Rascasse Audience Intelligence

New York-New York Hotel and Casino Target Market in United States

A data profile of the people who buy, follow and care about New York-New York Hotel and Casino in United States — modelled from more than twelve digital signal sources. New York-New York Hotel and Casino has an estimated audience of 1,239,472 people in United States.

#32among Hotel in United States#2092among Brand in United States#1539in Travel & Leisure

The average New York-New York Hotel and Casino fan in United States is 43.9 years old, balanced, and lives primarily in Nevada.

The audience is concentrated in Nevada, California, Texas.

Top brand affinities include Mohegan Sun, Maryland Terrapins men's basketball, Flamingo Las Vegas, with strongest over-indexing on Mohegan Sun (32.64× the country average).

Demographically, the New York-New York Hotel and Casino audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New York-New York Hotel and Casino fan in United States is balanced, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Mohegan Sun.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New York-New York Hotel and Casino profile in United States.

Audience size
1.2M
in United States
Gender
54.8%♀
45.2% male
Age
43.9
average years
Country rank
#20379
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of New York-New York Hotel and Casino

54.8% are female, 45.2% are male, average age 43.9.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for New York-New York Hotel and Casino audience in United States
MetricValue
Female54.8%
Male45.2%
Average age43.9
Estimated audience size1,239,472
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the New York-New York Hotel and Casino audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3921%
40-4925%
50+29%
Fig. 04

Worldwide distribution

81.1%

of the worldwide New York-New York Hotel and Casino audience comes from United States.

Worldwide audience distribution share by country for New York-New York Hotel and Casino
CountryShare
United States81.1%
Canada6.4%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New York-New York Hotel and Casino audience in United States is strongest.

Fig. 05

Top regions by affinity

New York-New York Hotel and Casino customers by region in United States
#RegionReachAffinity×
01Nevada~400K35.16×
02Hawaii~5K0.86×
03Utah~10K0.85×
04North Dakota~2K0.76×
05Montana~2K0.68×
06Idaho~4K0.64×
07Vermont~1K0.62×
08Alaska~2K0.61×
09Arizona~20K0.60×
10New Mexico~4K0.59×
11South Dakota~2K0.57×
12California~70K0.53×
13Delaware~2K0.50×
14Rhode Island~2K0.49×
15Nebraska~3K0.48×
16West Virginia~3K0.46×
17Maine~2K0.46×
18New Hampshire~2K0.44×
19Colorado~8K0.43×
20Iowa~4K0.42×
21Kansas~4K0.41×
22Washington, District of Columbia~2K0.41×
23Wisconsin~7K0.38×
24Minnesota~7K0.38×
25Mississippi~4K0.38×
26Washington~9K0.37×
27Oregon~5K0.37×
28Oklahoma~5K0.37×
29Arkansas~4K0.37×
30Texas~40K0.34×
31Ohio~10K0.32×
32Indiana~7K0.32×
33Missouri~6K0.32×
34Louisiana~5K0.32×
35Kentucky~5K0.32×
36Michigan~10K0.31×
37Illinois~10K0.30×
38Alabama~5K0.30×
39Connecticut~4K0.30×
40South Carolina~5K0.28×
41Tennessee~7K0.27×
42Virginia~8K0.25×
43Massachusetts~6K0.25×
44Maryland~5K0.25×
45Georgia~9K0.24×
46North Carolina~9K0.23×
47New York~20K0.22×
48Pennsylvania~9K0.22×
49New Jersey~7K0.22×
50Florida~20K0.21×
Fig. 06

Affinity by region

Affinity by region — New York-New York Hotel and Casino, United States
0.21×1.00×35.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New York-New York Hotel and Casino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New York-New York Hotel and Casino audience
#·InterestCategoryAffinity×
01Maryland Terrapins men's basketballSports48.27×
02Memphis Tigers men's basketballSports39.54×
03Tropicana Las VegasTravel & Leisure38.44×
04Mohegan SunTravel & Leisure32.64×
05Flamingo Las VegasTravel & Leisure30.14×
06Bellagio (resort)Travel & Leisure27.57×
07Caesars PalaceTravel & Leisure22.77×
08MGM Grand Las VegasTravel & Leisure21.19×
09UCLA Bruins men's basketballSports21.05×
10SpaceballsMovies & TV18.38×
11Gonzaga Bulldogs men's basketballSports18.31×
12The Venetian Las VegasTravel & Leisure16.04×
13North Carolina Tar Heels men's basketballSports16.03×
14ABCMovies & TV15.97×
15Duke Blue Devils men's basketballSports11.50×
16World SeriesSports10.37×
17Vegas Golden KnightsSports10.29×
18Seattle MarinersSports9.09×
19Cirque du SoleilMusic & Radio8.46×
20Mortgage loansBusiness & Career2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New York-New York Hotel and Casino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New York-New York Hotel and Casino audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.18×
TravellingTHRILL1.83×
Convenience OrientationPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New York-New York Hotel and Casino audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.76×
MindfulnessBALANCE0.82×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is New York-New York Hotel and Casino's target market in United States?

New York-New York Hotel and Casino's target market in United States covers an estimated 1,239,472 people, concentrated in Nevada and California.

02

What is the gender split and age of New York-New York Hotel and Casino customers?

54.8% of the New York-New York Hotel and Casino audience are female, 45.2% are male, with an average age of 43.9 years.

03

Which brands do New York-New York Hotel and Casino fans like most?

New York-New York Hotel and Casino fans show strongest brand affinity for Mohegan Sun (32.64×), Maryland Terrapins men's basketball (48.27×), and Flamingo Las Vegas (30.14×) over the country average.

04

Where do New York-New York Hotel and Casino fans live in United States?

New York-New York Hotel and Casino fans in United States are most concentrated in Nevada (reach ~400K), California (reach ~70K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do New York-New York Hotel and Casino fans also like?

Beyond New York-New York Hotel and Casino itself, the audience over-indexes on Maryland Terrapins men's basketball (48.27×), Flamingo Las Vegas (30.14×), Bellagio (resort) (27.57×), and Caesars Palace (22.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New York-New York Hotel and Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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