Dinosaur Audience in Germany

Dinosaur has an estimated audience of 800,935 people in Germany. 51.9% are female, 48.1% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jurassic World, Harry Potter, Paleontology, Tagesschau, Pets.

The average Dinosaur fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jurassic World, Harry Potter, Paleontology, with strongest over-indexing on Jurassic World (9.33× the country average). Demographically, the Dinosaur audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dinosaur fans

Demographic split for Dinosaur audience in Germany
MetricValue
Female51.9%
Male48.1%
Average age36.7
Estimated audience size800,935

Audience persona

The typical Dinosaur fan in Germany is balanced, around 36.7 years old, with strong Pet Ownership tendencies and a notable affinity for Jurassic World.

Top regions in Germany

Top regions ranked by reach for Dinosaur in Germany
RegionReachAffinity
Nordrhein-Westfalen172,4630.98×
Bayern127,0170.99×
Baden-Württemberg104,8510.96×
Niedersachsen80,6371.04×
Hessen72,9961.2×
Sachsen47,6641.21×
Rheinland-Pfalz39,8890.99×
Berlin36,2771.01×
Brandenburg30,4281.22×
Schleswig-Holstein27,6000.96×
Thüringen19,2680.94×
Sachsen-Anhalt18,3190.88×
Mecklenburg-Vorpommern15,9391.04×
Hamburg15,6480.86×
Saarland8,8520.9×
Bremen5,4700.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dinosaur audience
BrandAffinityCategory
Jurassic World9.33×Movies & TV
Harry Potter1.94×Movies & TV
Paleontology8.63×Health
Tagesschau1.9×Movies & TV
Pets1.69×Pets & Animals
Superman2.61×Movies & TV
Family1.75×Kids & Family
Jeff Goldblum11.57×Movies & TV
Vacations2.28×Travel & Leisure
Beetlejuice3.72×Movies & TV
Game of Thrones2.23×Movies & TV
Spiegel Online1.57×News
Lego2.39×Kids & Family
German language1.97×Politics & Society
Westdeutscher Rundfunk2.55×Movies & TV
Batman1.77×Movies & TV
Dune3.07×Movies & TV
Immowelt1.94×Home & Garden
Child development2.25×Business & Career
Twitch1.99×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dinosaur audience
TraitClusterScore
Pet OwnershipJOY1.4
IndulgenceJOY1.23
Family OrientationCONSERVATISM1.23
ExtroversionTHRILL1.2
DIY MentalityTHRILL1.2
Sports ActivityPOWER1.18

Worldwide distribution

Worldwide audience distribution share by country for Dinosaur
CountryShare
United States32.4%
United Kingdom7.5%
Japan4.8%

See Dinosaur audiences in other countries

More Pets & Animals audiences in Germany

Frequently asked questions

How many fans does Dinosaur have in Germany?

Dinosaur has an estimated audience of 800,935 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Dinosaur fans?

51.9% of Dinosaur fans are female, 48.1% are male, with an average age of 36.7 years.

Which brands do Dinosaur fans like most?

Dinosaur fans show strongest brand affinity for Jurassic World (9.33×), Harry Potter (1.94×), and Paleontology (8.63×) over the country average.

Where do Dinosaur fans live in Germany?

Dinosaur fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,463), Bayern (reach 127,017), and Baden-Württemberg (reach 104,851). These three regions account for the largest share of the active audience.

What other brands do Dinosaur fans also like?

Beyond Dinosaur itself, the audience over-indexes on Harry Potter (1.94×), Paleontology (8.63×), Tagesschau (1.9×), and Pets (1.69×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dinosaur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.