New York-New York Hotel and Casino Audience in United States
New York-New York Hotel and Casino has an estimated audience of 1,247,456 people in United States. 54.8% are female, 45.2% are male, average age 43.9. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (18.38× the country average). Demographically, the New York-New York Hotel and Casino audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Travelling.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of New York-New York Hotel and Casino fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 43.9 |
| Estimated audience size | 1,247,456 |
Audience persona
The typical New York-New York Hotel and Casino fan in United States is balanced, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 18.38× | Business & Career |
| Google Maps | 13.87× | Internet & Social Media |
| CarGurus | 15.97× | Cars & Mobility |
| Indeed.com | 11.24× | Business & Career |
| Circle K | 19.05× | Shopping |
| Enterprise Rent-A-Car | 14.18× | Cars & Mobility |
| AccuWeather | 14.26× | Home & Garden |
| Mohegan Sun | 39.68× | Travel & Leisure |
| DeviantArt | 14.65× | Internet & Social Media |
| Aaron Rodgers | 12.91× | Sports |
| Bruce Willis | 14.08× | Movies & TV |
| Beetlejuice | 9.41× | Movies & TV |
| Google News | 11.07× | News |
| Maryland Terrapins men's basketball | 59.25× | Sports |
| PSV Eindhoven | 64.95× | Sports |
| Diane Keaton | 10.53× | Movies & TV |
| Billy Bob Thornton | 14.3× | Movies & TV |
| Khan Academy | 13.14× | Business & Career |
| Ozzy Osbourne | 14.58× | Music & Radio |
| Duke Blue Devils men's basketball | 14.61× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.14 |
| Travelling | THRILL | 2.02 |
| Design Affinity | PREMIUM | 1.51 |
| Family Orientation | CONSERVATISM | 1.49 |
| Urban Lifestyle | OPEN | 1.48 |
| Luxury Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.9% |
| Canada | 6.2% |
| United Kingdom | 3.0% |
See New York-New York Hotel and Casino audiences in other countries
- New York-New York Hotel and Casino — Germany
- New York-New York Hotel and Casino — United Kingdom
- New York-New York Hotel and Casino — France
- New York-New York Hotel and Casino — Italy
- New York-New York Hotel and Casino — Spain
- New York-New York Hotel and Casino — Brazil
- New York-New York Hotel and Casino — Japan
- New York-New York Hotel and Casino — South Korea
- New York-New York Hotel and Casino — India
More Hotel audiences in United States
- Hilton Worldwide (14,731,782)
- Marriott Hotels & Resorts (12,130,935)
- Hyatt (6,208,982)
- Holiday Inn (5,971,636)
- Hampton Inn (4,795,510)
How to read this data
Audience size is the estimated number of people in United States who actively search for New York-New York Hotel and Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.