Rascasse Audience Intelligence

Teddy bear Audience in United States

A data profile of the people who buy, follow and care about Teddy bear in United States — modelled from more than twelve digital signal sources. Teddy bear has an estimated audience of 10,478,393 people in United States.

#2202among Topic in United States#99in Kids & Family

The average Teddy bear fan in United States is 31.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Stuffed toy, Sprayground, Harry Potter, with strongest over-indexing on Stuffed toy (9.39× the country average).

Demographically, the Teddy bear audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Teddy bear fan in United States is more female, around 31.9 years old, with strong Pet Ownership tendencies and a notable affinity for Stuffed toy.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Teddy bear profile in United States.

Audience size
10.5M
in United States
Gender
71.6%♀
28.4% male
Age
31.9
average years
Country rank
#3419
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Teddy bear fans

71.6% are female, 28.4% are male, average age 31.9.

Fig. 02

Gender split

71.6%
Female
28.4%
Male
Demographic split for Teddy bear audience in United States
MetricValue
Female71.6%
Male28.4%
Average age31.9
Estimated audience size10,478,393
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Teddy bear audience in United States
Age bracketShare%
16-1940%
20-2923%
30-3916%
40-4912%
50+10%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Teddy bear audience comes from United States.

Worldwide audience distribution share by country for Teddy bear
CountryShare
United States24.1%
Japan20.8%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Teddy bear audience in United States is strongest.

Fig. 05

Top regions by affinity

Teddy bear fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~400K1.27×
02Texas~1M1.20×
03Indiana~200K1.14×
04California~1.5M1.13×
05Oklahoma~100K1.12×
06Kentucky~100K1.11×
07Mississippi~100K1.10×
08New Mexico~60K1.10×
09Georgia~300K1.08×
10Arizona~200K1.07×
11Pennsylvania~400K1.06×
12Louisiana~100K1.06×
13Utah~100K1.06×
14Nebraska~60K1.06×
15West Virginia~50K1.06×
16Michigan~300K1.05×
17Colorado~200K1.05×
18Alabama~200K1.05×
19Arkansas~90K1.05×
20Kansas~90K1.05×
21Idaho~60K1.05×
22Ohio~300K1.04×
23New Jersey~300K1.04×
24North Carolina~300K1.03×
25Virginia~300K1.03×
26Tennessee~200K1.03×
27South Dakota~20K1.02×
28New York~600K1.01×
29Florida~700K1.00×
30Wisconsin~200K1.00×
31Nevada~100K1.00×
32Iowa~90K1.00×
33North Dakota~20K1.00×
34Missouri~200K0.99×
35South Carolina~200K0.99×
36Maryland~200K0.97×
37Wyoming~20K0.97×
38Connecticut~100K0.96×
39Washington~200K0.95×
40Minnesota~100K0.95×
41Hawaii~40K0.94×
42Massachusetts~200K0.92×
43Montana~30K0.92×
44Oregon~100K0.91×
45Delaware~30K0.90×
46Rhode Island~30K0.87×
47New Hampshire~30K0.83×
48Alaska~20K0.83×
49Maine~30K0.80×
50Washington, District of Columbia~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Teddy bear, United States
0.72×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Teddy bear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Teddy bear audience
#·InterestCategoryAffinity×
01RilakkumaLiterature12.39×
02SpraygroundFashion & Accessoires11.01×
03Stuffed toyKids & Family9.39×
04Build-A-Bear WorkshopKids & Family7.82×
05SanrioBusiness & Career5.67×
06Boot BarnFashion & Accessoires4.21×
07Stitch!Movies & TV4.18×
08BarbieMovies & TV3.04×
09LegoKids & Family2.20×
10BeetlejuiceMovies & TV2.14×
11DollKids & Family2.12×
12TwitchGames2.11×
13Spirit HalloweenKids & Family2.10×
14ChildbirthKids & Family2.03×
15Harry PotterMovies & TV1.90×
16OffspringHome & Garden1.90×
17GodzillaMovies & TV1.79×
18ArtistMusic & Radio1.64×
19ChristmasKids & Family1.59×
20KPop Demon HuntersMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Teddy bear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Teddy bear audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.26×
ExtroversionTHRILL1.20×
IndividualismJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Teddy bear audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.80×
Need for SecurityCONSERVATISM0.84×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Teddy bear have in United States?

Teddy bear has an estimated audience of 10,478,393 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Teddy bear fans?

71.6% of Teddy bear fans are female, 28.4% are male, with an average age of 31.9 years.

03

Which brands do Teddy bear fans like most?

Teddy bear fans show strongest brand affinity for Stuffed toy (9.39×), Sprayground (11.01×), and Harry Potter (1.9×) over the country average.

04

Where do Teddy bear fans live in United States?

Teddy bear fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Teddy bear fans also like?

Beyond Teddy bear itself, the audience over-indexes on Sprayground (11.01×), Harry Potter (1.9×), Barbie (3.04×), and Boot Barn (4.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Teddy bear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Teddy bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →