Rascasse Audience Intelligence

Baby Alive Target Market in United States

A data profile of the people who buy, follow and care about Baby Alive in United States — modelled from more than twelve digital signal sources. Baby Alive has an estimated audience of 257,852 people in United States.

#5409among Brand in United States#711in Kids & Family

The average Baby Alive fan in United States is 32.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include 2 Guns, Reborn!, Clue (film), with strongest over-indexing on 2 Guns (408.61× the country average).

Demographically, the Baby Alive audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baby Alive fan in United States is more female, around 32.9 years old, with strong Spirituality tendencies and a notable affinity for 2 Guns.

Category: Kids & Family · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baby Alive profile in United States.

Audience size
258K
in United States
Gender
58.9%♀
41.1% male
Age
32.9
average years
Country rank
#52075
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Baby Alive

58.9% are female, 41.1% are male, average age 32.9.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Baby Alive audience in United States
MetricValue
Female58.9%
Male41.1%
Average age32.9
Estimated audience size257,852
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Baby Alive audience in United States
Age bracketShare%
16-1943%
20-2915%
30-3914%
40-4916%
50+12%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Baby Alive audience comes from United States.

Worldwide audience distribution share by country for Baby Alive
CountryShare
Brazil49.1%
United States14.1%
Mexico6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baby Alive audience in United States is strongest.

Fig. 05

Top regions by affinity

Baby Alive customers by region in United States
#RegionReachAffinity×
01Mississippi~4K1.71×
02Louisiana~5K1.55×
03West Virginia~2K1.51×
04Alabama~5K1.46×
05South Carolina~5K1.37×
06Kentucky~4K1.34×
07North Carolina~10K1.32×
08Georgia~10K1.29×
09Pennsylvania~10K1.26×
10Ohio~10K1.26×
11Arkansas~3K1.25×
12Tennessee~7K1.24×
13Michigan~8K1.22×
14Indiana~6K1.20×
15Delaware<1K1.20×
16Maryland~5K1.13×
17Rhode Island<1K1.12×
18New Jersey~7K1.11×
19Oklahoma~3K1.11×
20Missouri~5K1.08×
21Florida~20K1.07×
22Connecticut~3K1.06×
23Virginia~7K1.04×
24North Dakota<1K1.03×
25Texas~20K1.01×
26New York~10K1.00×
27Iowa~2K0.99×
28Nebraska~1K0.99×
29Illinois~9K0.98×
30Kansas~2K0.96×
31Massachusetts~5K0.91×
32New Hampshire<1K0.91×
33Maine<1K0.89×
34Washington, District of Columbia<1K0.89×
35Vermont<1K0.86×
36Wisconsin~3K0.85×
37South Dakota<1K0.83×
38Minnesota~3K0.81×
39Arizona~4K0.79×
40California~20K0.77×
41Nevada~2K0.77×
42Utah~2K0.74×
43New Mexico<1K0.74×
44Alaska<1K0.74×
45Idaho<1K0.71×
46Montana<1K0.69×
47Washington~3K0.66×
48Oregon~2K0.66×
49Hawaii<1K0.66×
50Colorado~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Baby Alive, United States
0.65×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baby Alive audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baby Alive audience
#·InterestCategoryAffinity×
01Erin Elizabeth PhotographyArts & Culture770.83×
022 GunsMovies & TV408.61×
03Reborn!Literature274.84×
04Clue (1992 video game)Games194.58×
05Bejeweled (series)Games123.66×
06Robin Hood (2010 film)Movies & TV117.59×
07Planet HollywoodFood & Beverages87.75×
08Clue (film)Movies & TV79.57×
09The Forest (video game)Games77.24×
10The Help (film)Movies & TV59.18×
11FishdomGames48.39×
12Tod'sFashion & Accessoires43.29×
13American GirlKids & Family42.28×
14Bubble ShooterGames39.43×
15Build-A-Bear WorkshopKids & Family32.08×
16Legends (comics)Literature20.00×
1728 Days LaterMovies & TV20.00×
18Emmy RossumMovies & TV20.00×
19Russell CroweMovies & TV20.00×
20Vertigo (DC Comics)Literature20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baby Alive audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baby Alive audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.95×
MindfulnessBALANCE2.68×
Healthy LifestyleBALANCE2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baby Alive audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.70×
Community OrientationOPEN1.02×
Career OrientationPOWER1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Baby Alive's target market in United States?

Baby Alive's target market in United States covers an estimated 257,852 people, concentrated in Texas and California.

02

What is the gender split and age of Baby Alive customers?

58.9% of the Baby Alive audience are female, 41.1% are male, with an average age of 32.9 years.

03

Which brands do Baby Alive fans like most?

Baby Alive fans show strongest brand affinity for 2 Guns (408.61×), Reborn! (274.84×), and Clue (film) (79.57×) over the country average.

04

Where do Baby Alive fans live in United States?

Baby Alive fans in United States are most concentrated in Texas (reach ~20K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Baby Alive fans also like?

Beyond Baby Alive itself, the audience over-indexes on Reborn! (274.84×), Clue (film) (79.57×), Fishdom (48.39×), and The Help (film) (59.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Baby Alive audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby Alive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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