MGM Grand Las Vegas Audience in United States

MGM Grand Las Vegas logo

MGM Grand Las Vegas has an estimated audience of 1,891,122 people in United States. 49.2% are female, 50.8% are male, average age 42.2. Top regions: California, Nevada, Texas. Top brand affinities: Rhianna (singer), Caesars Palace, Las Vegas Strip, Wynn Las Vegas, The Venetian Las Vegas.

The average MGM Grand Las Vegas fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Nevada, Texas. Top brand affinities include Rhianna (singer), Caesars Palace, Las Vegas Strip, with strongest over-indexing on Rhianna (singer) (12.43× the country average). Demographically, the MGM Grand Las Vegas audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of MGM Grand Las Vegas fans

Demographic split for MGM Grand Las Vegas audience in United States
MetricValue
Female49.2%
Male50.8%
Average age42.2
Estimated audience size1,891,122

Audience persona

The typical MGM Grand Las Vegas fan in United States is balanced, around 42.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Rhianna (singer).

Top regions in United States

Top regions ranked by reach for MGM Grand Las Vegas in United States
RegionReachAffinity
California329,4171.58×
Nevada272,52914.9×
Texas135,2500.83×
Florida65,6530.51×
New York56,7910.54×
Illinois56,6480.9×
Arizona50,4221.31×
Michigan44,2720.9×
Ohio34,4340.59×
Washington34,1220.9×
Georgia33,4800.57×
Pennsylvania28,2590.44×
Colorado28,1560.94×
North Carolina26,9560.47×
New Jersey25,5610.53×
Utah24,2061.43×
Virginia23,4110.51×
Tennessee21,4990.57×
Minnesota20,8600.77×
Massachusetts20,2370.54×
Indiana19,6630.57×
Oregon18,7480.86×
Maryland17,1520.53×
Missouri17,0650.56×
Wisconsin16,5050.58×
Louisiana14,0910.58×
Oklahoma13,9980.67×
Alabama13,0750.49×
South Carolina12,7680.45×
Idaho12,6991.34×
Kentucky11,0350.47×
New Mexico10,2271.08×
Iowa9,4620.61×
Kansas9,1360.61×
Connecticut8,8360.47×
Hawaii8,5571.05×
Arkansas8,5000.55×
Montana8,4021.6×
Mississippi8,3950.54×
Nebraska6,6920.71×
North Dakota5,5891.44×
Alaska5,2011.29×
New Hampshire3,2600.44×
Washington, District of Columbia3,1510.55×
West Virginia2,9060.33×
South Dakota2,8110.64×
Wyoming2,3290.83×
Rhode Island2,3010.38×
Maine2,3000.34×
Delaware2,0610.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MGM Grand Las Vegas audience
BrandAffinityCategory
Rhianna (singer)12.43×Music & Radio
Caesars Palace18.62×Travel & Leisure
Las Vegas Strip8.79×Travel & Leisure
Wynn Las Vegas16.88×Travel & Leisure
The Venetian Las Vegas15.78×Travel & Leisure
Mandalay Bay20.35×Travel & Leisure
Peyton List (actress, born 1998)14.17×Movies & TV
Aria Resort and Casino20.19×Travel & Leisure
Westgate Las Vegas Resort & Casino19.29×Travel & Leisure
New York-New York Hotel and Casino21.19×Travel & Leisure
Flamingo Las Vegas15.9×Travel & Leisure
Bellagio (resort)15.33×Travel & Leisure
Paris Las Vegas17.31×Travel & Leisure
Treasure Island Hotel and Casino20.09×Travel & Leisure
Thunder Valley Casino Resort17.37×Travel & Leisure
Excalibur Hotel and Casino21.67×Travel & Leisure
Jameis Winston12.56×Sports
The Mirage21.34×Travel & Leisure
Harrah's Las Vegas19.96×Travel & Leisure
Mary Mouser14.17×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MGM Grand Las Vegas audience
TraitClusterScore
Luxury OrientationPREMIUM2.19
Risk AppetiteTHRILL1.88
LGBTQ+ IdentityOPEN1.71
Early Adopter MentalityPOWER1.71
TravellingTHRILL1.6
IndulgenceJOY1.56

Worldwide distribution

Worldwide audience distribution share by country for MGM Grand Las Vegas
CountryShare
United States67.9%
United Kingdom4.7%
Canada4.0%

See MGM Grand Las Vegas audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does MGM Grand Las Vegas have in United States?

MGM Grand Las Vegas has an estimated audience of 1,891,122 people in United States, concentrated in California and Nevada.

What is the gender split and age of MGM Grand Las Vegas fans?

49.2% of MGM Grand Las Vegas fans are female, 50.8% are male, with an average age of 42.2 years.

Which brands do MGM Grand Las Vegas fans like most?

MGM Grand Las Vegas fans show strongest brand affinity for Rhianna (singer) (12.43×), Caesars Palace (18.62×), and Las Vegas Strip (8.79×) over the country average.

Where do MGM Grand Las Vegas fans live in United States?

MGM Grand Las Vegas fans in United States are most concentrated in California (reach 329,417), Nevada (reach 272,529), and Texas (reach 135,250). These three regions account for the largest share of the active audience.

What other brands do MGM Grand Las Vegas fans also like?

Beyond MGM Grand Las Vegas itself, the audience over-indexes on Caesars Palace (18.62×), Las Vegas Strip (8.79×), Wynn Las Vegas (16.88×), and The Venetian Las Vegas (15.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MGM Grand Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.