Rascasse Audience Intelligence

MGM Grand Las Vegas Target Market in United States

A data profile of the people who buy, follow and care about MGM Grand Las Vegas in United States — modelled from more than twelve digital signal sources. MGM Grand Las Vegas has an estimated audience of 1,908,348 people in United States.

#18among Hotel in United States#1517among Brand in United States#1152in Travel & Leisure

The average MGM Grand Las Vegas fan in United States is 42.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Nevada, Texas.

Top brand affinities include Best Casino, Rhianna (singer), Caesars Palace, with strongest over-indexing on Best Casino (32.25× the country average).

Demographically, the MGM Grand Las Vegas audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MGM Grand Las Vegas fan in United States is balanced, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Best Casino.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MGM Grand Las Vegas profile in United States.

Audience size
1.9M
in United States
Gender
49.2%♀
50.8% male
Age
42.2
average years
Country rank
#14770
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MGM Grand Las Vegas

49.2% are female, 50.8% are male, average age 42.2.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for MGM Grand Las Vegas audience in United States
MetricValue
Female49.2%
Male50.8%
Average age42.2
Estimated audience size1,908,348
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the MGM Grand Las Vegas audience in United States
Age bracketShare%
16-1911%
20-2919%
30-3921%
40-4923%
50+25%
Fig. 04

Worldwide distribution

67.6%

of the worldwide MGM Grand Las Vegas audience comes from United States.

Worldwide audience distribution share by country for MGM Grand Las Vegas
CountryShare
United States67.6%
United Kingdom4.8%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MGM Grand Las Vegas audience in United States is strongest.

Fig. 05

Top regions by affinity

MGM Grand Las Vegas customers by region in United States
#RegionReachAffinity×
01Nevada~300K14.89×
02North Dakota~6K1.52×
03California~300K1.50×
04Montana~8K1.45×
05Utah~20K1.43×
06Arizona~50K1.38×
07Alaska~6K1.38×
08Idaho~10K1.25×
09Hawaii~10K1.23×
10New Mexico~10K1.14×
11Wyoming~3K0.92×
12Colorado~30K0.91×
13Washington~30K0.90×
14Oregon~20K0.89×
15Michigan~40K0.84×
16Illinois~50K0.79×
17South Dakota~3K0.78×
18Nebraska~7K0.77×
19Texas~100K0.76×
20Iowa~10K0.67×
21Kansas~10K0.66×
22Minnesota~20K0.65×
23Louisiana~20K0.63×
24Arkansas~10K0.63×
25Mississippi~10K0.63×
26Oklahoma~10K0.62×
27Washington, District of Columbia~4K0.62×
28Wisconsin~20K0.60×
29Rhode Island~4K0.60×
30Delaware~3K0.60×
31Missouri~20K0.59×
32New Hampshire~4K0.59×
33Georgia~30K0.58×
34Indiana~20K0.58×
35Tennessee~20K0.57×
36West Virginia~5K0.57×
37Ohio~30K0.56×
38Maine~4K0.56×
39Alabama~10K0.55×
40Maryland~20K0.54×
41Massachusetts~20K0.53×
42Florida~70K0.52×
43New Jersey~20K0.52×
44Kentucky~10K0.52×
45Connecticut~10K0.52×
46Virginia~20K0.51×
47New York~50K0.50×
48South Carolina~10K0.50×
49North Carolina~30K0.47×
50Pennsylvania~30K0.44×
Fig. 06

Affinity by region

Affinity by region — MGM Grand Las Vegas, United States
0.44×1.00×14.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MGM Grand Las Vegas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MGM Grand Las Vegas audience
#·InterestCategoryAffinity×
01Best CasinoMusic & Radio32.25×
02Cameron JordanSports23.14×
03The MirageTravel & Leisure21.34×
04New York-New York Hotel and CasinoTravel & Leisure21.19×
05Mandalay BayTravel & Leisure20.35×
06Aria Resort and CasinoTravel & Leisure20.19×
07Treasure Island Hotel and CasinoTravel & Leisure20.09×
08Westgate Las Vegas Resort & CasinoTravel & Leisure19.29×
09Caesars PalaceTravel & Leisure18.62×
10Rio All Suite Hotel and CasinoTravel & Leisure17.95×
11Thunder Valley Casino ResortTravel & Leisure17.37×
12Paris Las VegasTravel & Leisure17.31×
13Wynn Las VegasTravel & Leisure16.88×
14Flamingo Las VegasTravel & Leisure15.90×
15The Venetian Las VegasTravel & Leisure15.78×
16Bellagio (resort)Travel & Leisure15.33×
17Peyton List (actress, born 1998)Movies & TV14.17×
18Jameis WinstonSports12.56×
19Rhianna (singer)Music & Radio12.43×
20Las Vegas StripTravel & Leisure8.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MGM Grand Las Vegas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MGM Grand Las Vegas audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.30×
Family OrientationCONSERVATISM1.28×
TravellingTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MGM Grand Las Vegas audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.98×
DIY MentalityTHRILL1.00×
Healthy LifestyleBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MGM Grand Las Vegas's target market in United States?

MGM Grand Las Vegas's target market in United States covers an estimated 1,908,348 people, concentrated in California and Nevada.

02

What is the gender split and age of MGM Grand Las Vegas customers?

49.2% of the MGM Grand Las Vegas audience are female, 50.8% are male, with an average age of 42.2 years.

03

Which brands do MGM Grand Las Vegas fans like most?

MGM Grand Las Vegas fans show strongest brand affinity for Best Casino (32.25×), Rhianna (singer) (12.43×), and Caesars Palace (18.62×) over the country average.

04

Where do MGM Grand Las Vegas fans live in United States?

MGM Grand Las Vegas fans in United States are most concentrated in California (reach ~300K), Nevada (reach ~300K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do MGM Grand Las Vegas fans also like?

Beyond MGM Grand Las Vegas itself, the audience over-indexes on Rhianna (singer) (12.43×), Caesars Palace (18.62×), The Venetian Las Vegas (15.78×), and Las Vegas Strip (8.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See MGM Grand Las Vegas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MGM Grand Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →