Rascasse Audience Intelligence

Teddy bear Audience in Germany

A data profile of the people who buy, follow and care about Teddy bear in Germany — modelled from more than twelve digital signal sources. Teddy bear has an estimated audience of 1,811,057 people in Germany.

#2106among Topic in Germany#113in Kids & Family

The average Teddy bear fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Disneyland Resort, Toddler, Fairy tale, with strongest over-indexing on Disneyland Resort (25.15× the country average).

Demographically, the Teddy bear audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Pet Ownership, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Teddy bear fan in Germany is more female, around 35.3 years old, with strong Pet Ownership tendencies and a notable affinity for Disneyland Resort.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Teddy bear profile in Germany.

Audience size
1.8M
in Germany
Gender
75.0%♀
25.0% male
Age
35.3
average years
Country rank
#3723
Topic in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Teddy bear fans

75.0% are female, 25.0% are male, average age 35.3.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Teddy bear audience in Germany
MetricValue
Female75.0%
Male25.0%
Average age35.3
Estimated audience size1,811,057
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Teddy bear audience in Germany
Age bracketShare%
16-1924%
20-2925%
30-3924%
40-4916%
50+11%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Teddy bear audience comes from Germany.

Worldwide audience distribution share by country for Teddy bear
CountryShare
United States24.1%
Japan20.8%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Teddy bear audience in Germany is strongest.

Fig. 05

Top regions by affinity

Teddy bear fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.21×
02Baden-Württemberg~300K1.17×
03Niedersachsen~200K1.10×
04Bremen~20K1.09×
05Hessen~100K1.08×
06Rheinland-Pfalz~100K1.08×
07Thüringen~50K1.08×
08Bayern~300K1.05×
09Hamburg~40K1.04×
10Berlin~80K0.98×
11Schleswig-Holstein~60K0.98×
12Sachsen-Anhalt~50K0.97×
13Brandenburg~50K0.96×
14Mecklenburg-Vorpommern~30K0.92×
15Saarland~20K0.77×
16Sachsen~60K0.71×
Fig. 06

Affinity by region

Affinity by region — Teddy bear, Germany
0.71×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Teddy bear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Teddy bear audience
#·InterestCategoryAffinity×
01Disney California AdventureTravel & Leisure29.23×
02Tokyo Disney ResortTravel & Leisure27.49×
03Disneyland ResortTravel & Leisure25.15×
04PlushHome & Garden21.87×
05Rapunzel (Disney)Movies & TV14.48×
06CutenessBeauty & Wellness7.52×
07Middle schoolBusiness & Career6.47×
08Infant bodysuitKids & Family6.26×
09Infant bedHome & Garden6.25×
10Parental leaveKids & Family5.51×
11Fairy taleLiterature5.43×
12Pre-kindergartenKids & Family5.15×
13ToddlerKids & Family5.11×
14Baby foodKids & Family4.83×
15Drop shippingShopping4.49×
16Child developmentBusiness & Career4.35×
17Ernsting's familyShopping4.31×
18LegoKids & Family3.97×
19ChildhoodKids & Family2.93×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Teddy bear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Teddy bear audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.97×
Family OrientationCONSERVATISM1.71×
CreativityOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Teddy bear audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
PatriotismCONSERVATISM0.89×
Risk AppetiteTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Teddy bear have in Germany?

Teddy bear has an estimated audience of 1,811,057 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Teddy bear fans?

75.0% of Teddy bear fans are female, 25.0% are male, with an average age of 35.3 years.

03

Which brands do Teddy bear fans like most?

Teddy bear fans show strongest brand affinity for Disneyland Resort (25.15×), Toddler (5.11×), and Fairy tale (5.43×) over the country average.

04

Where do Teddy bear fans live in Germany?

Teddy bear fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Teddy bear fans also like?

Beyond Teddy bear itself, the audience over-indexes on Toddler (5.11×), Fairy tale (5.43×), Drop shipping (4.49×), and Plush (21.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Teddy bear audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Teddy bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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