New York-New York Hotel and Casino Audience in United States
New York-New York Hotel and Casino has an estimated audience of 1,247,456 people in United States. 54.8% are female, 45.2% are male, average age 43.9. Top brand affinities: Waukesha County, Wisconsin, Kevin Carroll, Goop, Wok, Governor of Michigan.
Top brand affinities include Waukesha County, Wisconsin, Kevin Carroll, Goop, with strongest over-indexing on Waukesha County, Wisconsin (27.61× the country average). Demographically, the New York-New York Hotel and Casino audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Travelling.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of New York-New York Hotel and Casino fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 43.9 |
| Estimated audience size | 1,247,456 |
Audience persona
The typical New York-New York Hotel and Casino fan in United States is balanced, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Waukesha County, Wisconsin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Waukesha County, Wisconsin | 27.61× | Travel & Leisure |
| Kevin Carroll | 59.25× | Movies & TV |
| Goop | 11.69× | Internet & Social Media |
| Wok | 14.03× | Food & Beverages |
| Governor of Michigan | 15.26× | Politics & Society |
| Grinch | 6.15× | Movies & TV |
| Home construction | 2.18× | Home & Garden |
| TV Fanatic | 15.45× | Movies & TV |
| Grace Slick | 11.56× | Music & Radio |
| Cherish (group) | 14.31× | Music & Radio |
| Hibachi | 10.26× | Food & Beverages |
| Bank account | 3.13× | Business & Career |
| Google Home | 8.08× | Technology & Electronics |
| headspace | 11.2× | Health |
| El Paso County, Colorado | 15.31× | Travel & Leisure |
| Vocal harmony | 5.24× | Music & Radio |
| Hipster | 10.32× | Politics & Society |
| No Escape (1994 film) | 11.25× | Movies & TV |
| Nationality | 2× | Politics & Society |
| Justice | 2.59× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.14 |
| Travelling | THRILL | 2.02 |
| Design Affinity | PREMIUM | 1.51 |
| Family Orientation | CONSERVATISM | 1.49 |
| Urban Lifestyle | OPEN | 1.48 |
| Luxury Orientation | PREMIUM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.9% |
| Canada | 6.2% |
| United Kingdom | 3.0% |
See New York-New York Hotel and Casino audiences in other countries
- New York-New York Hotel and Casino — Germany
- New York-New York Hotel and Casino — United Kingdom
- New York-New York Hotel and Casino — France
- New York-New York Hotel and Casino — Italy
- New York-New York Hotel and Casino — Spain
- New York-New York Hotel and Casino — Brazil
- New York-New York Hotel and Casino — Japan
- New York-New York Hotel and Casino — South Korea
- New York-New York Hotel and Casino — India
More Hotel audiences in United States
- Hilton Worldwide (14,731,782)
- Marriott Hotels & Resorts (12,130,935)
- Hyatt (6,208,982)
- Holiday Inn (5,971,636)
- Hampton Inn (4,795,510)
How to read this data
Audience size is the estimated number of people in United States who actively search for New York-New York Hotel and Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.