Teddy bear Audience in United States

Teddy bear logo

Teddy bear has an estimated audience of 10,478,393 people in United States. 71.6% are female, 28.4% are male, average age 31.9. Top regions: California, Texas, Florida. Top brand affinities: Stuffed toy, Sprayground, Harry Potter, Barbie, Beetlejuice.

The average Teddy bear fan in United States is 31.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stuffed toy, Sprayground, Harry Potter, with strongest over-indexing on Stuffed toy (9.39× the country average). Demographically, the Teddy bear audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Teddy bear fans

Demographic split for Teddy bear audience in United States
MetricValue
Female71.6%
Male28.4%
Average age31.9
Estimated audience size10,478,393

Audience persona

The typical Teddy bear fan in United States is more female, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Stuffed toy.

Top regions in United States

Top regions ranked by reach for Teddy bear in United States
RegionReachAffinity
California1,305,9281.13×
Texas1,045,9911.16×
Florida714,7981.01×
New York600,8181.03×
Illinois480,4411.38×
Pennsylvania365,1061.03×
Georgia343,7731.06×
Ohio333,2561.03×
North Carolina323,1651.02×
Michigan296,6691.08×
New Jersey260,7580.98×
Virginia255,1491×
Tennessee226,2101.08×
Arizona224,3781.05×
Indiana217,7071.14×
Washington205,5540.98×
Colorado198,3541.2×
Massachusetts187,8810.91×
Maryland172,5360.96×
Missouri171,8171.02×
Wisconsin160,6311.02×
Minnesota150,8541×
Alabama146,3551×
South Carolina141,8770.9×
Louisiana140,9181.04×
Kentucky139,2791.06×
Oklahoma133,2351.15×
Oregon115,7800.96×
Nevada103,7081.02×
Connecticut98,5750.94×
Utah96,0651.02×
Iowa91,1481.06×
Arkansas90,3471.05×
Mississippi90,2521.05×
Kansas86,1641.04×
New Mexico59,8011.14×
Idaho57,2801.09×
Nebraska52,8331.01×
West Virginia51,3671.05×
Hawaii43,7100.97×
New Hampshire31,7930.77×
Maine29,4780.79×
Montana28,6140.98×
Rhode Island25,7360.77×
Delaware24,5150.85×
South Dakota22,9380.95×
Washington, District of Columbia22,8110.72×
North Dakota19,8520.92×
Wyoming15,7781.02×
Alaska15,2940.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Teddy bear audience
BrandAffinityCategory
Stuffed toy9.39×Kids & Family
Sprayground11.01×Fashion & Accessoires
Harry Potter1.9×Movies & TV
Barbie3.04×Movies & TV
Beetlejuice2.14×Movies & TV
Boot Barn4.21×Fashion & Accessoires
Build-A-Bear Workshop7.82×Kids & Family
Christmas1.59×Kids & Family
Childbirth2.03×Kids & Family
Stitch!4.18×Movies & TV
Twitch2.11×Games
Offspring1.9×Home & Garden
KPop Demon Hunters1.56×Movies & TV
Godzilla1.79×Movies & TV
Spirit Halloween2.1×Kids & Family
Sanrio5.67×Business & Career
Rilakkuma12.39×Literature
Scooby-Doo1.78×Movies & TV
Doll2.12×Kids & Family
Artist1.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Teddy bear audience
TraitClusterScore
Luxury OrientationPREMIUM3.55
ExtroversionTHRILL1.62
CreativityOPEN1.25
Urban LifestyleOPEN1.25
MindfulnessBALANCE1.22
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Teddy bear
CountryShare
United States24.1%
Japan20.8%
United Kingdom5.3%

See Teddy bear audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Teddy bear have in United States?

Teddy bear has an estimated audience of 10,478,393 people in United States, concentrated in California and Texas.

What is the gender split and age of Teddy bear fans?

71.6% of Teddy bear fans are female, 28.4% are male, with an average age of 31.9 years.

Which brands do Teddy bear fans like most?

Teddy bear fans show strongest brand affinity for Stuffed toy (9.39×), Sprayground (11.01×), and Harry Potter (1.9×) over the country average.

Where do Teddy bear fans live in United States?

Teddy bear fans in United States are most concentrated in California (reach 1,305,928), Texas (reach 1,045,991), and Florida (reach 714,798). These three regions account for the largest share of the active audience.

What other brands do Teddy bear fans also like?

Beyond Teddy bear itself, the audience over-indexes on Sprayground (11.01×), Harry Potter (1.9×), Barbie (3.04×), and Beetlejuice (2.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Teddy bear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.