Rascasse Audience Intelligence

Planet Hollywood Target Market in United States

A data profile of the people who buy, follow and care about Planet Hollywood in United States — modelled from more than twelve digital signal sources. Planet Hollywood has an estimated audience of 513,385 people in United States.

#120among Restaurants in United States#3713among Brand in United States#1923in Food & Beverages

The average Planet Hollywood fan in United States is 43.1 years old, more female, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Florida.

Top brand affinities include Planet Hollywood Resort & Casino, Vancouver Island University, Ryerson University, with strongest over-indexing on Planet Hollywood Resort & Casino (62.87× the country average).

Demographically, the Planet Hollywood audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Planet Hollywood fan in United States is more female, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Planet Hollywood Resort & Casino.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Planet Hollywood profile in United States.

Audience size
513K
in United States
Gender
61.8%♀
38.2% male
Age
43.1
average years
Country rank
#36086
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Planet Hollywood

61.8% are female, 38.2% are male, average age 43.1.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Planet Hollywood audience in United States
MetricValue
Female61.8%
Male38.2%
Average age43.1
Estimated audience size513,385
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Planet Hollywood audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3922%
40-4931%
50+22%
Fig. 04

Worldwide distribution

49.5%

of the worldwide Planet Hollywood audience comes from United States.

Worldwide audience distribution share by country for Planet Hollywood
CountryShare
United States49.5%
United Kingdom7.6%
Costa Rica5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Planet Hollywood audience in United States is strongest.

Fig. 05

Top regions by affinity

Planet Hollywood customers by region in United States
#RegionReachAffinity×
01Nevada~100K19.05×
02Florida~60K1.61×
03New Mexico~4K1.49×
04Hawaii~3K1.35×
05Arizona~10K1.32×
06California~70K1.24×
07New York~30K1.06×
08Utah~5K1.05×
09Colorado~8K0.93×
10Idaho~2K0.89×
11North Dakota<1K0.87×
12Washington~9K0.86×
13Montana~1K0.86×
14Alaska<1K0.85×
15Wyoming<1K0.80×
16South Dakota<1K0.78×
17Oregon~4K0.75×
18Illinois~10K0.70×
19Nebraska~2K0.70×
20Kansas~3K0.69×
21Minnesota~5K0.68×
22Texas~30K0.67×
23Wisconsin~5K0.65×
24Indiana~6K0.64×
25Iowa~3K0.64×
26Missouri~5K0.62×
27Washington, District of Columbia<1K0.61×
28Oklahoma~3K0.60×
29Delaware<1K0.58×
30Georgia~9K0.57×
31Tennessee~6K0.56×
32South Carolina~4K0.56×
33Louisiana~4K0.56×
34Kentucky~4K0.56×
35Arkansas~2K0.56×
36Rhode Island<1K0.56×
37West Virginia~1K0.54×
38New Hampshire~1K0.54×
39Maine<1K0.54×
40Mississippi~2K0.52×
41Ohio~8K0.51×
42Michigan~7K0.50×
43New Jersey~7K0.50×
44Alabama~4K0.50×
45Maryland~4K0.47×
46Virginia~6K0.46×
47Connecticut~2K0.46×
48North Carolina~7K0.45×
49Massachusetts~5K0.44×
50Pennsylvania~7K0.42×
Fig. 06

Affinity by region

Affinity by region — Planet Hollywood, United States
0.42×1.00×19.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Planet Hollywood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Planet Hollywood audience
#·InterestCategoryAffinity×
01Vancouver Island UniversityBusiness & Career246.15×
02Ryerson UniversityBusiness & Career84.45×
03Planet Hollywood Resort & CasinoTravel & Leisure62.87×
04University of British ColumbiaBusiness & Career32.98×
05The PalazzoTravel & Leisure27.78×
06New York-New York Hotel and CasinoTravel & Leisure15.79×
07Paris Las VegasTravel & Leisure13.16×
08Bruce WillisMovies & TV5.84×
09Las Vegas StripTravel & Leisure4.07×
10NevadaTravel & Leisure3.17×
11Spirit HalloweenKids & Family3.13×
12CasinoGames2.47×
13AudienceBusiness & Career2.26×
14GamblingGames2.20×
15Las VegasTravel & Leisure2.09×
16Social networking serviceTechnology & Electronics2.08×
17African-American musicMusic & Radio1.87×
18Texas RoadhouseFood & Beverages1.81×
19American AirlinesTravel & Leisure1.69×
20RedditInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Planet Hollywood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Planet Hollywood audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.57×
Community OrientationOPEN1.34×
Family OrientationCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Planet Hollywood audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
SustainabilityBALANCE0.90×
SpiritualityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Planet Hollywood's target market in United States?

Planet Hollywood's target market in United States covers an estimated 513,385 people, concentrated in Nevada and California.

02

What is the gender split and age of Planet Hollywood customers?

61.8% of the Planet Hollywood audience are female, 38.2% are male, with an average age of 43.1 years.

03

Which brands do Planet Hollywood fans like most?

Planet Hollywood fans show strongest brand affinity for Planet Hollywood Resort & Casino (62.87×), Vancouver Island University (246.15×), and Ryerson University (84.45×) over the country average.

04

Where do Planet Hollywood fans live in United States?

Planet Hollywood fans in United States are most concentrated in Nevada (reach ~100K), California (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Planet Hollywood fans also like?

Beyond Planet Hollywood itself, the audience over-indexes on Vancouver Island University (246.15×), Ryerson University (84.45×), Bruce Willis (5.84×), and University of British Columbia (32.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Planet Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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