Build-A-Bear Workshop Audience in United States

Build-A-Bear Workshop logo

Build-A-Bear Workshop has an estimated audience of 2,665,617 people in United States. 82.1% are female, 17.9% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Teddy bear, Reborn!, Spirit Halloween, Stitch!, Coop.

The average Build-A-Bear Workshop fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Teddy bear, Reborn!, Spirit Halloween, with strongest over-indexing on Teddy bear (16.4× the country average). Demographically, the Build-A-Bear Workshop audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Build-A-Bear Workshop fans

Demographic split for Build-A-Bear Workshop audience in United States
MetricValue
Female82.1%
Male17.9%
Average age33.6
Estimated audience size2,665,617

Audience persona

The typical Build-A-Bear Workshop fan in United States is more female, around 33.6 years old, with strong Extroversion tendencies and a notable affinity for Teddy bear.

Top regions in United States

Top regions ranked by reach for Build-A-Bear Workshop in United States
RegionReachAffinity
California337,0711.15×
Texas317,2481.38×
Florida203,2261.13×
New York176,1181.18×
Ohio116,3891.42×
Illinois112,3951.27×
Pennsylvania99,8431.11×
Georgia86,6071.05×
North Carolina85,9021.07×
Michigan72,5511.04×
Virginia71,0981.1×
Tennessee68,6911.28×
Arizona68,5211.26×
Indiana66,9451.37×
New Jersey66,8820.99×
Missouri61,3771.43×
Washington52,4330.98×
Colorado51,9741.24×
Massachusetts48,9980.93×
South Carolina46,5221.16×
Maryland46,0751.01×
Kentucky44,6691.34×
Wisconsin40,6891.01×
Alabama38,7841.04×
Utah33,7941.42×
Nevada33,2211.29×
Oklahoma32,0991.08×
Minnesota31,3490.82×
Louisiana31,0360.9×
Oregon30,3070.99×
Connecticut24,8800.93×
Arkansas23,0841.05×
Kansas21,8051.04×
Iowa20,8390.95×
Mississippi18,8370.86×
West Virginia15,3171.23×
Idaho13,7051.03×
New Mexico12,5710.94×
Nebraska11,8480.89×
New Hampshire10,7791.03×
Rhode Island8,2870.98×
Delaware7,7721.06×
Maine7,2760.76×
Montana4,5940.62×
Washington, District of Columbia4,5340.57×
Hawaii4,4480.39×
South Dakota4,2480.69×
North Dakota3,4300.63×
Vermont2,4420.52×
Alaska2,4380.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Build-A-Bear Workshop audience
BrandAffinityCategory
Teddy bear16.4×Kids & Family
Reborn!57.86×Literature
Spirit Halloween7.56×Kids & Family
Stitch!12.79×Movies & TV
Coop31.86×Food & Beverages
Baby Alive58.65×Kids & Family
Superman2.51×Movies & TV
Harry Potter3.2×Movies & TV
Route One50.27×Fashion & Accessoires
Clue (film)13.35×Movies & TV
Five Below4.04×Shopping
Far East46.66×Travel & Leisure
Old Navy2.57×Fashion & Accessoires
Beetlejuice3.13×Movies & TV
Cinnamoroll13.88×Movies & TV
Movies1.51×Movies & TV
Kohl's2.32×Shopping
Barbie3.74×Movies & TV
Pete Carroll11.2×Sports
Boiler Room (film)24.27×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Build-A-Bear Workshop audience
TraitClusterScore
ExtroversionTHRILL1.57
Price SensitivityPREMIUM1.44
Convenience OrientationPREMIUM1.37
CreativityOPEN1.36
Social Media UsageJOY1.18
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Build-A-Bear Workshop
CountryShare
United States62.0%
United Kingdom13.6%
Germany2.8%

See Build-A-Bear Workshop audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Build-A-Bear Workshop have in United States?

Build-A-Bear Workshop has an estimated audience of 2,665,617 people in United States, concentrated in California and Texas.

What is the gender split and age of Build-A-Bear Workshop fans?

82.1% of Build-A-Bear Workshop fans are female, 17.9% are male, with an average age of 33.6 years.

Which brands do Build-A-Bear Workshop fans like most?

Build-A-Bear Workshop fans show strongest brand affinity for Teddy bear (16.4×), Reborn! (57.86×), and Spirit Halloween (7.56×) over the country average.

Where do Build-A-Bear Workshop fans live in United States?

Build-A-Bear Workshop fans in United States are most concentrated in California (reach 337,071), Texas (reach 317,248), and Florida (reach 203,226). These three regions account for the largest share of the active audience.

What other brands do Build-A-Bear Workshop fans also like?

Beyond Build-A-Bear Workshop itself, the audience over-indexes on Reborn! (57.86×), Spirit Halloween (7.56×), Stitch! (12.79×), and Coop (31.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Build-A-Bear Workshop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.