Teddy bear Audience in Germany
Teddy bear has an estimated audience of 1,811,057 people in Germany. 75.0% are female, 25.0% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Disneyland Resort, Toddler, Fairy tale, Drop shipping, Plush.
The average Teddy bear fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Disneyland Resort, Toddler, Fairy tale, with strongest over-indexing on Disneyland Resort (25.15× the country average). Demographically, the Teddy bear audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Teddy bear fans
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 35.3 |
| Estimated audience size | 1,811,057 |
Audience persona
The typical Teddy bear fan in Germany is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Disneyland Resort.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 491,407 | 1.24× |
| Bayern | 312,367 | 1.07× |
| Baden-Württemberg | 297,314 | 1.2× |
| Niedersachsen | 198,744 | 1.13× |
| Hessen | 138,243 | 1× |
| Rheinland-Pfalz | 98,680 | 1.09× |
| Berlin | 75,956 | 0.94× |
| Schleswig-Holstein | 64,353 | 0.99× |
| Sachsen | 57,479 | 0.65× |
| Brandenburg | 55,420 | 0.99× |
| Thüringen | 51,981 | 1.13× |
| Sachsen-Anhalt | 45,768 | 0.98× |
| Hamburg | 41,630 | 1.02× |
| Mecklenburg-Vorpommern | 31,745 | 0.92× |
| Bremen | 16,237 | 1.05× |
| Saarland | 13,744 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Disneyland Resort | 25.15× | Travel & Leisure |
| Toddler | 5.11× | Kids & Family |
| Fairy tale | 5.43× | Literature |
| Drop shipping | 4.49× | Shopping |
| Plush | 21.87× | Home & Garden |
| Baby food | 4.83× | Kids & Family |
| Rapunzel (Disney) | 14.48× | Movies & TV |
| Infant bodysuit | 6.26× | Kids & Family |
| Middle school | 6.47× | Business & Career |
| Disney California Adventure | 29.23× | Travel & Leisure |
| Cuteness | 7.52× | Beauty & Wellness |
| Pre-kindergarten | 5.15× | Kids & Family |
| Child development | 4.35× | Business & Career |
| Snow White | 9.05× | Movies & TV |
| Lego | 3.97× | Kids & Family |
| Ernsting's family | 4.31× | Shopping |
| Arts and music | 1.74× | Arts & Culture |
| Infant bed | 6.25× | Home & Garden |
| Parental leave | 5.51× | Kids & Family |
| Tokyo Disney Resort | 27.49× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.64 |
| Family Orientation | CONSERVATISM | 1.61 |
| DIY Mentality | THRILL | 1.6 |
| Creativity | OPEN | 1.56 |
| Convenience Orientation | PREMIUM | 1.45 |
| Individualism | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Japan | 20.8% |
| United Kingdom | 5.3% |
See Teddy bear audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Teddy bear have in Germany?
Teddy bear has an estimated audience of 1,811,057 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Teddy bear fans?
75.0% of Teddy bear fans are female, 25.0% are male, with an average age of 35.3 years.
Which brands do Teddy bear fans like most?
Teddy bear fans show strongest brand affinity for Disneyland Resort (25.15×), Toddler (5.11×), and Fairy tale (5.43×) over the country average.
Where do Teddy bear fans live in Germany?
Teddy bear fans in Germany are most concentrated in Nordrhein-Westfalen (reach 491,407), Bayern (reach 312,367), and Baden-Württemberg (reach 297,314). These three regions account for the largest share of the active audience.
What other brands do Teddy bear fans also like?
Beyond Teddy bear itself, the audience over-indexes on Toddler (5.11×), Fairy tale (5.43×), Drop shipping (4.49×), and Plush (21.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Teddy bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.