Planet Hollywood Audience in United States

Planet Hollywood logo

Planet Hollywood has an estimated audience of 517,072 people in United States. 61.8% are female, 38.2% are male, average age 43.1. Top regions: Nevada, California, Florida. Top brand affinities: Planet Hollywood Resort & Casino, Vancouver Island University, Ryerson University, Bruce Willis, University of British Columbia.

The average Planet Hollywood fan in United States is 43.1 years old, more female, and lives primarily in Nevada. The audience is concentrated in Nevada, California, Florida. Top brand affinities include Planet Hollywood Resort & Casino, Vancouver Island University, Ryerson University, with strongest over-indexing on Planet Hollywood Resort & Casino (62.87× the country average). Demographically, the Planet Hollywood audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Planet Hollywood fans

Demographic split for Planet Hollywood audience in United States
MetricValue
Female61.8%
Male38.2%
Average age43.1
Estimated audience size517,072

Audience persona

The typical Planet Hollywood fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Planet Hollywood Resort & Casino.

Top regions in United States

Top regions ranked by reach for Planet Hollywood in United States
RegionReachAffinity
Nevada103,91720.78×
California66,0761.16×
Florida35,6681.02×
Texas30,3720.68×
Arizona14,4851.37×
New York14,1690.49×
Illinois12,7620.74×
Washington9,0590.87×
Colorado8,1201×
Georgia7,6920.48×
Ohio7,0800.44×
Pennsylvania5,8910.34×
Indiana5,8750.62×
North Carolina5,7910.37×
Michigan5,5190.41×
Wisconsin5,0990.66×
Tennessee4,9620.48×
Missouri4,8820.59×
Utah4,8741.05×
Minnesota4,8520.65×
Virginia4,7490.38×
New Jersey4,6210.35×
New Mexico4,2791.65×
Oregon4,2110.71×
Massachusetts3,4300.34×
South Carolina3,2910.42×
Kentucky3,2150.5×
Maryland3,1370.35×
Oklahoma3,1190.54×
Hawaii2,9151.31×
Louisiana2,8410.43×
Kansas2,5710.63×
Alabama2,5140.35×
Iowa2,3920.56×
Idaho2,3200.89×
Arkansas1,8940.44×
Nebraska1,6590.64×
Connecticut1,5640.3×
Mississippi1,3850.33×
Montana1,1690.82×
Alaska8260.75×
North Dakota8130.77×
South Dakota7920.66×
Washington, District of Columbia7220.46×
West Virginia5670.24×
New Hampshire5540.27×
Wyoming5070.66×
Maine4830.26×
Rhode Island4790.29×
Delaware3750.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Planet Hollywood audience
BrandAffinityCategory
Planet Hollywood Resort & Casino62.87×Travel & Leisure
Vancouver Island University246.15×Business & Career
Ryerson University84.45×Business & Career
Bruce Willis5.84×Movies & TV
University of British Columbia32.98×Business & Career
New York-New York Hotel and Casino15.79×Travel & Leisure
Nevada3.17×Travel & Leisure
Paris Las Vegas13.16×Travel & Leisure
Social networking service2.08×Technology & Electronics
Spirit Halloween3.13×Kids & Family
Gambling2.2×Games
Audience2.26×Business & Career
Casino2.47×Games
Texas Roadhouse1.81×Food & Beverages
Las Vegas2.09×Travel & Leisure
Las Vegas Strip4.07×Travel & Leisure
The Palazzo27.78×Travel & Leisure
American Airlines1.69×Travel & Leisure
African-American music1.87×Music & Radio
Reddit1.68×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Planet Hollywood audience
TraitClusterScore
PatriotismCONSERVATISM1.9
IndulgenceJOY1.49
Price SensitivityPREMIUM1.42
TravellingTHRILL1.41
Convenience OrientationPREMIUM1.38
Family OrientationCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Planet Hollywood
CountryShare
United States49.1%
United Kingdom7.6%
Costa Rica5.9%

See Planet Hollywood audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Planet Hollywood have in United States?

Planet Hollywood has an estimated audience of 517,072 people in United States, concentrated in Nevada and California.

What is the gender split and age of Planet Hollywood fans?

61.8% of Planet Hollywood fans are female, 38.2% are male, with an average age of 43.1 years.

Which brands do Planet Hollywood fans like most?

Planet Hollywood fans show strongest brand affinity for Planet Hollywood Resort & Casino (62.87×), Vancouver Island University (246.15×), and Ryerson University (84.45×) over the country average.

Where do Planet Hollywood fans live in United States?

Planet Hollywood fans in United States are most concentrated in Nevada (reach 103,917), California (reach 66,076), and Florida (reach 35,668). These three regions account for the largest share of the active audience.

What other brands do Planet Hollywood fans also like?

Beyond Planet Hollywood itself, the audience over-indexes on Vancouver Island University (246.15×), Ryerson University (84.45×), Bruce Willis (5.84×), and University of British Columbia (32.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Planet Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.