Dinosaur Audience in United States

Dinosaur has an estimated audience of 13,218,667 people in United States. 58.5% are female, 41.5% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Autism Awareness, Diabetes mellitus awareness, Google Maps, Thingiverse.

The average Dinosaur fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Capital One (8.81× the country average). Demographically, the Dinosaur audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dinosaur fans

Demographic split for Dinosaur audience in United States
MetricValue
Female58.5%
Male41.5%
Average age40.9
Estimated audience size13,218,667

Audience persona

The typical Dinosaur fan in United States is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Dinosaur in United States
RegionReachAffinity
California1,574,6841.08×
Texas1,363,9031.2×
Florida902,3981.01×
New York677,7430.92×
Pennsylvania472,2961.06×
Illinois428,8490.97×
North Carolina420,8531.06×
Ohio410,2001.01×
Georgia402,3920.99×
Michigan363,5721.05×
Virginia315,4240.98×
Arizona306,4561.14×
Tennessee304,5031.15×
New Jersey299,8440.89×
Washington274,0461.03×
Indiana254,8231.06×
Massachusetts246,2970.95×
Maryland242,5311.07×
Missouri217,6651.02×
South Carolina206,4881.04×
Minnesota203,4211.07×
Colorado201,1450.97×
Alabama195,8981.06×
Wisconsin194,5470.98×
Kentucky190,5241.15×
Louisiana182,5781.07×
Oklahoma173,1631.18×
Utah154,9761.31×
Oregon147,8520.98×
Nevada133,0451.04×
Connecticut120,8330.91×
Mississippi117,1671.08×
Arkansas115,3251.06×
Kansas109,6331.05×
Iowa108,8711×
New Mexico81,2621.23×
Idaho66,9581.01×
West Virginia66,8041.09×
Nebraska66,0281×
Hawaii53,1440.94×
Maine41,3960.87×
New Hampshire39,5400.76×
Rhode Island37,6620.9×
Montana32,2230.88×
Delaware29,3560.8×
South Dakota28,8040.94×
Washington, District of Columbia26,3060.66×
Alaska25,4930.9×
North Dakota24,8760.92×
Wyoming18,2310.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dinosaur audience
BrandAffinityCategory
Capital One8.81×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Maps7.15×Internet & Social Media
Thingiverse26.57×Arts & Culture
Bryce Dallas Howard18.21×Movies & TV
Beetlejuice7.02×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
AccuWeather8.65×Home & Garden
Indeed.com5.52×Business & Career
Diane Keaton8.05×Movies & TV
CarGurus7.3×Cars & Mobility
Billy Bob Thornton10.61×Movies & TV
Bruce Willis8.75×Movies & TV
Circle K8.23×Shopping
DeviantArt8.17×Internet & Social Media
Google News6.54×News
Income tax13.19×Business & Career
Matthew McConaughey9.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dinosaur audience
TraitClusterScore
ExtroversionTHRILL1.46
Community OrientationOPEN1.09
PatriotismCONSERVATISM1.09
Family OrientationCONSERVATISM1.09
IndividualismJOY1.06
TraditionCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Dinosaur
CountryShare
United States32.4%
United Kingdom7.5%
Japan4.8%

See Dinosaur audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dinosaur have in United States?

Dinosaur has an estimated audience of 13,218,667 people in United States, concentrated in California and Texas.

What is the gender split and age of Dinosaur fans?

58.5% of Dinosaur fans are female, 41.5% are male, with an average age of 40.9 years.

Which brands do Dinosaur fans like most?

Dinosaur fans show strongest brand affinity for Capital One (8.81×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Dinosaur fans live in United States?

Dinosaur fans in United States are most concentrated in California (reach 1,574,684), Texas (reach 1,363,903), and Florida (reach 902,398). These three regions account for the largest share of the active audience.

What other brands do Dinosaur fans also like?

Beyond Dinosaur itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Google Maps (7.15×), and Thingiverse (26.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dinosaur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.