Dinosaur Audience in Germany
Dinosaur has an estimated audience of 800,935 people in Germany. 51.9% are female, 48.1% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Saving, Dog breed, Stradivarius, Este, Veneto.
The average Dinosaur fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Saving, Dog breed, with strongest over-indexing on Rossmann (1.57× the country average). Demographically, the Dinosaur audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dinosaur fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 36.7 |
| Estimated audience size | 800,935 |
Audience persona
The typical Dinosaur fan in Germany is balanced, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,463 | 0.98× |
| Bayern | 127,017 | 0.99× |
| Baden-Württemberg | 104,851 | 0.96× |
| Niedersachsen | 80,637 | 1.04× |
| Hessen | 72,996 | 1.2× |
| Sachsen | 47,664 | 1.21× |
| Rheinland-Pfalz | 39,889 | 0.99× |
| Berlin | 36,277 | 1.01× |
| Brandenburg | 30,428 | 1.22× |
| Schleswig-Holstein | 27,600 | 0.96× |
| Thüringen | 19,268 | 0.94× |
| Sachsen-Anhalt | 18,319 | 0.88× |
| Mecklenburg-Vorpommern | 15,939 | 1.04× |
| Hamburg | 15,648 | 0.86× |
| Saarland | 8,852 | 0.9× |
| Bremen | 5,470 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.57× | Shopping |
| Saving | 2.56× | Business & Career |
| Dog breed | 1.55× | Pets & Animals |
| Stradivarius | 1.97× | Shopping |
| Este, Veneto | 2.4× | Travel & Leisure |
| Urban horticulture | 1.7× | Home & Garden |
| KLIX (AM) | 2.32× | Music & Radio |
| Škoda Kodiaq | 1.73× | Cars & Mobility |
| Mustard seed | 7.44× | Food & Beverages |
| Hypertext | 1.79× | Technology & Electronics |
| Google Photos | 1.72× | Technology & Electronics |
| Huck (magazine) | 4.83× | Internet & Social Media |
| Keeper (password manager) | 2.06× | Technology & Electronics |
| Solo climbing | 1.87× | Sports |
| Golem | 1.51× | Technology & Electronics |
| This Is Spinal Tap | 5.98× | Movies & TV |
| Pleural effusion | 1.53× | Health |
| Steampunk | 1.65× | Fashion & Accessoires |
| Emperor Entertainment Group | 1.53× | Business & Career |
| Glashütte | 1.76× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.4 |
| Indulgence | JOY | 1.23 |
| Family Orientation | CONSERVATISM | 1.23 |
| Extroversion | THRILL | 1.2 |
| DIY Mentality | THRILL | 1.2 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| United Kingdom | 7.5% |
| Japan | 4.8% |
See Dinosaur audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dinosaur have in Germany?
Dinosaur has an estimated audience of 800,935 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dinosaur fans?
51.9% of Dinosaur fans are female, 48.1% are male, with an average age of 36.7 years.
Which brands do Dinosaur fans like most?
Dinosaur fans show strongest brand affinity for Rossmann (1.57×), Saving (2.56×), and Dog breed (1.55×) over the country average.
Where do Dinosaur fans live in Germany?
Dinosaur fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,463), Bayern (reach 127,017), and Baden-Württemberg (reach 104,851). These three regions account for the largest share of the active audience.
What other brands do Dinosaur fans also like?
Beyond Dinosaur itself, the audience over-indexes on Saving (2.56×), Dog breed (1.55×), Stradivarius (1.97×), and Este, Veneto (2.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dinosaur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.