~300K0.96×
37Wisconsin~200K0.96×
38Connecticut~100K0.95×
39Florida~800K0.94×
40Oregon~100K0.94×
41Illinois~400K0.93×
42Montana~30K0.93×
43Massachusetts~200K0.90×
44Rhode Island~40K0.90×
45New York~600K0.88×
46Maine~40K0.87×
47New Jersey~300K0.86×
48Delaware~30K0.83×
49New Hampshire~40K0.77×
50Washington, District of Columbia~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Dinosaur, United States
0.64×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dinosaur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dinosaur audience
#·InterestCategoryAffinity×
01PaleontologyHealth9.54×
02Jurassic WorldMovies & TV5.42×
03Vincent D'OnofrioMovies & TV5.28×
04Jeff GoldblumMovies & TV4.14×
05Diaper bagKids & Family1.95×
06FandomLiterature1.88×
07LegoKids & Family1.87×
08LibraryLiterature1.79×
09DemocracyPolitics & Society1.74×
10Board gamesGames1.71×
11MetaphysicsBusiness & Career1.70×
12Movie theaterMovies & TV1.70×
13Talk radioMusic & Radio1.63×
14DonationBusiness & Career1.58×
15Ace HardwareHome & Garden1.57×
16Diane KeatonMovies & TV1.57×
17GeneticsKids & Family1.56×
18Made in USABusiness & Career1.56×
19DrawingHome & Garden1.53×
20PokémonGames1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dinosaur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dinosaur audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
ExtroversionTHRILL1.28×
Community OrientationOPEN1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dinosaur audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.84×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dinosaur have in United States?

Dinosaur has an estimated audience of 13,218,667 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dinosaur fans?

58.5% of Dinosaur fans are female, 41.5% are male, with an average age of 40.9 years.

03

Which brands do Dinosaur fans like most?

Dinosaur fans show strongest brand affinity for Paleontology (9.54×), Jurassic World (5.42×), and Drawing (1.53×) over the country average.

04

Where do Dinosaur fans live in United States?

Dinosaur fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Dinosaur fans also like?

Beyond Dinosaur itself, the audience over-indexes on Jurassic World (5.42×), Drawing (1.53×), Genetics (1.56×), and Fandom (1.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dinosaur audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dinosaur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →