Baby Alive Audience in United States

Baby Alive has an estimated audience of 265,412 people in United States. 58.9% are female, 41.1% are male, average age 32.9. Top regions: Texas, California, Florida. Top brand affinities: 2 Guns, Reborn!, Clue (film), Fishdom, The Help (film).

The average Baby Alive fan in United States is 32.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include 2 Guns, Reborn!, Clue (film), with strongest over-indexing on 2 Guns (408.61× the country average). Demographically, the Baby Alive audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Baby Alive fans

Demographic split for Baby Alive audience in United States
MetricValue
Female58.9%
Male41.1%
Average age32.9
Estimated audience size265,412

Audience persona

The typical Baby Alive fan in United States is more female, around 32.9 years old, with strong Luxury Orientation tendencies and a notable affinity for 2 Guns.

Top regions in United States

Top regions ranked by reach for Baby Alive in United States
RegionReachAffinity
Texas23,7981.04×
California22,8060.78×
Florida20,4571.14×
New York15,4561.04×
Pennsylvania12,1771.36×
Georgia10,7421.31×
Ohio10,4211.27×
North Carolina10,1711.27×
Illinois9,5071.08×
Michigan8,8871.28×
New Jersey7,8141.16×
Virginia6,9761.08×
Tennessee6,5891.24×
Indiana5,8081.2×
South Carolina5,6501.41×
Alabama5,4391.47×
Louisiana5,2061.52×
Maryland5,0111.1×
Missouri4,8091.12×
Kentucky4,6271.39×
Massachusetts4,6200.88×
Arizona4,2810.79×
Mississippi3,6571.67×
Oklahoma3,4641.18×
Wisconsin3,4200.86×
Washington3,3980.64×
Minnesota3,1370.82×
Connecticut2,8241.06×
Arkansas2,7081.24×
Colorado2,6590.64×
Iowa2,2071.01×
Nevada1,9390.76×
Kansas1,9080.91×
West Virginia1,8611.51×
Oregon1,8400.6×
Utah1,7050.72×
Nebraska1,2580.94×
New Hampshire9830.94×
New Mexico9160.69×
Delaware8951.22×
Maine8600.9×
Idaho8460.64×
Rhode Island8441×
Washington, District of Columbia7030.88×
Hawaii5900.52×
North Dakota4590.84×
South Dakota4420.72×
Vermont3600.77×
Montana3590.49×
Alaska2420.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baby Alive audience
BrandAffinityCategory
2 Guns408.61×Movies & TV
Reborn!274.84×Literature
Clue (film)79.57×Movies & TV
Fishdom48.39×Games
The Help (film)59.18×Movies & TV
Robin Hood (2010 film)117.59×Movies & TV
Erin Elizabeth Photography770.83×Arts & Culture
Clue (1992 video game)194.58×Games
Bejeweled (series)123.66×Games
Planet Hollywood87.75×Food & Beverages
28 Days Later20×Movies & TV
American Girl42.28×Kids & Family
Tod's43.29×Fashion & Accessoires
Build-A-Bear Workshop32.08×Kids & Family
Bubble Shooter39.43×Games
Emmy Rossum20×Movies & TV
Vertigo (DC Comics)20×Literature
Russell Crowe20×Movies & TV
The Forest (video game)77.24×Games
Avengers (band)20×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baby Alive audience
TraitClusterScore
Luxury OrientationPREMIUM2.23
Quality AwarenessPREMIUM2.15
Design AffinityPREMIUM1.77
Price SensitivityPREMIUM1.53
CreativityOPEN1.52
Family OrientationCONSERVATISM1.49

Worldwide distribution

Worldwide audience distribution share by country for Baby Alive
CountryShare
Brazil50.6%
United States14.2%
Mexico6.1%

See Baby Alive audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Baby Alive have in United States?

Baby Alive has an estimated audience of 265,412 people in United States, concentrated in Texas and California.

What is the gender split and age of Baby Alive fans?

58.9% of Baby Alive fans are female, 41.1% are male, with an average age of 32.9 years.

Which brands do Baby Alive fans like most?

Baby Alive fans show strongest brand affinity for 2 Guns (408.61×), Reborn! (274.84×), and Clue (film) (79.57×) over the country average.

Where do Baby Alive fans live in United States?

Baby Alive fans in United States are most concentrated in Texas (reach 23,798), California (reach 22,806), and Florida (reach 20,457). These three regions account for the largest share of the active audience.

What other brands do Baby Alive fans also like?

Beyond Baby Alive itself, the audience over-indexes on Reborn! (274.84×), Clue (film) (79.57×), Fishdom (48.39×), and The Help (film) (59.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby Alive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.